20% of e-commerce site visitors use site search to find products. However, usage differences between sectors can vary dramatically.
Site search usage ranges from 8% (Fashion segment) to 43% (Books&Games segment). The reasons for such variation are different customer intent, product names and the role of images.
There’s a so-called Google Generation – people who subconsciously look for the search bar on any website.
It streamlines their path to desired products, therefore saving them tons of time. That is why site search usage has been growing in recent years.
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