- Mobile search: why is it so crucial for your business in 2022?
- 1. People like convenience
- 2. Limited screen space
- 3. Short attention span
- 4. Google favors mobile-friendly websites
- 5. Voice search
- 6. Smaller keyboard = higher chance of typos
- 7. Tailor-made results
- 8. Test, test, and test again
- How to optimize your website for mobile searches?
- To sum up
Mobile web searches are undoubtedly important in 2022, becoming increasingly crucial for your web traffic every year.
This blog post will explore some of the critical issues you need to consider when designing your mobile search strategy. We’ll also offer some tips on how to overcome these challenges.
Read on to learn more.
Mobile search: why is it so crucial for your business in 2022?
By 2025, almost 75% of Internet users will use only their mobile devices to access the Internet. Isn’t that impressive?
Optimizing your e‑commerce website for mobile users is crucial, no matter what you’re selling. This means that you need to consider all the little things that could be hurting your mobile site, such as the time it takes your site to load on a mobile device or if the text is easy to read and navigate for visitors.
Even though web designers generally pay more attention to overall mobile responsiveness, performing a mobile search is still treated as a second-class need.
“Is it working?” “Yes.” But that’s not enough. If mobile searches show results that match users’ queries, great. However, the question is how well those results are tailored for each user.
Your mobile users should have an excellent experience from the start since they are the ones who will probably make up the majority of your e‑shop buyers soon. Therefore, make exploring your e‑shop easier for them by offering search results that will require less effort.
Streamlining the decision-making process is crucial to ensuring that your e‑shop will perform well and not fall behind user expectations. Keeping up in a rapidly changing environment is not always easy, so we’re here to help.
What are the most extensive mobile search challenges you will have to face, and how to deal with them?
1. People like convenience
With the Internet and smartphones, almost everything we want to know is now available in the palm of our hands. We are used to having quick and easy access, so laziness and speed expectations have set in.
Therefore, a mobile search needs to be intuitive and straightforward so that people can get the desired results without typing long-winded queries.
What solutions can you use to handle this and help people get what they want in a few screen touches?
An autocomplete feature allows the search engine to predict a user’s query and suggest related terms as they type.
To get mobile to autocomplete right, you have to consider that a small screen and the user’s touch keyboard are displayed simultaneously, taking up almost half their screen. This may result in the suggestions not being displayed correctly or users not clicking on them, causing inconvenient product browsing and infinite scrolling.
Luigi’s Box has the solution – autocomplete is displayed on the whole screen by dividing the results into groups and ordered into rows. Furthermore, its keyboard automatically hides while browsing products, thus making scrolling seamless.
Similar product variants
In addition, you can use features such as product variants or a recommender to help people locate similar products without needing to search again. These variants must be related and matched by the user’s original search criteria.
Having so many product suggestions is excellent, but you must also ensure that these recommendations are relevant and helpful for the user. For example, if someone looks for a product with a specific color, it should be displayed as one of the results, even if it’s not very popular.
The good idea is to let users filter the recommendations according to popularity. This will give them more choices, which always helps increase sales.
2. Limited screen space
This is another obstacle you may encounter when designing your e‑commerce website – the reduced space you have available to show off your products is limited.
Designing the user experience to streamline navigation through a page is incredibly challenging – multiple product photos of a product and a description must appear together.
Is there a way to avoid overloading the recipient with too much information cluttered on a single page?
Extensions like categories, filters in tabs
In this case, you should minimize the number of elements before the page break. For example, create tabs for extensions like categories, filters, product descriptions, etc. As a result, more information will appear only after tapping that particular tab, making the web design much more transparent.
You could use Luigi’s Dynamic Filters to go beyond the standard set of options to go even further. It focuses on context, which leads to more precise searching by offering filters related to the product.
Product slider with thumbnails and descriptions
This is an effective way to fit in multiple pictures of your product in addition to its description and price. The slider is usually placed at the bottom of your page, and users can easily navigate between products using their “Previous” and “Next” buttons.
