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What is Sinequa?

Designed with large enterprises in mind, Sinequa is a powerful, cloud-based search platform. Through in-built AI and machine learning, Sinequa can analyze both unstructured and structured data and reveal unseen insights.

In addition, the search platform has numerous other features that enterprises will appreciate, including user behavior tracking, pattern recognition, data indexing, and natural language processing.

But while its feature set is extensive, what really sets Sinequa apart is its ability to access data in any format from any source. This is made possible by the platform’s library of 200 ready-for-use converters and connectors to around 350 file formats. This number continues to grow as new formats are added regularly by the developers, leading to the most extensive view possible across the digital business landscape.

What is Sinequa used for?

Sinequa is often used to interpret content that is added from multiple sources. Thanks to its superior natural language processing technology, the platform can remove noise and deliver clear, detailed information. This sets the foundation for a business to provide excellent machine learning, precise analytics, and highly targeted search results.

Equipped with these automation features, Sinequa takes the burden off employees by delivering an information-driven platform with secure access to content, content interpretation in a specific context, and continuous learning. 

What is the price for implementing Sinequa or its competitors?

The platform is offered with a subscription-based license for a minimum term of three years and up to five years.

The pricing for Sinequa depends on the data volume processed in the platform. Pricing is calculated depending on the database records a company wants to analyze. Intervals in pricing are pretty generous, and users often don’t have to pay when adding smaller volumes of data records.

Because of this volume-based approach, you get to use the platform in any way you want with no limits on the users, servers, environments, cores, and queries. Additionally, businesses get unfiltered access to the hundreds of intelligent connectors and cloud or hybrid models with no change to the pricing.

Sinequa’s website.
WWW.SINEQUA.COM

Why do companies need advanced search?

Imagine this. You own a physical store, and a potential customer walks in. They ask for a specific item, but your employees don’t recognize it. They simply tell the customer they cannot assist them and ask them to leave. That’s not very good for business now, is it?

Well, that is sort of what happens when you use a basic e-commerce search setup. When a visitor searches for a product with a search string that doesn’t match your database, the website will throw up a “no results found” page.

But, an advanced search module helps prevent this by intelligently deciphering the search string to give the right product.

When do you need to implement site search?

Site search must be implemented as soon as possible.

After all, it is vital to understand your customers and business better. It uncovers many insights on purchasing patterns, how to reduce bounce rates, and boosting conversion.

In short, you can build a customer-centric website. A business can streamline and control searchable and promoted content while providing visitors with more helpful recommendations.

What are the benefits of implementing an onsite search solution?

A significant benefit is the better customer experience since customers can easily find the items they’re interested in buying. This leads to higher sales and better customer retention because the customers are obviously more likely to buy from you when they can find relevant products.

Faceted search with dynamic filters
Advanced search results with faceted filters.
MUZIKER.COM

What are the key search features to look for? 

To reach these goals, a modern e-shop needs to implement a good site search. There are various solutions available on the market with finely-tuned search functions. However, there are a few of them you cannot miss out on when looking for the proper search for your e-shop.

Advanced product ranking

An in-depth product ranking system will allow you to customize product pages and categories to each shopper’s intent. Through this, you can deliver engaging, relevant experiences while successfully converting customers.

Look for a platform that can define a ranking strategy based on the context – this can include promoting certain products, displaying the size of your catalog, and removing unnecessary items.

It will also help automate repetitive tasks, freeing up employees to focus on more value-added tasks.

Front-end integration

Easy integration is vital if you are looking for a hassle-free backend experience. Smaller businesses that may not have an in-house developer should look for options that don’t require extensive technical know-how. This can help them quickly solve obstacles and save time.  

Personalization

A search platform that can provide visitors with customized results based on the preferences and behaviors of the said visitor will do wonders for your business. Some platforms can analyze past interests, purchase history, session clicks, and more.

Additionally, you can use this to alter searches to highlight specific products. Think of displaying sponsored items, prioritizing overstocked products, or ones with higher profit margins.

Synonyms detection and typo correction

Typos are all too common – even when someone is searching for a product. It could be misspelled brand name or model name. An advanced search platform should be able to understand typos and decipher what the customer actually needs.

A simple spelling mistake should not stop anyone from finding the right product.

Moreover, modern search softwares can recognize what synonyms people use when finding specific products based on customer behavior. Make sure you pick the one that has this feature.

Best Sinequa competitors

Now you know why you need proper search software and what features to look for to run a successful online business, let’s look at the best Sinequa competitors, whether you’re their lifelong customer or an e-shop looking for the right solutions.

Luigi’s Box

Luigi’s Box is a favorite among e-commerce businesses – and for a good reason. It has a reputation for increasing sales by providing a seamless shopping experience.

And it has the credentials to back itself up. Based out of Bratislava, Slovakia, it was voted the best E-commerce search software in Europe by G2 in 2021. It also won the Search Industry Award Winner and Best Analytics E-commerce Germany award.

So what does it offer?

Features

Search far beyond full-text

While most search platforms rank results based on the full-text score, Luigi’s Box does that and also matches the quality. By considering the number of clicks on products and seasonal availability, Luigi’s Box can deliver a more customized experience.

Personalized, intelligent onsite search

The standard search is now the bare minimum, and Luigi’s Box knows this, which is they offer personalized search. This uses the visitor’s past clicks on products to better understand the intent and preferences. The longer potential buyers use the website, the better the personalization and result relevance.

Front-end integration

Business owners need to add just a single script to get started with Luigi’s Box. In terms of setup, few consider how user-friendly Luigi’s Box is. As you don’t need a developer, it is excellent for smaller businesses without an in-house developer team.

Advanced language support

With broad support for Central and Eastern European languages, Luigi’s Box offers plenty of language compatibility. Whatever your native language requirement, it’s sure to have it. Moreover, it ranks above the competition in language processing.

Pricing

Small business owners and those in niche markets will appreciate the custom plan feature. You can create a personalized custom enterprise pricing plan that suits your requirements. An integrated calculator will let you set it up and request a quote.

The final price for the plan will depend on your catalog, monthly views, and services you want to use.

Customer service

With a wide range of worldwide retailers, Luigi’s Box is well-trusted and has a reputation for excellent customer service.

They offer a variety of ways to get in touch, including email, telephone, and a customer help form. Newcomers can even request a free trial on some products. The support team is always ready to help you make sure you’re making the most out of the tools.

Pros

  • Hassle-free integration
  • Customizable plans
  • Great customer support
  • Offers everything a business needs in one unified platform
  • Reporting tools and analytics platform gives valuable insights

Cons

  • Free trial is limited to the Analytics tool
Searchspring logo

Searchspring

Features

Automated merchandising

Searchspring’s automated merchandising features and personalized business logic controls have simple drag-and-drop control. This intuitive feature allows you to effectively fine-tune your e-commerce store, execute flawless campaigns and save time on repetitive tasks.

Personalized recommendations

With intelligent site search and intelligent search applications, shoppers are treated to hyper-relevant results every time.

Superior site navigation

In addition to its intelligent site search, Searchspring features handy site navigation tools like filters and sorting options that intuitively narrow down a visitor’s results.

Pricing

Pricing begins at $599 per month all the way up to $999 a month. While there is no free trial, you can request a demo to learn more.

Also, if you plan on paying upfront for a year, you are eligible for a reduced fee.

Customer service

While Searchspring doesn’t offer live chat support, they offer quick 1:1 help and an extensive knowledge base with all the information you need to get started or if you’re stuck during setup.

Pros

  • Personalized product recommendations
  • Handy site navigation tools
  • Enhanced reporting and insights
  • Extensive knowledge base
  • User friendly
  • Tools offer valuable insights

Cons

  • No trial option
  • Lack of a live chat support
  • The UI can take some getting used to
Klevu logo

Klevu

Features

Smart search

Klevu’s Artificial Intelligence-powered search platform delivers dynamically optimized results. Along with its Natural Language Processing unit, the platform can understand spoken or typed language to know what the visitor wants.

Smart category merchandising 

Klevu uses real-time data to enhance results, responding to trends you may not even be aware of. It draws guidance from your campaigns, which it pairs with data from the customer search cloud to optimize results over time.

With several SEO-friendly layouts and filtering options, it improves the buying experience with a consistent theme throughout the e-commerce website, whether it is on desktop or mobile, guaranteeing user satisfaction.

Smart product recommendations 

The product recommendations tool is powered by insights into shopper intent. Gone are theoretical segmentation and basic recommendations. Here, you get hyper-relevant recommendations, extensively researched and backed by the platform’s AI.

Pricing

Klevu has three pricing tiers. It begins with Premium, then Premium+ and Enterprise. For most mid-size companies, the Premium tier should work, while large businesses should opt for Enterprise for features like Enterprise Search.

Customer service

Klevu offers many ways to get in touch, although sometimes, responses can take a while. The website has a help desk, email, contact numbers, and a contact form.

Pros

  • Visually appealing
  • Supports voice search
  • Supports long tail
  • Great Enterprise search platform

Cons 

  • Needs a developer to integrate, customize and maintain it
  • Expensive
Search.io logo

Search.io

Features

Key metrics

Marketers will love the range of intelligent, real-time reporting tools that offer crucial information on user behavior. Through this, they can improve results and fine-tune campaigns.

