What performance metrics should you consider when ranking products?
When ranking products, performance metrics that should be considered include customer ratings and reviews, sales figures, search terms velocity, click-through rates, customer engagement numbers, market share, profitability, and brand recognition. You should also measure the impact of product features such as user experience and ease of use.
All of that will be extremely helpful for e‑commerce websites that want to boost sales performance, organic rankings, and the intuitivity of the search box.
What are the benefits of product ranking?
Product ranking can help you better understand your customers and their needs. When you perform it right, you can quickly identify marketing strategies that are most effective for driving sales, as well as provide valuable insights into customer preferences.
You can make decisions about pricing, inventory management, and distribution channels with product rankings.
Is social proof important for product ranking?
Actually, it might be! Social proof helps potential customers find trustworthy and authoritative sources. It might also drive more purchases because customers will feel confident when they learn that other people have purchased the product.
Social proof expressed in the form of star ratings and reviews provides feedback to help you improve your products and services, so these are even more powerful when it comes to product ranking. Negative reviews can impact it in a brand new way, but at least, they still remain a great source of feedback for your further sales performance.
What makes a search box fully user-friendly?
A user-friendly search box should be intuitive and easy to navigate. It should allow customers to narrow their search results on e‑commerce websites quickly, have support for auto-complete, and provide suggestions (of backend keywords or long-tail keywords) when relevant.
It should also recognize typos or misspellings and offer the most accurate possible solution.
How to boost click-through rates in a search box?
Methods are multiple, intending to make the search box as user-friendly as possible. To increase click-through rates, consider adding filters, visual cues, and other features to help users quickly find what they are looking for.
Don’t forget to optimize the target keywords to ensure that relevant results appear first in the list of options – this is a blessing for click-through rates, but many e‑commerce websites tend to forget about it. It doesn’t hurt to test different design elements, such as color and placement of the search box, for maximum click-through rates.