What is the purpose of synonyms in e‑commerce?
Online shopping is relatively more difficult than in brick-and-mortar stores. Customers can’t just talk to someone who understands what they want, even if they use different phrases for a product name.
Incorporating synonyms into e‑commerce search helps increase the chances of customers finding relevant products. Further, it improves the customer experience and online store owners’ website visibility in search engine results pages.
Can synonyms be used to improve product discovery in e‑commerce?
Sure! Synonyms improve the product discovery journey since getting to desired products is easier. When customers search for products, they might use different terms or phrases to describe the same thing.
For example, a customer might search for “jeans,” while another customer might search for “trousers,” even though both are looking for the same product type. The search engine can recognize these variations and return relevant results that match the customer’s intent, regardless of the specific words used in the search query.
How can e‑commerce businesses identify and manage synonyms effectively?
Setting up synonyms manually can be time-consuming and, in addition, not effective. Without proper search tools, you can’t even know which synonyms visitors of your website use the most. Tools like Luigi’s Box can help you learn more about your customers through its analytics dashboard, set up your own synonyms for chosen search terms, and even suggest the most relevant synonym recommendations, and make thus online shopping for your customers a lot easier.