Brilliant search experiences

Immediate search results and dynamic filters and settings ensure a pleasing search experience that improves customer satisfaction.

Indexing

The quick indexing feature by Search.io drastically improves search times and keeps all content up to date for visitors.

Promote best sellers

Select what products you want to highlight and promote on specific categories and pages.

Pricing

Search.io’s pricing plan begins with a free plan that offers 10,000 free queries a month, followed by the Starter plan at $19. This gives you one domain, 10,000 records, and 10,000 queries.

At the other end is the Business and Business+ plan. The latter offers ten domains, 1 million records, and 1 million queries.

You can also try a 14-day trial.

Customer service

Search.io has a solid, responsive support system. Users will find a helpful community, plenty of documentation, and a proper help desk for all queries and issues.

Pros

  • Easy to create captivating search experiences
  • Instant site indexing
  • Free trial option
  • Affordable pricing

Cons

  • Needs extensive end-user training
  • UI is difficult to understand

Lucidworks

Features

Rich behavioral data

Equipped with deep learning tools, Lucidworks’ models can understand human intent. You can then use this data to deliver relevant products and content to every individual user.

Scans billions of files

Any large-scale organization will have uncountable files and content, and a simple update may add thousands – maintaining all of this without disruptions can be difficult for most apps. However, Lucidworks features the capability to do so with less administrative effort and no service disruption.

Little IT knowledge required

The Lucidworks search platform does not have any components that need to be downloaded and installed. Instead, you log in, and the website search fires up in minutes, thanks to quick indexing and a simple setup process.

Pricing

The pricing model of Lucidworks is not very different from the rest of the industry. However, the website does not offer details on a pricing structure. Instead, you have to get in touch with your requirements, and customer service will get back with a customized plan.

Customer service

Expect timely responses through their help form, email, or telephone numbers on the Contact page. Another much-appreciated factor is the wide variety of documentation available. From webinars to eBooks, training videos, and blogs, users can easily find the correct information.

Pros

  • Great for large-scale businesses
  • Requires little administrative effort
  • Offers (paid) training sessions

Cons

  • Bugs are somewhat common
  • Not a perpetual license but a subscription model
  • Could do with better natural language processing
Clerk.io logo

Clerk.io

An e-commerce personalization software, Clerk.io helps digital retailers gain customers, then convert them and keep bringing them back. It achieves these results through its own AI-driven model that automatically analyzes buyer behavior and transactions to deliver hyper-relevant results, recommendations, and much more. In fact, they guarantee to increase sales by 15 – 30%!

Features

So what makes it stand out?

Natural language processing

The in-built language processing can quickly understand customer intent and context through categories with faceted search, measurements, and modifiers.

Accurately correct spelling errors and typos

Intelligent autocorrect ensures the correct result is delivered even when shoppers make typos.

Above-standard navigation features

Easy to add custom UX blocks allow you to create the best UI experience with any product. From being able to narrow results to easy filtering, the navigation features offered are beyond competitors.

Analytics

Enjoy actionable, real-time search insights on search revenue, lost opportunities, popularity, and profitability.

Pricing

Clerk.io has an interesting pricing model where you pay for only what you use. All models offer free personal onboarding, while higher requirements will give you the Getting Started package for free.

Customer service

Clerk.io is known to have excellent customer service. From offering campaign advice to tips and onboarding assistance, they are very helpful and easy to contact. There is a constantly updated help center with plenty of guides, email, webinars, and 1-on-1 calls.

The highlight, though, is the instant live chat service. With this, you can immediately get in touch with a support agent and get assistance.

Pros

  • Responsive customer service and advice
  • Easy to customize and maintain
  • Pricing model is perfect for small and medium businesses
  • Updated help desk and helpful forum

Cons

  • Lacks integration with some popular platforms
  • Bugs have been reported when exporting dashboard reports
  • Initial implementation may be a bit confusing

Yext

Founded in 2006, Yext has a long history in digital search and is currently publicly traded on the NYSE. In short, they know what they are doing!

Features

Competitive intelligence

Users can get real-time insight into the performances of their competitors as well as their online reputation.

Flexible navigation structures

With several structures, users can build different taxonomies to keep content.

Analyze consumer search behavior

The preloaded analytics tools are superpowered with real-time data on visitor search queries and more.

Great variety of pre-built templates

The platform includes a vast library of free and purchasable site templates for utmost customization.

Pricing

Yext has a confusing pricing plan and often attempts to pair its search platform with other products. That being said, all the additional products are indeed created for e-commerce, so they benefit you.

The good news is that they offer a 7-day trial that can help you decide if it’s what you are looking for.

Customer service

The general consensus is that Yext has exceptionally excellent customer service. While we miss the live chat option here, they do remain easily contactable through phone and email.

Pros

  • Once implemented, the platform is super user-friendly
  • Fast, responsive, and super helpful customer support
  • Platform has great UI
  • Extensive reporting tools let you quickly show value to clients

Cons

  • Price is reported to be steeper than the competition
  • Some features are hidden behind additional paywalls

Algolia

Features

Wide language support

Algolia works with a range of languages right out of the box, whether it is Chinese, Arabic, English, or Korean. And yes, both right-to-left (RTL) and left-to-right (LTR) scripts work efficiently.

Typo-tolerance

You will find a robust typo tolerance feature with convenient settings to customize how lenient the artificial intelligence should be with such search results. 

Geo-awareness

Businesses that only focus on certain regions will really benefit from the geo-search feature of Algolia. You can choose to display search results based on distance, radius, or region.

Personalization

Thanks to the personalization feature, easily create relevant content that’s curated to each user. For instance, anyone buying a chess board may look for strategy books on the game, which are then suggested to the buyer.

Pricing

The key benefit sold by the platform is that you can subscribe for free and pay depending on your usage.

The Standard model begins at just $1 per 1,000 Search requests. They offer various other search-related services, often bundled together for a great deal.

Customer service

The customer service is pretty standard with Algolia, and nothing to write about. It gets the basics done with timely service through email or calls. In addition, the Help Center should suffice for most of your queries.

Pros

  • Pricing model may benefit small to medium businesses
  • Higher discounts as your usage increases
  • Can begin using without signing up with a credit card

Cons

  • Not a plug-and-play model – needs developer input
  • The backend can be a bit slow sometimes
  • Date migration could be easier
  • Not flexible with other platforms

Conclusion

A robust search platform is crucial for your success. Nobody wants to – nor will they – spend hours looking for products. If you can’t bring it to the customers, they will look towards your competitor for it, and that’s not something you want.

The platform options we’ve explored above are some of the best you can find in the market today, but depending on your requirements, some might be a better fit than others. Some are better for SMBs, while others offer features that are better suited for larger businesses.

Whichever you choose, we recommend booking a free demo with the designated specialists to start with.

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    Frequently asked questions

    Why do companies need advanced search?

    As businesses expand rapidly and fast-growing volumes of information become commonplace, it is clear that companies need a better way to dissect that information and separate the meaningful answers from the clutter.

    This is where an advanced search engine comes through. By taking it beyond just criteria and keywords, an advanced search platform offers a convenient and intelligent way to understand large volumes of data. The end user enjoys increased power, an improved UI, and highly specific features that make life easier in every way.

    How much does Sinequa cost?

    Sinequa does not give exact details on pricing since its model is personalized to every client’s needs and data volume. However, the pricing model is known to be reasonably accessible for larger enterprises.

    It is also straightforward to sign up for a demo and discuss details in-depth.  

    What are the top alternatives to Sinequa?

    Luigi’s Box, Luicidworks, Searchspring, or Klevu come highly recommended if you want options that exceed expectations.

    What is one of the best alternatives to Sinequa?

    While it all comes down to your business requirements, we would choose Luigi’s Box as a suitable alternative to Sinequa. 

    Why, you ask? Simply because of its unparalleled ease of access, around-the-clock customer service, and host of features.

    E-commerce sales tools are essential for any business, whether it’s a small online shop or a large corporation. Tools can help boost sales by providing information to potential customers, helping to create leads, and closing more deals. Many different sales tools are available, and the right ones for your business will depend on your products or services and your target market.

    The effective way to choose tools for your e-commerce business is simply to try them out. But checking out every single tool would take ages! 

    That’s why we’ve selected some of the best ones available on the market, so you don’t have to spend hours searching and checking out all the reviews. 

    Keep reading for our list of the best tools for your e-commerce businesses. But first…

    What should you consider before choosing the best e-commerce tools for boosting sales?

    Regarding e-commerce marketing tools, it might be challenging to decide which is the best for your business. However, in picking the right platforms, you need to pay special attention to the following aspects.

