Advanced Product & Website Search (When to Implement)

A seamless and efficient search experience for customers is essential, especially for e‑commerce ones. Advanced product and website searches take many forms, from simple keyword searches to more advanced natural language processing. And it’s worth using them.

But when is the right time to create these advanced search capabilities on your website?

In today’s article, you’ll find hints on when might be the right moment.

Before getting into the topic, let’s make things clear.

Who should start using advanced search options?

No rules here. If you want to provide your website users with an outstanding search experience, go for it.

Besides, it is super helpful for:

• E‑Commerce stores,
• B2B companies,
• SaaS providers,

and all the sites or companies whose customers require easy access and visibility to products and services.

So if you want your customers to find products quickly and get relevant results, it’s a solution for you.

Advanced searches: when is the best time to start using them?

Would you like to launch an advanced search solution but are unsure if it’s the right time for it? Well, here are the hints that may help you decide.

Case 1: Your website has a large number of products or content

The more information you have, the harder it is to find relevant content. When customers are looking for a specific product, they want the results immediately.

They will probably go shopping somewhere else if they can’t find what they’re looking for. Also, you may miss a selling opportunity when there is a broad range of competitors. And here, the advanced search box comes to the rescue.

The search solution should feature auto-complete capabilities and suggestions for related elements or items. It will make it easier for visitors to find products or content faster.

Case 2: Your site receives high search traffic

High-volume search traffic means that people rely on the search engine when finding items. So make it convenient for them. Then, the visitors will be satisfied and happy to navigate the website for shopping.

It’s also essential to optimize your website’s search algorithms. In this case, check that your website’s content is organized and easily searchable. What’s more, consider other factors, such as the design and layout of your search results page. As a result, your website will be even more intuitive.

Advanced search software can be a powerful tool for improving the search experience on your website, mainly if you receive a high volume of search traffic.

Case 3: Your website has a complex product or content structure

A search tool may be useful when your website has a complex product or content structure. Imagine that you are looking for a particular article on a website, and Google does not help at all.

A search tool is a win-win solution. Visitors have what they want, and you have increased website traffic.

Also, when customers are satisfied with how your website works, it’s probable that they’ll come back to you.

Case 4: You want to improve user experience and increase conversions

Developing a search engine tool on your website is an excellent way to increase conversions. How? When customers find a product they’ve been looking for, they will probably buy it (if it is within their budget).

Having an intuitive website, where visitors can find everything with a few clicks, signals that you care about them.

Case 5: Users report finding products or content difficult

Monitoring customer feedback on a regular basis is essential due to many factors. Their opinions and reviews are a great source of information on what to improve. And for that reason, if you care about your website development, you need to pay attention to what the users say.

If users frequently have trouble finding the information or products they need, it’s time to use an advanced search solution.

The benefits of setting up an advanced search function

Not convinced yet? These are some of the benefits of creating advanced search.

1. Improved user experience

When a user can find a product they’ve been looking for in seconds, it will definitely improve their experience. Thanks to many key features such as typos correction, autocomplete, or faceted search options, finding items via a website is a piece of cake.

However, keep in mind that choosing a robust tool for advanced product and website search plays a key role here.

There is a wide range of pieces of software on the market. Make sure you research the available options thoroughly before picking one.

2. Increased conversions

Advanced search software might improve your conversion rate as well! How? By allowing customers to find the exact items, they want more quickly. If they find what they’ve been looking for fast, they will not go shopping in the other e‑commerce store.

Providing advanced features, such as search query refinement, guides customers in the right direction and makes better, more satisfactory purchasing decisions. And accurate results make users happier!

Also, when looking for a product or website search tool, ensure it provides a recommender. Using it, you suggest to users products they might like. The software analyses previous purchase choices and offers relevant recommendations. Such a tool helps to increase conversion as well.

3. Reduced bounce rates

A bounce rate refers to website visits. It is when a visitor enters your website and leaves it without any interactions. They “bounce” from your website. It happens when people land on a site that does not provide relevant content. And this is why you should create an advanced search solution.

With the right tool or a well-built advanced search, people will find the items or relevant content in seconds and won’t need to look elsewhere. And this is how the bounced rates are reduced.

4. Improved customer loyalty

A loyal customer will choose you over the competitors on the market. By providing your website users with a great customer experience, it’s no wonder that they want to continue using your website or buying from you.

Launching an advanced search solution might be one of the elements contributing to increased customer loyalty.

For some people, a search tool may go unnoticed. However, having an intuitive search bar can make a huge difference. If searching for an item on your website is complicated or confusing, users may become discouraged and give up on visiting your site.

