Search users know what they need and are already in the “shopping mode” when doing so.
Having a reliable e‑commerce search solution means they will find the products they are looking for faster and easier.
But how do you know which one to choose?
A truly great e‑commerce site search solution should not only provide fast search results, but it must also be able to predict your customer’s intent with relevant suggestions.
To help you find the right e‑commerce search provider, we have selected some of the most important points to consider.
Why your e‑shop needs a proper e‑commerce search solution?
Without an efficient search function, customers won't be able to find what they're looking for – and if they can't find what they're looking for, then they'll leave your store and go somewhere else. In order for your e‑commerce site to be successful, you need to make sure your search box works for you, not against you.
Improve your marketing campaigns
Knowing what your customers are searching for is important as it enables you to learn more about them and their needs.
This information can help you to improve your site’s SEO and also your product descriptions, your promotional offers, and even your marketing campaigns.
Increase your conversion rates
One way to increase conversion rates is by making sure that your search results are relevant, accurate, and compelling. With an efficient search box solution in place, visitors won’t have to waste time scrolling through hundreds of products or clicking through multiple pages just to buy the one they want — they’ll be able to do it all with a few clicks!
And if you don’t happen to have the type of product they want, they can find something similar to purchase.
Improve user experience and gain repeat customers
A good search tool doesn’t just help you sell more products and make more money – it also helps build trust with potential customers by showing them that your store is organized and easy to navigate.
Features like keyword research tools and voice search will help them simplify the buying process, especially on mobile devices, and make them more likely to become repeat customers. Also, great product reviews can bring your online business many potential customers.
Increase the average order value
The order value is an important metric for an e‑commerce business. The higher it is, the more money you make. A good search solution can help increase your average order value by showing relevant product recommendations and filtering out irrelevant ones from showing up in the results.
When a customer is effortlessly presented with relevant products they like, that increases their confidence in your brand as well as their chances of purchasing a variety of products from you.
What factors should you consider when deciding which e‑commerce search tool to use?
The truth is that choosing the right e‑commerce search tool for you can be a challenge. There’s a wide variety of options available on the market, and they can vary widely in terms of features and capabilities.
The level of integration required will depend on your needs and store setup.
Some solutions are more complex than others, so make sure you understand how much work is involved in integrating them before making a choice.
Quality of search results
The quality of your search results will determine whether or not customers will stick around on your site.
If your e‑commerce search engine doesn’t deliver what shoppers want fast or ends up on the 0-results page often, they’re going to go elsewhere to find it. That’s how you get a high bounce rate.
Level of customization
Customizable features allow you to tweak the search engine to suit your needs. If you need to customize the way your search tool works, then it’s important to choose a platform that will allow you to do this easily.
Most platforms have some level of customization available, but some are more user-friendly and flexible than others. The more options available for customizing your search tool, the better.
Customer support experience
The best e‑commerce search tools offer excellent customer service and quick response times. This way, if something goes wrong or you have a question about how to configure a feature, you can get help from experts without having to wait for days.
The main advantage here is that you don’t need to waste time trying to figure out what went wrong with your search engine or how to use a feature; you can simply ask someone who knows the answer immediately.
Search results personalization
A good search platform should be able to learn from each customer's past search queries and provide them with results based on relevant keywords and their individual preferences.
Dynamic faceted filters
E‑commerce search box tool algorithms should know what filters each product category needs so that customers would not be confused by irrelevant search filters. A dynamic faceted search allows your potential customers to be presented with their available search criteria in a way that is contextual to what they are looking to purchase.
You don't want to show empty search requests— which can happen if a visitor has misspelled something or if the product name or brand name isn't listed in the index. An intuitive way to handle these search queries is to understand search intent and provide relevant search results, which will help with their buying decision.
The more relevant your search results, the better your customer satisfaction. Synonym suggestions can help improve relevancy by showing items that might not be exactly what the customer is looking for but could be similar enough to satisfy their needs. This can help boost conversion rates significantly.
Advanced language processing
NLP modules can interpret what users mean when they type something into the search bar and then return results that match their intent. It's not only about understanding the user intent but also about understanding the meaning and sentiment of phrases that a user is typing in the search box.
Open-source or third-party solution?
There are two options when it comes to finding an e‑commerce search box solution: an open-source solution or a third-party solution.
The main advantage of an open-source solution is its customization; many people feel they can enhance it on their own, and many developers have already altered these tools, so they fit their needs. But that takes years to master and can be difficult for many business owners that don't have enough time or resources.
The downside of using an open-source tool is that it may not be as easy to use as other ready-made solutions, and there is no support team available to help if something goes wrong with the customization process or if there are any bugs. It can also be slower and less reliable.
A third-party solution is already tested, proven, and ready for use. It would be easy to integrate it into your website easily, and it is also supported by experts in the field who will help you get up and running quickly.
The biggest benefit of going with a third-party provider is that they've already done all the hard work for you — from feature design to usability testing and analytics— so all you have to do is set up an account and start using their platform.
While there are many good reasons to choose one option over the other, our recommendation is always to choose a third-party solution.
And Luigi’s Box offers the best e‑commerce search experience out there!
- Analytics 14 days for free
- No credit card required
- Cancel anytime
Luigi’s Box is intelligent. It will help you increase conversions by making it easy for potential customers to find what they want, no matter how they search for it.
It is powered by artificial intelligence and machine learning, which means that it gets smarter over time and learns from user behavior. This way, it can predict what customers are looking for, even if they don’t know it themselves.
Luigi’s Box has a simple and user-friendly UI and works perfectly with any e‑commerce website.
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Integrating Luigi's Box is easy
Luigi’s Box is a great solution for e‑commerce stores. It provides useful analytics and tools to help you improve your sales and increase your revenue.
Easily integrated into your website, it gives you access to a wide range of reports and dashboards that will help you quickly identify areas for improvement.
Create an account, insert one line of code into your e‑shop’s header, and you are ready to go. You can integrate this code with all major e‑commerce platforms like WooCommerce, Shopify, and BigCommerce so that you always have seamless access to your data.
The next step is to launch the Analytics service and explore your first data. You will have access to tons of insights into how customers interact with your website, where they click, and what search terms they use.
You can then discover how to best utilize it to increase your sales and revenue.
Trusted by more than 2,000 online businesses
Online shopping has become the norm. But in a world of millions of e‑commerce products, finding exactly the right item comes with a price: endless searches and a stressful customer journey of comparing and contrasting.
Luckily, new search tools such as Luigi’s Box have been developed to make it easier for your customers to find the product type that fits their needs and matches their taste.
Cut through the mess with an intelligent e‑commerce search solution.Book a Demo Call
Frequently asked questions
Why is a search platform important in e‑commerce?
A search platform is important in e‑commerce because it’s the place where people go to find what they want to buy. It’s a huge part of your customer experience and can make or break your business model, so it’s worth investing in.
What features should an e‑commerce search solution have?
It should allow you to configure parameters for your customers’ searches. You may have certain items that you don’t want to be returned in a particular search, or your customers may use slang or synonyms for your product catalog. Your e‑commerce search provider should let you customize these parameters so that you can ensure that your customers find exactly what they’re looking for.
What are the benefits of using e‑commerce search software?
- Easier, faster, and more accurate searches
- Better user experience and happy customers
- Increased conversion rates
What is one of the best e‑commerce search software?
Luigi’s Box has been ranked as one of the best search bars for e‑commerce in the world several times.