    • The first is the features offered by the tool. Make sure the software or app has all of the features you need, for example, campaign monitoring, advanced analysis, and reports of obtained data about shoppers or 
    • Check the tool’s integrations. You may use various tools and apps to manage your website and store (for instance, Google Shopping, WordPress, or CRM platforms, whatever you use). If the app you picked does not integrate well with them, it would be difficult for you to boost sales as effectively as you can.
    • Pay attention to user and customer reviews of a tool you will be working with. Reviews are a great source of first-hand information about the usability and capability of the software or app.
    • Finally, find out the pricing and affordability. Unfortunately, they can vary greatly between the tools. It is necessary to research different options and find the software or app that fits your business’s needs without breaking the bank. Some platforms provide demos, so you can check if the tool’s right for you. 

    Friendly reminder: it’s an investment in your business.

    Without further ado, let’s get right to the powerful tools that help boost sales!

    #1 Luigi’s Box

    It is a set of prominent tools for e-commerce businesses. Luigi’s Box offers a product recommender, analytics, and smart search autocomplete. Thanks to all those tools, the online shopping experience will be better than ever.

    How does Luigi’s Box work?

    Online shoppers looking for products will benefit greatly from Luigi’s Box recommender. The recommender system presents many suitable items based on users’ previous searches and preferences. As a result, searching for the perfect solution takes less time, and customers are more likely to continue shopping due to excellent recommendations from Luigi’s Box.

    Also, smart search with autocomplete might make the online customer experience a smooth process, and again, it saves time. This feature predicts the rest of your query as a user types it, so there’s no need to enter all the whole phrase. Instead, shoppers will be directed to the products they are interested in by simply clicking on the suggestion.

    Luigi’s Box has a solution for those who want to analyze the search results on their e-commerce website and then use the knowledge to make data-driven decisions. Thanks to the analytics tool, you can see:

    • how many “no results” do your customers get
    • if searches lead to conversions
    • how products are found most frequently
    • and more

    With analytics tools, you can find a bug that drives people to a wrong landing page instead of a sought-after query. Additionally, you can obtain and then use the knowledge of your customers’ behavior and apply it to your campaign to be more effective. 

    Luigi's Box Analytics Dashboard
    Luigi’s Box Analytics dashboard with many valuable performance-related stats.

    Luigi’s Box provides a handy tool for enhancing your marketing strategy. You might also gain loyal customers and boost your sales with personalized recommendations!

    Benefits of Luigi’s Box:

    • easy to implement 
    • voice search support
    • user-friendly interface 
    • complex multiplatform analysis
    • flexible pricing
    • intuitive dashboard with visual reports of the data

    Luigi’s Box Pricing 

    Each of the Luigi’s Box users gets a custom-tailored plan previously giving information about your e-commerce store plan based on the number of products in a catalog, the monthly views, and services the company wants to add. 

    Contact our sales team if you have any questions.

    #2 Crazy Egg

    This tool lets you see where visitors click on your site, how long they stay on each page, and generally what they do on your site. Information about website interaction can help you improve your website design, enhance your online presence and boost sales figures.

    How does Crazy Egg work?

    Thanks to tools like heatmaps, A/B testing, traffic analysis, or error tracking, you can check if your online store is optimized for purchases. A great-looking and functional online shop is crucial to increasing sales and reducing cart abandonment. And Crazy Egg could help you with that.

    Crazy Egg dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of Crazy Egg:

    • video recording
    • integration with other platforms
    • data analysis of A/B testing

    Crazy Egg pricing

    Four subscription plans are available:

    • Basic at $29/month
    • Standard at $49/month
    • Plus at $99/month
    • Pro at $249/month

    #3 Buffer

    When you’re a marketer of an e-commerce store, it’s good to have a tool for content marketing. Buffer is a social media management platform where you can plan and publish your posts.

    How does Buffer work?

    It works as a planner – Buffer allows you to schedule posts ahead of time on Facebook, Twitter, LinkedIn, and more. Then, using social media platforms, you can notify your customers about discounts and special offers at the right time, encouraging them to do the shopping at your place.

    Buffer dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of Buffer:

    • a free plan
    • user-friendly interface
    • analytics tools

    Buffer pricing

    Four pricing plans are available:

    • Free at $0/forever (but quite limited)
    • Essentials at $6/month/per channel
    • Team at $12/month/channel
    • Agency at $120/month for 10 channels

    If you run multiple accounts of your online store, Buffer could be slightly pricy compared to other social media planners.

    #4 Shopify

    Shopify is an online store-building platform that anyone can use. It takes care of all the back-end work, like hosting and security, so you can focus on selling your products.

    How does Shopify work?

    It is one of the tools that help design, set up, and manage e-commerce platforms as well as brick-and-mortar stores. The customization options allow users to create a website that reflects their brand identity. Also, you can build a user-friendly website and make it easy for customers to purchase items from your online store.

    Shopify dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of Shopify:

    • you can make your e-commerce store shopper-friendly 
    • integrates with other tools
    • no coding skills are required for building a simple website

    Shopify pricing

    Four subscription plans are available:

    • Starter at $5/month
    • Basic at $29/month
    • Shopify at $79/month
    • Advanced at $299/month

    There’s also a plan for high-volume businesses with custom pricing.

    #5 Google Analytics

    It is one of the e-commerce marketing tools helpful in analyzing data and boosting sales.

    How does Google Analytics work?

    For e-commerce stores, you can track many valuable metrics crucial when making a data-driven decision. For example, you can monitor the transactional data, revenue per product, or shopping cart abandonment rate.

    Google Analytics dashboard
    Google Analytics dashboard.
    DATABOX.COM

    Benefits of Google Analytics:

    • data visualization
    • goals setting and monitoring
    • a better understanding of buyers

    Google Analytics pricing

    Two plans are available: a free one and the Google Analytics 360 plan at $12,500/month.

    #6 WooCommerce 

    This plugin will allow your e-commerce business to create and manage an online store in WordPress. Your website’s design and functionality may also affect your online sales, so it’s worth considering e-commerce tools like WooCommerce while looking for an increasing retail sales platform.

    How does WooCommerce work?

    The plugin offers various features that make it easy for you to provide coupons, discount codes, or rebates for orders with specific conditions or free shipping. All those work like a magnet for customers, boosting your sales.

    Company’s official screenshot.
    G2.COM

    Benefits of WooCommerce:

    • tracking customer engagement
    • easy to implement
    • used for selling digital and physical products

    WooCommerce pricing

    For pricing details, you need to contact WooCommerce. The price is estimated based on the customers’ reviews. 

    #7 Kontentino 

    Planning, publishing, and measuring performance across your social media accounts and marketing channels are easier with Kontentino. By creating valuable content that engages potential customers, businesses can connect with more buyers and drive more online sales.

    How does Kontentino work?

    Thanks to a Kontentino scheduler, you can plan your content strategy on various social media channels like Facebook, Instagram, Twitter, LinkedIn, or Pinterest. You can also plan Facebook Ads there.

    Kontentino dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of Kontentino:

    • URL shortener
    • drag-and-drop interface
    • budget planner
    • ads planner for Facebook

    Kontentino pricing

    Three subscription plans are available:

    • Starter at $53/month
    • Standard at $117/month
    • Pro at $216/month

    There’s also an enterprise solution for bigger online stores and brick-and-mortar ones.

    #8 Canva

    Regardless of experience or skill level, Canva is a widely used graphic design tool. In addition, it offers a broad range of templates and tools for creating designs, making it a marketing tool for small businesses and entrepreneurs. 

    How does Canva work?

    With Canva, you can create appealing posts for your social media platforms and valuable infographics. And also:

    • presentations
    • logos
    • newsletters
    • vouchers

    and more. Digital content plays a vital role in social media marketing success and boosting sales, so consider having a tool to assist you.

    Canva dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of Canva:

    • drag-and-drop interface
    • templates library 
    • a free plan (but with many limitations)

    Pricing of Canva

    There are free pricing plans:

    • Free at $0/month (no credit card required)
    • Pro starts at $12.99/month
    • Enterprise starts at $36/month

    Costs depend on how many people you have on your team. So whether you’re an individual business owner or working in a group, Canva is helpful for both.

    #9 Zendesk Chat

    It is a chat software for providing customer service. Zendesk allows you to communicate with your customers in real time, which helps to resolve any issues quickly. A satisfying customer service experience might be one of the reasons people come back for your products and services.

    How does Zendesk work?

    The app gathers messages your customers send you from various social media platforms and communication channels (for example, Facebook Messenger) in one place. So, your chat agents are able to manage the messages providing good customers via live chat.

    Implementing a chatbot for the most common questions buyers ask is also possible.

    Zendesk live chat screens
    Zendesk live chat screenshots.
    ZENDESK.COM

    Benefits of Zendesk:

    • easy setup
    • gathering information about your customers and visitors
    • real-time support for increasing customer satisfaction

    Zendesk pricing

    The platform is suitable for small teams, mid-sized businesses, and more prominent companies. In addition, there’re many subscription plans, depending on what purpose you need them for. For instance, the team plan costs $19/month/agent, whereas the enterprise plan costs $215/month/agent.

    #10 ActiveCampaign

    ActiveCampaign delivers a set of tools for e-commerce platforms. It helps improve customer experience, increasing customer loyalty and conversion.

    How does ActiveCampaign work?

    E-commerce businesses can use ActiveCampaign as an email marketing platform, CRM tool, marketing automation supporter, and lead management solution. However, ActiveCampaign is a very complex software program due to its many features.