5. Enhanced data analysis

Some advanced search engine software allows measuring results and provides necessary statistics. You’ll then be able to answer questions like “Does my search lead to conversion? How many “no results” do my customers get?” Or “How many searches lead to irrelevant content?”

This data is instrumental when it comes to making business decisions.

And this is the reason why you should implement an advanced search solution as soon as possible. You can find Luigi’s Box Analytics easily in the dashboard. And some good news here – no data analytics expertise is required. Everything is shown clearly.

6. You’ll stay ahead of the competition

Constant improvement is key to success in today’s competitive market. One way to stay ahead of the competition is to apply product and website searches. Such a solution gives businesses a significant advantage.

With advanced search, businesses check if their products and services are easily accessible. Also, it leads to more sales and improves their position in the market.

You need to keep up with the latest trends and technologies to remain competitive. In addition, investing in technology, such as Artificial Intelligence, NPL, Machine Learning, or geo search, boosts productivity.

No time to waste. Do you want your website content to be accessible more than ever? Then, it’s high time to launch an advanced product and website searches.

Wondering how? Here is the answer.

How to apply advanced search?

Adding advanced search on your website might be relatively easy, depending on what way you choose. You can build it in-house using programming languages, or you can use a tool such as Luigi’s Box.

Factors to consider when choosing a solution for advanced search

Before you choose a solution, take a look at what to consider first.

1. Costs

Different solutions can vary widely in price, depending on whether it’s building in-house or using a third-party tool. That’s why you must compare all the apps, tools, and alternative search engines you consider. Ensure you choose the most profitable option. Also, pay attention to what factors make up the cost, and set a price range you can spend on search solutions.

2. Customization options

Check if the solution of your choice is easily customized. For example, it may include the ability to:

• Customize search terms and filters
• Set up rules-based search queries for specific results types
• Add product categories
• Create custom fields
• Display product images in the search results

The more customization options, the better.

3. Integrations

Learning and understanding the various integrations available is crucial. For example, integrations with third-party software and databases improve the performance and accuracy of search results. Additionally, some of them are available as plugin versions.

When you run an e‑commerce store, check if the tool integrates with your platform. For instance, Luigi’s Box connects easily with BigCommerce, PrestaShop, Shopify, and more.

4. Search speed

Speed matters. When picking an advanced search solution, take search speed into account. It can affect user experience significantly. Faster, more efficient solutions improve search results and make finding information more accessible.

Options for setting up advanced search

Use Luigi’s Box

Luigi’s Box is a versatile software that can benefit various industries. Whether you’re an agency, enterprise, e‑commerce, start-up, or others, it offers a range of solutions that boost customer experience.

Its powerful tools and features include website search, analytics, product recommendation, and product listing. It’s the perfect software for those looking for a comprehensive solution for instant search and customer experience needs.

You need to take only three steps to integrate Luigi’s Box into your website.

1. Log in or create an account if you don’t have it yet.
2. Insert the script. It’s only about inserting one line of code.
3. Discover new ways of improving your website.

An excellent user experience with little effort? Here it is.

Luigi’s Box features

Luigi’s Box provides various advanced search features for improving navigation capabilities. For instance:

• A search bar with autocomplete helps get relevant results immediately. It also works on mobile devices.
• Voice search allows users to look for necessary information when their hands are busy.
• Search results analytics provide valuable insights into how your search work and how users behave.
• A recommender box suggests variable products shoppers might like based on their previous searches.
• Typo tolerance ensures that users can find the information regardless of typos.

Check out all Luigi’s Box Search features.

Build in-house

Creating an in-house powerful product search solution might be a complex process. It needs careful consideration of both technology and strategy.

Here is a possible process flow:

1. Define your requirements. Get to know what type of search is the best choice for your users.
2. Choose the right technology stack. Meaning what programming language, framework, and database fit your needs.
3. Index the data. Prepare your data for the search by indexing it in a way that makes it easily searchable.
4. Search algorithm. Develop one that performs the search and returns the results.
5. Test as much as you can. Testing the solution will allow you to optimize it so it works perfectly.
6. Integrate with your website. Integrate the search solution with your website or application so users can access it effortlessly.

In-house development requires a lot of time, effort, and resources. Consider whether the cost of a custom solution is worth it in the long term.

Implement advanced product & website search with Luigi’s Box today!

When is the right time to create an advanced website and product search functionality? As soon as you feel the need for it. You can build one in-house, or you can use Luigi’s Box. It’s a much faster and more convenient option.

Luigi’s Box is the perfect tool for business owners who want to maximize their website’s potential.

Book a demo call to get to know the details.

Frequently asked questions