Carousel effect in a grid layout
Carousels are effective if you want your users to see featured products in a compact format. They can be rotated to reveal other products contained in them and usually appear at the top of the page.
3. Short attention span
People often use their phones while on the go – riding the bus, making multiple calls, walking, or shopping. If mobile users cannot find what they are looking for quickly, they will leave your site and probably not return anytime soon.
In short, you have little time to grab their attention and convince them that your site offers the best possible solution to their problem.
Advanced match quality
Let’s look at the feature that should resolve this issue. Advanced match quality is an additional function to your website, which can help your potential customers to show only the most accurate matches to their searches.
How? Artificial intelligence, which powered this feature, constantly learns mobile search algorithms to better adapt to the growing complexity of match type combinations. It can find the best possible match by analyzing parameters in which the match may occur and to what extent.
Note, however, that rankings (identified by AI) are influenced by business metrics. That’s why analyzing just the basic parameters is not enough.
Here’s where Luigi’s Box comes into play. The AI component of the platform does not only take into account clicks but also sales, seasonality, stock levels, and margins to gain a global perspective on the matches, find the best possible results, and optimize the chances of a purchase.
You can use tools like Luigi’s Box to benefit from artificial intelligence in your visitor’s searches. It allows you to integrate searches with AI‑driven solutions to improve the user experience. Luigi’s Box AI understands queries in such a way that will enable it to find the best possible results, thus increasing sales consistently.
4. Google favors mobile-friendly websites
Google greatly influences how millions of people use mobile phones and apps to find information. You can’t ignore its guidelines if you want your business to have a chance of success in the future of online shopping.
In general, Google prefers mobile-friendly and responsive websites. A responsive design automatically adapts your site to any screen size.
Business metrics rankings
One of the best ways to measure your mobile SEO performance is by tracking your business metrics rankings, such as your mobile-friendliness test score, URL indexing rate, and keyword rankings.
This will allow you to pick up on any significant changes in your rankings and spot which pages have lost or gained visibility, for example.
You can also use this data to identify the top-ranking products. If you decide to implement Luigi’s Box Search, you can rank search results more complexly according to a particular query.
5. Voice search
Voice search is something that raises a lot of different opinions – it is loved by some and hated by others. The fact is that voice search still needs some polishing, and it’s going to be a while before it works perfectly (especially in languages other than English).
Nevertheless, by 2023, roughly 8 billion devices will provide voice assistants. As an integral part of how consumers interact with their devices, it has become a vital component of the smart device industry.
As a result, you should prepare your website to support voice search and typed queries. So how can you do that?
Implementing voice search
If your website doesn’t support this search type, it’s time to implement it. Many different technologies can help you do so, e.g., Luigi’s Box. As a result, your clients can use their voices to find the products they want, no matter where they’re and what they’re doing.
6. Smaller keyboard = higher chance of typos
When performing mobile searches, the absence of a physical keyboard makes things even more challenging. People mishit letters, double-type others, accidentally press the wrong keys and add punctuation, etc.
Combined with other factors, these mistakes can all lead to misspelled searches that produce irrelevant results. It’s a challenge that search providers are attempting to address through AI technology.
With this approach, users can enter a misspelled term, and the results will appear with the corrected spelling at the top. This way, users are more likely to find relevant results quickly.
The solution identifies typos and fixes them automatically before the search using linguistic models, which are rules that define how words are formed in a language. For instance, these rules can show the difference between an “a” and an “e” or tell you how to form a plural.
Visitors might not pay too much attention to their spelling. However, whether they type words with or without typos, it is essential to provide the same experience to help them find what they are looking for.
Typo tolerance needs to be optimized well. Otherwise, it can produce the opposite results. So if somebody is looking for a particular device, say an “iPhone 11”, they shouldn’t see results containing “iPhone 13”.
Luigi’s Box comes in handy in such cases – besides typo correction and tolerance, it provides, e.g., Smart Product Codes. These can be used to type codes in multiple formats like “122-FM-14” or “122 FM 14” and have them all receive the same coverage.