    ActiveCampaign dashboard
    Company’s official screenshot.
    G2.COM

    Benefits of ActiveCampaign:

    • various tools 
    • many integrations with other platforms
    • flexible pricing

    ActiveCampaign pricing

    There’re four subscription plans, and all prices depend on how many contacts you have. For example, when you have 2,500 contacts, the most basic plan costs $61/month, and the Professional plan costs $187/month.

    #11 Mailchimp

    An e-mail marketing platform might also be a tool for boosting e-commerce sales, and Mailchimp is one of them. You can send value-driven emails to your target audience with the help of several features. It’s a great way to promote new products and build relationships with current and potential customers.

    What does Mailchimp offer?

    Mailchimp will help deal with audience management with CRM tools. For example:

    • signup forms for collecting data about customers
    • audience segmentation for delivering relevant content 
    • audience dashboard for analyzing data about buyers

    If you want to make eye-catching email campaigns, use creative tools. They let you create design templates and also personalized emails.

    With a Mailchimp marketing automation tool, your email campaigns can drive more website traffic and increase sales. Also, the platform automatically sends transactional emails with updates about customers’ purchases or account activity.

    Insights and analytics provide an understanding of your email marketing performance. Also, Mailchimp offers an analysis of your email recipients’ data so you get to know your audience more.

    Mailchimp platform
    Company’s official screenshot.
    G2.COM

    Benefits of Mailchimp:

    • A/B testing 
    • Custom templates of landing pages and emails
    • A free plan 

    Mailchimp pricing

    The platform comes with many pricing plans, depending on your contacts and the tools you want to use. 

    #12 Google Ads (former Google Adwords)

    Google Ads allows businesses to place ads on Google and its affiliated sites. There are many options available for advertisers, including where their ads appear, what ads include, and how much they cost.

    How does Google Ads work?

    Marketers can target their ads based on location, age, gender, interests, and many other factors. Consequently, they ensure that their ads reach the right audience. 

    Worth remembering: Google Ads allows you to reach customers more quickly than the Search Engine Optimization tool. However, both are essential and can give you different results.

    Google Ads dashboard
    Screenshot from Google Ads.
    WECANTRACK.COM

    Benefits of Google Ads:

    • variety campaigns
    • easy to use
    • flexible pricing

    Google Ads pricing 

    You decide how much money you want to spend on advertising. 

    And there you have it. We hope you’ve found this list useful, and most importantly, don’t be afraid to experiment!

    Pick the right e-commerce tools for your online business

    There is no one-size-fits-all answer when it comes to the best e-commerce tools. What works for one company might not work for another. However, it’s good to keep in mind that a personalized experience might be something special in the shopping customer journey. 

    Luigi’s Box is a fantastic e-commerce platform for businesses of all sizes. It offers a wide range of features, including personalized search recommendations, that can help boost sales. Start a free 14-day trial today or request a demo to see how Luigi’s Box can benefit your business.

    Frequently asked questions

    Why should one use e-commerce tools?

    If you run an e-commerce store, you know that there are many benefits to using e-commerce tools. They can automate a lot of tedious and time-consuming tasks, freeing up your time so you can focus on other aspects of running your business. E-commerce apps can also help you track inventory levels, process orders faster and more efficiently, and improve customer satisfaction.

    What e-commerce tools should my store use?

    This will depend on a number of factors, including the size of your business, your budget, and the types of products you sell. If you’re just starting out, you may want to consider using an all-in-one e-commerce platform with many built-in tools. But if your budget and resources allow, you can also choose to use a more customized approach, selecting individual tools that meet your specific needs.

    What are good practices for using e-commerce tools?

    Choose tools that are compatible with each other, as this will make it easier to integrate them into your existing systems and avoid any potential headaches down the road. Also, don’t forget to pay attention to reviews and ratings when choosing e-commerce tools. Look for ones that have been well-reviewed by other users and that offer good customer support in case you run into any problems. Test out the tools before using them on your live site to avoid any potential disruptions to your business – especially if you need to put a lot of money or time into setting them up.

    E-commerce tools are always evolving, so it’s important to keep up with the latest trends and developments to make sure you’re using the best possible tools for your business.

    As e-commerce merchandising evolves, owning an online store isn’t only about displaying attractive products anymore but mainly about optimizing the consistent shopping experience. Setting up a convincing and customized user experience can increase the chances of higher conversion rates and create a lasting brand image that will make loyal customers come back to you often.

    E-Merchandising Software, also known as e-merchandising or digital merchandising, helps show relevant products at the right time and places to increase sales and the products you want to promote the most. This article will explain what e-merchandising is, its benefits, essential e-commerce merchandising systems, and how you can improve your e-commerce businesses.

    What is e-merchandising, and why is it important

    E-commerce merchandising is the process of structuring and organizing product offerings on a website to influence customer intent through online shopping and reach sales targets. This process often includes managing promotions, curating search results, and testing improvements to guide users through customer journeys.

    Every online retailer wants to improve their business and increase conversion rates constantly, and what would be the world of e-commerce without customers. That’s why e-commerce merchandising is a must, and retailers should primarily focus on customer experience and engagement through their e-commerce merchandising strategy. 

    Benefits of e-merchandising

    Arouse the interest of your customers

    The first purpose of e-commerce merchandising is to touch up the visual appeal, capture customers’ interest, and control the customer experience. You can customize any page based on customer insights to maximize revenue and improve overall performance. Better control over product images and product attributes enhance the visual appeal and customer satisfaction.

    Increase product engagement

    Without engagement, customers will likely leave your site instantly, which means you lose potential customers. To engage customers, you should enable them to have the most straightforward customer journey by finding and viewing interesting products quickly and easily. 

    Lower the Bounce Rate 

    A high bounce rate means your online store has problems with the page layout, content, or user experience. With e-commerce merchandising and a great online merchandising strategy, you can prevent potential customers from leaving your website and visiting competitors’ websites because they don’t get what they are looking for. 

    Increase visitor retention

    You are in a constant contest with other e-commerce stores or mobile apps that want your customers’ interest. Chances are, your visitors might not buy something during the first visit; hence they are unlikely to return without being engaged the first time. 

    Boost your conversions 

    E-commerce merchandising could help automate the sales processes in your e-commerce store. With analytics, you can instantly understand who your customers are and what they want and show them automatically what they are looking for.

    Types of e-merchandising systems

    1. Search

    Search is a fundamental part of online activity and the online merchandising process, therefore, a great search needs to be intuitive, undemanding, direct, and easy to use. The most important part of the search is a search bar that should always be easily discoverable for users to get what they are looking for as quickly as possible. An excellent search is essential for an ideal user experience. 

    2. Personalized product recommendations

    Online customers expect accurate and relevant results. When they get results that align with their search query and interests, they will be more satisfied and more engaged, and there is a high possibility of returning. This feature was developed especially with the help of artificial intelligence algorithms, which started to play a big part in e-commerce. Websites have come a long way since the early days of the internet and have grown to be much more user-friendly, especially when it comes to e-commerce. 

    Personalized product recommendations raise average order value.

    3. Product listing

    Product listings are lists of products based on a category or search query. They work great for encouraging clicks through search because they provide visual confirmation that the shopper has found the product they’re looking for. What is underrated is the way these products are put in order. It’s crucial that their ranking encourages conversion. For example, products with high CTR should be placed in the top spots in the listing.

    4. Filters and facets

    Modern-day e-shops should be able only to display product-specific relevant filters, so the users get a great experience. Especially if your website has a vast inventory of products, add filters to the end of your search function. Filters and faceted search allow users to narrow their search scope by product category quickly, and facets allow users to do so based on multiple search dimensions. These can be structured in such a way to highlight or promote certain types of products to customers.

    Help your customers streamline their product discovery by providing relevant facet filters.
    FOOTSHOP.EU

    5. Autocomplete

    An autocomplete feature allows the search engine to predict a user’s search query and suggest related terms as they type a search query. Great autocomplete shows product recommendations or the results from the first character, which saves a lot of time while searching, can lead to more purchases, and minimize problems with searching for short words or words with few characters. Autocomplete and query suggestions allow you to not only increase click-through rate by speeding up the search process but also know to direct users toward specific products. 

    Modern-day e-commerce search needs advanced features.
    Proper search solutions can significantly boost your business.

    6. E-commerce personalization

    E-commerce merchandising also evolved in personalizing the user experience. At the beginning of the e-commerce era, it was not easy to track users, customize pages, or create customized adverts. Nowadays, e-commerce retailers can see who’s visiting their site in just a few clicks and learn about their individual customers’ preferences based on the historical data and previous interactions with the site. The personalization engine builds customer profiles for every customer by learning from their actions on the site and mapping them to reach product data. Using this, the AI finds and shows relevant content that the customer would be looking for and purchasing.

    7. Visual merchandising

    Online visual merchandising is the process of strategically displaying visual and design elements on the website. This can help communicate the brand image and increase customer engagement through their experience from stunning photos and excellent design, homepage storytelling, and rich product descriptions. Effective visual merchandising displays the most relevant products at every touchpoint and establishes trust through high-quality images and user-generated content.

