What is infinite scrolling?
Infinite scrolling is a web-design technique suitable for users exploring a website’s content, for example, social media, by continuously loading relevant content as the user scrolls down.
What is the best paginate method for search results?
It depends on the type and use of your platform. For example, for content exploring is better the Infinite scrolling, but if you own an e‑commerce platform that people visit to find what they are looking for and purchase, the “Load More” pagination is the best choice.
What to avoid?
Pay attention to the so-called Deep Pagination when allowing users access to too many pages.
Pagination and SEO?
From an SEO point of view, it is better if your content is paginated — search engine bots are more likely to crawl entire pages and properly index your content which will help you build up your rank.