7. Tailor-made results
A personalized user experience requires customized search results based on individual user behavior and preferences. There are two main types of personalization: behavioral and social.
The former means that the search engine learns how to search results based on user searches. With the latter, search engines try to identify interests by profiling users based on their data (like social networks).
The more data points they have about a particular user, the better they can understand their individual preferences to provide relevant results.
There is a growing trend to integrate the autocomplete function into search engines. As users start typing in queries, suggestions based on personal or local history and behavior instantly appear.
Shoppers usually visit the website several times before making a purchase. The query customization technology in Luigi’s Box product streamlines future visits by tracking their intent. To find the most relevant search results for a given person, AI learns how people behave and what they’re looking for.
8. Test, test, and test again
This is a never-ending process, and businesses must be ready to rise to the challenge. However, it doesn’t have to be daunting.
By focusing on mobile’s unique platform characteristics and developing a deep understanding of how users behave when searching from their mobile devices, you can build search strategies that work successfully in today’s mobile environment.
Mobile is always changing, and you must constantly evolve your strategy to meet new challenges.
Luigi’s Box Analytics
Luigi’s Box Analytics provides you with a clear overview of the performance of your buyers’ searches. An intuitive interface gives you a quick overview of all the insights and feedback.
It allows you to observe trends – discover what people are searching for on the site. Additionally, it shows you what searches a user did but did not find results for. Therefore, you can find gaps for optimizing your search and, for example, set synonyms to prevent this.
Besides providing information on how much people use to search, it tells you what percentage of them convert, don’t convert, and leave the e-store.
This isn’t even close to all that Luigi’s Box Analytics can do for you, so if you want to find out more, check it out here.
You can use this feature to solve any bugs or issues with your website. This way, your customers will not see “no results” when they shouldn’t or land on a page that isn’t working. In turn, your search results will improve.
How to optimize your website for mobile searches?
Several things need to be considered for mobile search results to improve. It’s a broader approach focusing on the overall web performance, not just on particular search terms.
Choose a responsive web design
A responsive design will resize and reformat your content according to the user’s behavior and screen size. This way, your website will display correctly on all devices, including mobile phones.
Improve your website loading time
This is one of the most critical aspects. When users search for something on their mobile devices, they expect results to be displayed within 2 seconds. Sites that don’t meet this requirement will lose most of their traffic and users.
As we have already said, people want to see results fast. If you’d like to speed up loading times, you should use a service like Tinypng or Kraken.io to compress all images displayed on your site.
Choose a reliable web hosting solution
This is the backbone of your website and directly impacts searches. Consider the amount of traffic you expect and a solution that won’t restrict you.
Add schema markup
Serve a structured data markup on your website that lets Google and other search engines understand your content type. This is an efficient way to deliver the information that search engines need to understand.
Redesign pop-ups for your mobile site
Pop-ups are not welcome on mobile devices, and any you might have can hurt your site’s performance. Use pop-ups only when necessary, but make sure you design them for smaller screens.
Integrate Luigi’s Box Search on your website
Integration with Luigi’s Box Search and its features will optimize your website and mobile Search. It’s easy to install and doesn’t require any changes on the back end of your website. You just have to:
- Create an account
- Insert a script
- Synchronize products
- Launch Search without requiring any coding.
To sum up
As the popularity of performing a mobile search continues to grow, businesses need to keep up with the rapid technological changes.
Our team of experts would love the opportunity to partner with you and brainstorm ways to allow your business to stay ahead of the curve in this ever-changing digital world.
Contact us today, and let’s talk about what challenges keep you awake at night – we believe one conversation won’t be enough.
Barbora does magic with words in Luigi's Box as a product marketing specialist. She got into writing while studying at university as a volunteer for various civic associations. Besides being part of Luigi's Box marketing team, she co-organizes the TEDxBratislava conference, where she cares about marketing and PR.More blog posts from this author