    8. Customer reviews

    Customers often look for social proof before deciding to complete a purchase on a specific website. Customers and product reviews, especially photos of the product, provide social proof for customers that your website is safe. However, they don’t have to be restricted to the product pages. Showing them dynamically when users are searching can prove quick validation to the products they’re searching for.

    Customer reviews are an important factor in the decision-making.
    MUZIKER.COM

    Improving your e-merchandising

    What you can do yourself to boost your e-merchandising efforts

    Optimize your website to be accessible on every device 

    Optimizing your e-commerce website for every device is crucial. Especially nowadays, when everyone is constantly communicating or looking for information. By 2025, almost 75% of Internet users will use only their mobile devices to access the Internet. Therefore, most websites or apps should be mobile-friendly. A lagging, confusing, or frustrating mobile website can quickly make customers leave your online store. Optimize your search, especially by providing clear categories and keeping your products searchable.

    Keep your product descriptions updated and also visually attractive

    The product description is typically the first place customers will go to learn about the products they’re interested in. Descriptions should contain helpful information about the product uses, specifications, materials, production, and benefits. Those descriptions should always include high-quality photos or videos.

    How to choose third-party software that will boost your e-merchandising efforts

    What to look for

    E-commerce software provides various optimization tools for e-commerce businesses to maximize profits for their online store. Key goals to achieve are to increase customer conversion, reduced shopping cart abandonment, more straightforward site navigation for customers, and personalized recommendations to encourage additional purchases.

    How much does it cost

    You can find plenty of e-commerce merchandising softwares, and their pricing varies. Some softwares have pricing, which depends on the number of customers you serve, the size of your product catalog, and the number of events you execute. Some of them must be contacted to get information about pricing. The prices of softwares that publish their prices range from 0.99$ to 500$ per month. 

    How to pick the one for you

    If you want more information about what software suits your e-commerce business, visit the G2 website, research the listed companies, and choose the one that offers the most of the e-merchandising tools you want and which offers the best price for you.

    Conclusion

    E-commerce merchandising is an ongoing and iterative process and is evolving every year. Bringing your online merchandising to the next level is not difficult. It just takes a good e-commerce merchandising strategy. We believe this article with a few know-hows will help you achieve your e-commerce goals. 

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      Frequently asked questions

      What is e-commerce merchandising?

      E-Commerce merchandising is a strategy of organizing, structuring, and standardizing the products and offers on an online website with the purpose of increasing sales. This method often includes promotions, increasing search results, and mainly focusing on the overall needs and customer satisfaction.

      Why does e-commerce merchandising matter?

      Effective merchandising helps e-commerce businesses to lead potential customers through the buyer’s journey and aims to convert them into loyal customers before they bounce to a new website. 

      How can search boost e-commerce merchandising efforts?

      By using smart searchandising techniques, you can not only ensure that the results are relevant but that they also highlight the things you want users to see and act upon, such as trending products, seasonal items, related products with higher profit margins, so you can lower bounce rates from your website and vice versa increase your profits and achieve high rates of clickability.

      What is the best e-commerce tool?

      There are many platforms on the market that guarantee the scalability and security protection of your data and offer a wide range of operational benefits and analytical tools, but Luigi’s Box seems to be the platform that has the most types of e-merchandising tools.

      If you’re looking for an Algolia competitor or simply an excellent substitute for the search service, then you’ve come to the right place. Today, we’ll be comparing ten different search providers on the market that rival Algolia.

      We’ll be explaining how the search engine works, what it’s used for, and why your company needs one. We’ll also talk about the key features you have to look for in a search provider, the pricing, customer service, and the pros and cons of each competitor. Here are the top 10 Algolia alternatives you can use to improve your user’s search experience.

      What is Algolia?

      Algolia is a search provider that empowers companies and businesses with search and recommendation features that they need to build world-class experiences. Its functions are pretty similar to Amazon Web Services. Algolia provides a digital experience like no other and offers excellent search functionality within your website.

      Algolia is a company founded on October 10, 2012, that was initially meant to focus on an offline search for mobile phones. They currently have over 500K developers, 1.5 Trillion search operations per year, and over 11K enterprise-grade customers.

      They provide two main services, Algolia Search and Algolia Recommend. Algolia Search is a powerful and hosted search API that creates fast and relevant search and discovery on your site. On the other hand, Algolia Recommend is a flexible hosted recommendation API with advanced programming control that can help show relevant products to your users.

      What is Algolia used for?

      Algolia is an AI-powered search and discovery service that creates a custom and digital experience to help businesses handle search queries and move one step closer to their business goals.

      It allows businesses to provide a good custom experience to their users by helping them efficiently and quickly find the products that they need. Algolia uses advanced AI to provide instant search to businesses and return relevant products to searches made by customers.

      Some of Algolia’s other features also include faceted search (filters), search analytics, personalization and synonyms, suggestions, customizable user interface, and easy integration, among many others.

      How does Algolia work?

      Algolia makes use of its different servers around the world to provide a hosted search engine that is capable of delivering real-time results. Their search engine powers billions of queries for thousands of e-commerce retailers every month while still showing sub 100 ms results anywhere.

      Of course, you’ll have to supply the Algolia servers with the product catalog and other relevant information to return these results to your customers. You can do this through their dashboard or using their API clients. Either way, once the data is stored on their servers, you’re good to go.

      In a nutshell, you provide the product information to the Algolia servers. Once there, users can use the search box to type in what they are looking for, and then the Algolia AI will do its work and match those data to return results quickly.

      Algolia dashboard.

      Why co companies need advanced search?

      Companies need advanced search because it dramatically improves user experience, leading to higher conversion rates and better customer reviews. Advanced search helps customers quickly find the products they are looking for by using facet filters, suggesting relevant search terms, and increased discovery functionality, among other essential features.

      Advanced search can also significantly help with searchandising. The term searchandising refers to curating results that drive sales, conversions, and KPIs for online stores. It’s a combination of the words “search” and “merchandising,” resulting in the slang term searchandising.

      Advanced search is an essential part of all successful online retailers. Without it, your customers will struggle to find the right products when navigating your website. This can result in a lower customer satisfaction rate and lower sales overall.

      When do you need to implement site search?

      It can be hard to determine when exactly you need to implement a site search solution. In general, most e-commerce retailers should implement a site search solution as early as possible. It can help boost sales and induce growth, which all businesses want.

      However, it can be challenging for smaller businesses to implement a good site search solution because of the fees they can’t afford yet. Luckily, there are some free alternatives that you can use, depending on your monthly search needs. Search experts suggest providing a custom experience using a search solution as soon as you start seeing constant growth. Implementing a good search solution can help boost that growth further because of the curated experience that it provides.

      What is the price for implementing Algolia or its competitors?

      There are different prices when it comes to implementing Algolia or its competitors. There are free ones, there are cheap plans, and there are very expensive plans. From a business perspective, it can be tough to decide. You just have to base it on your site’s needs and which provider has the best features that help you get a boost in conversion rates and revenue uplift.

      Algolia’s standard pricing starts at $1 per 1,000 search requests per month. Their Premium plan starts at $1.50 per 1,000 search requests per month. They also offer their Algolia Recommend service starting at $0.60 per 1,000 recommend requests per month.

      As for Algolia’s competitors’ pricing, we will discuss those below, along with their features, customer service, and pros and cons. So, make sure to check each Algolia alternative down below.

      What are the benefits of implementing an onsite search solution?

      Implementing a full-text search site solution allows you to give your users a great, unique, and curated experience that will enable them to quickly find the products they want. This can help give customers a better understanding of your products and your other content.

      You also earn valuable data that you can use in search analytics that can help you optimize your search results and find out the popular searches. You can refine your search merchandising and better understand your users through search analysis.

      Additionally, an onsite search solution can help shorten the customer journey from the search bar to the exact product. It can also help you push products during holiday sales and seasonal events or promote other items on sale.

      Searching for a green bag in an e-shop.
      Advanced search with autocomplete.

      What are the key search features to look for?

      Next, let’s talk about the key features you should look for in a tremendous onsite search solution. We’ll be talking about each feature and what they do or bring to the table. Make sure to check if the provider you’re looking at has these features.

      Full-text search

      Full-text search is the capability of the search solution to match and return listings according to your entered words. It’s basically the primary purpose of a search engine. It’s the ability to return matches within a set of data, even if the entered words don’t exactly match the whole result.

      Full-text search is the most common search engine technique out there. It’s a comprehensive method that compares every word you have typed in the search bar and looks for it within the database. Each page gets searched and indexed, and if any matches are found, they are returned as results.

      The full-text search technique can also go hand-in-hand with other types of search functions like the faceted search (the filters/classifications of entries), relevant search (returns engaging search results to users), and instant search (allows you to create an instant search results experience). These searches can significantly increase search speed and can result in higher product views and customer reviews.

      Front-end integration

      Another critical feature to look out for is front-end integration. Front-end integration is the process of developing or incorporating a project into usable buttons and elements on a website, app, or program. The term “front-end” refers to the user interface and the things you see and interact with on a website or app. This includes buttons, the search bar, tabs, switches, toggles, and bars, among other elements.

      Now, you can probably start to see why front-end integration is essential. There won’t be any clickable or usable elements on your screen without proper front-end integration, or they simply won’t work.

      Smaller businesses might want to look for providers that feature easy front-end integration. Some search solutions offer seamless and easy integration without the need for your IT team. This is done through the help of search experts. This can help save you a lot of valuable time and money.

      For larger companies and businesses, it might be better for you to look for a more customizable front-end integration solution. Depending on your business perspective, business goals, and business strategy, you might want to match some aspects for an overall better look and provide a more customized experience.

      Personalization & synonyms

      Personalization in search refers to the search experience catered specifically to the individual. Searching for the right things can be challenging enough. However, a more personalized search can shorten the customer journey by producing more relevant search results.

      Synonyms refer to different words that have or share the same meaning. It matches other words with their synonyms to help expand your users’ queries using the variations of the searches. For example, if you are an online clothing retailer and a user searches for “jackets,” the results should return with winter jackets, hoodies, or a light spring jacket. This is because winter jackets and light spring jackets, and others are different types of jackets.

      Synonyms can also refer to different spelling variations, abbreviations, jargon, and slang. Usually, providers make use of an AI to manage synonyms and personalization strategies. But, you can also add some on your own, depending on the search analysis that you perform.

      A popular strategy for different search engines is combining personalization and synonyms to create a more relevant search experience. You can also manually add custom synonyms and other personalization options based on things like popular searches, holiday sales or events, and language-based synonyms. 

      Other integrations

      Finally, we have other integrations. These refer to the collection of assets and data and how they connect with logs, metrics, apps, infrastructure, cloud services, networks, and other workplace tools. It basically acts like an ecosystem that helps you easily connect and scale new systems with ease.

      This is mainly important when you have various tools or elements implemented on your website. It’s essential to find out how you can integrate new tools such as a search solution without clashing with pre-existing software and digital property. This can include elements within blog posts, and services like Amazon Elasticsearch service, among other things. Some providers allow for more straightforward and more integration features than others.

      Algolia competitors

      Luigi’s Box

      First up, we have Luigi’s Box. Luigi’s Box is a product search and recommendation service for e-commerce sites. It’s powered by AI and is considered as one of the best e-commerce search software in Europe.

      Luigi’s Box helps you set a new standard for your business site that can help increase e-shop conversion rates and provide an enhanced customer experience. Exceed customer expectations and increase the customer satisfaction rate with Luigi’s Box.

      Features

      Luigi’s Box boasts a variety of features. This includes a full-text and personalized search experience that enhances discovery functionality. They also feature an easy front-end integration system that only has four steps and doesn’t require the help of your IT team. Additionally, Luigi’s Box also has advanced language support, and they offer CEE languages (Central and Eastern European). Not to mention, they do a better job at it than most.

      They offer three main products, Search, Recommender, and Analytics. Search includes autocompleting, dynamic filtering, intelligent search results management, and typo correction. Recommender offers personalized options and recommendations to take advantage of the benefits of searchandising. Finally, Analytics provides you with comprehensive data and helps identifies issues with queries and optimization. These features can easily help you make a more robust digital commerce strategy.

      Pricing

      Luigi’s Box has no specific pricing details posted on their website. However, you can get a free quotation based on the services you want to avail of and the monthly page views and searches. You’re also free to create an account and get started with Luigi’s Box without the need for a credit card.

      Customer service

      Luigi’s Box provides customer service through its support page. All you have to do is fill in the necessary information and submit it. You can also contact them via their email address support@luigisbox.com for support or info@luigisbox.com for general inquiries.

      Pros

      • Flexible plans based on your monthly business needs
      • Robust features and great advanced language support
      • Offers a 14-day free trial that doesn’t require a credit card
      • Has one of the fastest and easiest integration methods

      Cons

      • You’ll have to contact them to get a quotation
      • Generally more expensive Algolia
      • the management system can sometimes be slow

      AdSearch

      AdSearch is an all-in-one digital marketing and search engine optimization solution that specifically tailors strategies according to your needs. They are partnered with some of the online behemoths like Facebook, Google, Amazon, and Microsoft. That’s you know you’re in good hands.

      Features

      They offer features like Google and Bing ads, Facebook marketing, site search engine optimization, web development, and design, with Amazon advertising coming soon. AdSearch can help you increase product views by making your name more publicly known.

      Pricing

      Unfortunately, AdSearch doesn’t post any specific plans or prices on its website. You’ll have to schedule a call with them to get a free consultation and quotation session. From there, they’ll base the pricing on your needs.

      Customer service

      They have good customer service backed up with various blogs and other documentation to help you throughout the process of improving your digital commerce strategy. Feel free to contact their support service online.

      Pros

      • Partners with giants within the online e-commerce industry
      • It can help you increase SEO and show up in popular searches
      • Solutions are tailored to suit your needs

      Cons

      • It can be hard to schedule a consultation or quotation schedule
      • You won’t know what the pricing structure is like until you’ve had your quotation session
      • Focused on digital marketing instead of applications of searchandising

      AddSearch

      AddSearch is an AI-powered site search solution that provides lightning-fast, effortless, and customizable search features for any website or application. You can improve your customer’s search experience and help them find the things they need.

      AddSearch features a smart and customizable search that you can integrate using their Crawler or Indexing API for a fast and smooth implementation. They serve over 1,800 businesses worldwide and help them improve their online search retail strategy.

      Features

      AddSearch features a full-text search function with matching faceted search and filtering options. They also have fast integration through their AddSearch Crawler, or you can also use their API. This makes it easy to implement AddSearch on any platform and with any third-party integration additions.

      They also provide significant data and reports through their activity dashboard, behavior tracking, historical reporting, text analytics, and visual analytics. These data can help you create a solid digital strategy that you can use to enhance users’ discovery experiences.

      Pricing

      When it comes to pricing, AddSearch offers four different plans. Their cheapest one is the Essentials plan, which costs $29 per month with up to 1,000 pages and 50,000 search queries per month. The Professional plan costs $99 per month and can handle up to 10,000 documents with a search request limit of 100,000 per month. The Premium plan has a big price jump at $499 with a custom UI and premium analytics. It is an overall more advanced search solution.

      Finally, their most robust plan is the Enterprise plan, that’s fully tailored according to your business needs. In the context of e-commerce, the Essentials and Professionals plan should be more than enough for smaller to medium-sized companies.

      Customer service

      They offer quick and amazing customer service and are highly regarded by their customers. You can contact support via their support form, where they promise to get in touch within one business day. You can also drop a message via email using support@addsearch.com. However, you do get priority customer service when you avail of their plans.

      Pros

      • Offers a free-trial period of 14 days
      • Has a robust customer service system and many documentations for support
      • Has a great integration and implementation system for all platforms

      Cons

      • Their plans can get pricey real quick
      • Can have a bit of a learning curve
      • Their partner program can be a bit clunky
      Coveo logo

      Coveo

      Coveo is a SaaS company that features an AI-powered search engine that can help create unique discovery experiences for users. It’s based in Quebec, Canada, but they also have an office in San Francisco. They offer solutions for e-commerce, customer service, digital workforce, and website search via the cloud.

      Features

      Some of Coveo’s best features include full-text search support, faceted search, typo tolerance, multi-language support, federated search, and easy integrations. They also have intelligent search, recommendations, and content personalization to further create better discovery experiences.

      Pricing

      Coveo’s prices start at $600 per month for the Base plan. It includes up to 100 K search queries per month. The next upgrade is the Pro plan, enabling multi-site searches and multi-source digital experiences. It starts at $1,320 per month, and you’ll have to directly contact them to get the plan. Finally, the Enterprise plan offers volume-based pricing and is suited for huge companies that handle millions of requests and queries per month. 

      Customer service

      Like most on the list, you can contact Coveo using the support form found on their website. They also offer various blogs, guides, videos, success stories, and case studies to help you with simple issues. Their aforementioned blog also covers quick tips and deep dives that can be helpful to you.

      Pros

      • Has a relatively simple and intuitive interface
      • They provide extensive training and extensive guides for Coveo’s search platform
      • They have powerful component integrations

      Cons

      • Plans are very expensive and lack customization
      • Coveo is only a cloud-provided platform
      • Lacks codes within the documentation for custom development

      Doofinder

      Doofinder is a site search service that boasts adding a good search solution to your e-commerce site in as quick as 5 minutes without writing a single line of code. They offer a smite search engine powered by artificial intelligence to help you increase conversion rates by improving the overall discovery experience.

      Features

      Doofinder has features like autocomplete, personalized search, searchandising, smart search, faceted navigation, and multi-index search. They’ve also added different search methods, including visual, voice, mobile, and geolocated search, which can greatly help your digital commerce strategy.

      Pricing

      Doofinder has a Free plan that you can try that supports up to 1,000 requests per month. The Basic plan starts at €35 per month and up to 10,000 requests per month. Their most popular plan is called the Pro plan and costs €59 with up to 10,000 requests per month and some more premium features. Their Enterprise plan is their most expensive plan, which costs €719 per month and supports up to 600,000 requests per month.

      You can also avail a 30-day free trial for their Basic and Pro plans if you want to get a good idea of what you are getting.

      Customer service

      They provide robust customer service with tons of documents, blogs, articles, and FAQs that can help you get a better grasp of their service. You can also contact them via their phone number or their email address.

      Pros

      • Great plans that also come with a month-long trial period
      • Multi-platform support
      • Greatly handles typos, corrections, and synonyms

      Cons

      • The huge price jump from their Pro plan to the Enterprise plan
      • The appearance and the customization functions could use some work
      • It can require a lot of manual configuration

      SearchNode

      Next up, we have SearchNode. SearchNode is the ultimate search solution for medium and big e-commerce companies. They offer a combination of powerful search engine technology with highly skilled solution developers to help optimize your site and produce a revenue uplift.

      Features

      SearchNode features an AI-powered search with federated, faceted, and full-text search features. It also has great typo tolerance, highlighting, synonyms, natural language support, and personalization. These can help create an engaging journey for your customers and help improve poor conversion rates.

      They also have an AI-powered smart merchandising system that can help you gain some benefits of searchandising your content and increase your search conversion rates.

      Pricing

      Unfortunately, SearchNode doesn’t have any fixed plans, nor do they have other prices posted on their website. But, you can request a demo or get a free site search audit and analysis done to see the possible business benefit that you can get from using SearchNode.

      Customer service

      SearchNode offers an email address and phone number for both their Lithuania and US offices for you to call in case of any concerns. They also offer some pieces of content such as blogs, ebooks, e-commerce success stories, and other relevant content available on their website to help you on your searchandising journey.

      Pros

      • AI-powered search with the help of a skillful team of search experts
      • Their UI can be easily understood and customized
      • API can easily be integrated into your site

      Cons

      • No standard pricing plans
      • It can take time to receive feedback regarding improvements or actions
      • Incomplete statistics and data on the developer side

      FACT-Finder

      FACT-Finder is an AI-driven site search solution that uses industry-leading e-commerce technology to help you increase your search conversion rates. They are trusted by over 1,800 e-commerce shops and are a major player as a site solution in Europe.

      Features

      FACT-Finder has various features ranging from search, suggestions, analytics, applications of searchandising, and personalization. They also offer consultation and other effective solutions that can help improve your business intelligence.

      Pricing

      They don’t display prices on their website and don’t have any standardized plans. However, FACT-Finder offers dynamic pricing based on your company’s needs and monthly search activities.

      Customer service

      You can contact FACT-Finder support using their page. They also provide demos and have a customer portal that you can access once you are subscribed to their service. FACT-Finder also has a vast library filled with digital property and other pieces of content filled with years of their extensible search experience.

      Pros

      • Pricing is based on your monthly search activities
      • Has an intuitive and flexible UI
      • Features a wide range of features and functions that can be very useful to increase search conversion rates

      Cons

      • There are a few different modules and services that you have to purchase to get the full benefits
      • The software is quite expensive compared to other alternatives
      • There is a bit of a learning curve for e-commerce practitioners

      Yext

      Yext is an AI search platform that offers limitless search solutions. They promise to deliver the right information to create an engaging journey for the customers. Yext offers a wide range of effective solutions that can help you go from a poor search provider to one of the best.

      Yext takes the searchandising journey to the next level with their AI search. They provide direct answers instead of hyperlinks through the help of multiple algorithms. They are a major player in the smart search industry and have been a leader in over five G2 categories for multiple years.

      Features

      The company’s main feature is the Yext AI Search. Within the context of e-commerce, there’s a distinction between search and Yext AI Search. Yext AI Search delivers direct answers to customers according to the search criteria. This can easily help increase revenue from search users and improve upon poor search practices.

      Pricing

      Yext offers a variety of plans that you can avail of. They only offer bulk packages that are billed annually and upfront. This can save you more money in the long run within the larger context.

      Their Emerging Starter Package costs $4 per week and is billed $199 per year. The Essential Plus Package costs $9 per week and is billed $449 per year. The Complete Standard Package costs $10 per week and is billed at $499 per year. Finally, they offer a Premium Advanced Package that costs $19 per week and billed $999 per year. However, these prices can still change, especially if you want to avail yourself of Yext’s other services.

      Customer service

      They have offices in San Francisco and in the UK with email addresses and local numbers that you can contact. Yext also has a variety of content from blogs, customer stories, webinars, and events that you can use to add to your business intelligence.

      Pros

      • Offers a variety of plans that you can choose from
      • Reasonable levels of control and customization options
      • Has an easy and reasonable integration system

      Cons

      • Doesn’t have a drag and drop content management system
      • Plans are billed in bulk, which results in a huge upfront cost
      • Some of the features are vaguely explained, which can be hard for e-commerce practitioners to understand
      Searchspring logo

      Searchspring

      Searchspring is the #1 e-commerce search and merchandising platform built exclusively for retailers. Grow your online store by creating relevant search experiences and start to earn more revenue from search users.

      The company received many awards from G2 in the Spring of 2022 and offers a great searchandising solution to improve poor conversion rates on your site.

      Features

      Searchspring offers merchandising, indexing, stemming, conversion, ranking, personalization, faceted search, and e-commerce platform integrations. They also provide reports and analytics, and relevant customer data for your business intelligence. Searchspring can give you that lift in conversion rates for your sites by delivering relevant, intelligently-ranked content and products.

      Pricing

      They offer three main plans. Searchspring’s Essential plan starts at $499 with search, autocomplete, navigation, and merchandising options for 1 domain. The Advanced plan starts at $679per month, and it comes with more advanced features and supports up to 3 domains. Their Expert plan starts at $849 per month, offers the best options, doesn’t have a rate limit, and can handle up to 5 different domains.

      Searchspring’s pricing plans can be quite expensive, especially for e-commerce practitioners that are just starting out. However, existing product owners do claim that the price is worth it, so it’s all going to depend on your business goals.

      Customer service

      Once you avail any of their plans, you’ll automatically get access to their knowledge base and email support. You also get a dedicated strategic account manager for the more expensive plans that will help you get the best business benefit you can out of Searchspring.

      Pros

      • Their reporting and data are easy to understand
      • Can accommodate very complex and challenging product catalogs
      • It is a heavy-duty search solution perfect for huge companies

      Cons

      • Very expensive subscription plans that, especially those charged annually
      • The communication between teams can be improved
      • Live indexing is still in development

      Hawksearch

      Hawksearch is a personalized search and recommendation driven by AI that can help power any business across all industries. It has an advanced feature set that goes above and beyond that can result in a lift in conversion rates.

      Features

      Hawksearch has search, navigation, recommendations, autocomplete, SEO traffic builder, and data tools available. They offer a variety of important business services, so within the larger context, they can provide you with a great and complete search solution.

      They also offer a variety of solutions from marketing, e-commerce, engineering, mobile, and web, making them a great tool for e-commerce practitioners all around the world.

      Pricing

      They offer three main business plans. The Small Business plan is perfect for single sites and starts at $376 per month. The next plan is called the Professional plan and is best for larger sites with mixed products and content. It starts at $750 per month and comes with advanced features and no rate limit. Finally, they have an Enterprise plan that is perfect for omni-channel search and comes with recommendations and data enrichment. It has a distinction between search and other business activities.

      Customer service

      Hawksearch automatically gives you access to technical support once you subscribe to one of their plans. But, you can also contact them via their support page or through their social media channels. They also offer an extensive knowledge base that has relevance for customers because it contains blogs and other content that can help answer some of your questions and concerns.

      Pros

      • Offers good customization and personalization, businesses can re-rank results
      • Has accurate searching and good merchandising options
      • Has a great account management system and an easy to understand dashboard

      Cons

      • It is quite expensive, especially for smaller businesses
      • According to product owners, their personalization and reporting tools need improvement
      • Communication can be quite slow

      Conclusion

      Those were some of the best Algolia competitors and alternatives in the market today. With the current trend of an ever-growing internet community, a surge in solutions is sure to happen. It’s best to stick with trusted experts and veterans within the site search industry.

      Sometimes, all your business needs is a great site search solution to help boost sales. Just take a look at online clothing retailer Harry Rosen. They were able to increase their product discovery metrics by 4 times. All it takes is a good site search solution that provides an extensible search experience.

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        Frequently asked questions (FAQs)

        How do site search solutions work?

        Site solutions work by looking for entries or documents within the database that matches the entered search criteria. This saves users a ton of time because they don’t have to go through thousands of entries just to find the single product they want. It also works with some artificial intelligence to help ease the process and create a better search experience.

        Can I use Algolia for free?

        You can subscribe to Algolia and get it up and running. You’ll start with 10,000 records, 10,000 search requests per month, and 10,000 recommend requests per month. However, the features will be very limited. They also offer premium plans with advanced features that can better help your site.

        Who are Algolia’s competitors?

        There are tons of Algolia competitors, mainly because of the huge surge in solutions over the past few years. We’ve listed 10 here today. These are Luigi’s Box, AdSearch, AddSearch, Coveo, Doofinder, SearchNode, FACT-Finder, Yext, Searchspring, and Hawksearch.

        What is one of the best alternatives to Algolia?

        It’ll mainly depend on your site’s specific needs and the budget that you have allocated. Most site search solutions nowadays do a great job at producing an excellent searching experience. However, we do recommend for you to try out Luigi’s Box. Luigi’s Box has many different features that will help you improve your site search. It’s a great all-in-one solution that can handle both small and large businesses.

        To talk about how to leverage UX to achieve better results or create an optimal layout for e-commerce websites (e-shops), it is essential to explain what the UX is.

        UX stands for User Experience, and we often come across this term combined with the word design as UX design or User Experience Design. The combination of the acronym UX and the word design often makes people think that UX design is the same as web design (UI) or the design of different pages or that it is about graphics and visual design.

        However, the goal of UX design is entirely different, specifically creating a relationship between the user and the brand, where the user is the center of attention. It is the design process that accompanies us to design a product or service from its inception to its launch or deployment to production.

        The difference between UX and UI design and an explanation of why, in addition to the visual of the page, you can also depend on the layout, can be explained on a simple example of ketchup bottles.

        Good and bad UX of a ketchup bottle.

        In the picture on the left, we see the bottles of ketchup that are subject to some design. It can be said that at first look, the visual appeal of both bottles is good and fulfills its purpose. In the picture on the right, you can see that despite the excellent design of both bottles, the experience of using them is different, which will have an additional impact on the customer’s purchasing decisions. Therefore, the same attention must be placed on UX as the overall visual.

        One of the mistakes in the e-commerce business is that we don’t know our customers and often focus primarily on quantitative data, such as analytics and the technical part of the solution and specification of functions that we want the e-shop to contain because it will solve our specific problems.

        However, there is not enough space for the customers, so we don’t know their key concerns and needs and how to meet them, which is often reflected in the profitability and effectiveness of the e-shop and running campaigns.

        The following example illustrates the importance of focusing on getting to know your customer. For example, we can take two people from the same country, of the same age, with a family, both going on vacation to the same places. Still, the difference between them is, for example, their profession, lifestyle, or religion, which affect their shopping behavior.

        If you ever doubt the importance of knowing your customers, remember this.

        Content hierarchy and layouts for great e-shops

        We imagined what UX is, what it is related to, and why it is vital to use it. We will now discuss this term in more detail on the sample of an e-shop page.

        Home page

        One of the essential pages of the e-shop is undoubtedly the home page. It is the first thing that the customer comes into contact with after opening the e-shop and plays its role in the decision-making of visitors, which we can divide into three basic types:

        1. the customer who came to the e-shop and knows precisely what they want
        2. the customer who has an idea of what they would like but don’t know specifically
        3. the customer who is looking for inspiration, therefore, doesn’t have a concrete idea of ​​what to would buy

        Each customer approaches their purchase differently, so the home page layout should match their shopping behavior. One of the basics is to create engaging content on the landing page, especially if you know your potential customers well.

        However, there are general rules on how to build suitable content for e-shop customers, e.g., banner sites for promotions and seasonal products, which don’t need to allocate unnecessarily much space because they will not always bring you as many clicks as you expect. The exception is a season discount or an attractive discount or offer. Under the banner site, it is appropriate to place basic information about the purchase that interests the user – payment options, product delivery times, shipping, complaints, etc.

        One of the favorite parts for customers is the display of the most popular categories in combination with products such as Popular in the category, Most popular products, Top products on offer, or The most popular brands.

        Footshop’s home page with the most popular products.

        Product recommendations and discount communication work mainly for customers who haven’t decided what they want to buy or are looking for inspiration. For potential customers, you have to gain their trust first. User feedback or verification from the review portals will definitely help you.

        The lower part of the home page is used to communicate the content that e-commerce sites use to support their sales. In most cases, this is in the form of a blog or displayed posts from social networks. If you engage the user with your content in this section, it is possible that they will be more motivated to subscribe to your newsletter or follow your social networks, so this is an excellent place to place them.

        E-shop header

        The home page must start with a header, which by default contains a logo that serves as a click on the home page. Then you typically see comprehensive navigation in the form of a mega menu. An essential part is an expanded search box. Last but not least, the e-shop’s header has to contain essentials like a cart with a summary of the price, login/account creation, or a wish list click.

        The header is important, especially for the customers who know what they want and, in most cases, head straight to the search, which also leads to a high purchase probability. Navigation is used mainly by the customers who are in the product discovery phase of their shopping process and need more time to decide.

        E-shop footer

        A footer is where the user often searches for traffic information, payment options, contact, ads, clicks on social networks, etc. Suppose the user gets used to scroll to the bottom of the page. In that case, they were likely looking for something or liked the e-shop content, so it is advisable to place, in addition to legislative items in the footer, links to the main categories of the e-shop, so that customers can continue browsing comfortably.

        Footshop’s footer.

        Navigation

        The navigation and structure of e-shops have a significant impact on metrics like conversion rate, sales, or bounce rate. It’s logical that if users can’t figure out where and how to find what they want or where they’re, they’ll leave the website without any reason to come back. Without straightforward and functional navigation, they will not find out how to go through the product catalog, blog, office or store, etc.

        If the user should imagine the main navigation on a website or online store, they usually imagine a horizontal bar menu in the header. A frequently used space to support the top-main navigation is the sidebar. When users move to a top-level category, their subcategories appear in the sidebar. Sidebar navigation features are an excellent solution for online stores or websites that require much information to structure. In addition to subcategories, it provides a perfect space for product filtering.

        The standard and effective solution is the already mentioned mega menu, representing a large navigation bar displayed when the mouse hovers over the item in the main navigation. It is an excellent choice for placing many items in the product category structure or showing a more significant number of lower-level subpages. Such a clear layout also offers more space, for example, for displaying products or advertisements and more space for items, thus improving the customer experience.

        Searching and results

        In addition to the navigation menu, search is one of the most critical navigation elements. Users are more likely to search for the desired items if they know that an online store offers the product or category they are looking for.

        Our study shows that approximately 30% of users leave a website or online store if they don’t find what they are looking for. Whether the user prefers the search or the navigation menu depends on various factors. However, the primary role is played by the already mentioned type of user who comes to the site and the segments that e-shops are focused on.

        Top-notch search with autocomplete on footshop.eu.

        Search results also play a separate role in users’ shopping behavior. This site is very similar to the classic product listing in the e-shop. However, a typical search problem is that it is not intelligent enough to provide the user with results that reflect their interests and shopping behavior. Therefore, users often get to the site without results, which is a third of cases means their immediate exit from the e-shop.

        The second common problem is that it is impossible to filter the products found on the results page or that the available filters are limited. This means that the search cannot work with the faceted filters, and the user has to search through the results instead of being able to filter the products according to their preferences.

        Product listing

        Product lists are an essential part of an e-shop that directs users to convert to product detail. The basic layout of product listings, or more precisely displayed categories in the e-shop, consists of:

        Extended header

        Extended header with the name of the category together with a description in which the user is located. You can also help users by adding tips on choosing the right product for your label.

        Breadcrumbs

        Breadcrumb, or otherwise crumb navigation, is used in combination with search. Users make it easier to “travel” to a category that interests them, and they don’t know, for example, its exact name. Then they can click through the detail of the searched product into the desired category using breadcrumb.

        Sorting options

        Under the name and description of the category, it is often used to display subcategories or filters of products with sorting options. However, by default, they tend to be displayed in the sidebar.

        Sidebar

        The sidebar is often used to display subcategories, product filters in a category, or the mentioned facet filters in the results. Suppose the sidebar filter is not sufficiently optimized or the category structure is not adequately processed. In that case, the sidebar content is significantly longer than the page’s, negatively affecting user behavior.

        This is how product listing looks on footshop.eu.

        Content

        The central part is the page content, which consists of products, where each product should have displayed at least:

        1. preview image
        2. product name
        3. price, or the displayed original price
        4. product availability, or estimated delivery and the number of products in stock
        5. the “add to the cart” button depends mainly on the segment. if it’s clothing that depends on the size, it doesn’t matter that much, but if it is, for example, books, then the use of the button would make sense
        6. marketing elements – news description, discount, sale, convenient packaging, last pieces – are various forms of how to make the products more attractive to the user
        7. in the list, you can display anything for products, just by thinking about the critical factor or factors on which the user makes decisions, such as the number of colors or other variations, and so on.

        A common question is what the ideal pagination in the e-shop should look like and whether to use the “show more” button or arrows. Both options work well, but the perfect solution combines them, where the user chooses the solution that suits him best.

        When listing products, avoid infinite scrolling, which finds its use in completely different cases of viewing the content, e.g., on social networks, galleries, etc., but not while shopping.

        The product detail

        The product detail is one of the primary “conversion” pages of the e-shop, and this is where the biggest decision-making takes place. We can divide the detail for the user into two essential parts – the shopping part and the information part.

        Shopping part

        The shopping part presents the basic parameters and information that directly influence the user’s decision. The ideal composition of this part of the product detail consists of:

        Shopping part.
        Product photos/gallery

        Always display as many product images as possible – video or video review of the product, everything in the best possible quality. Even from product photos/videos, the user gets a lot of information that may not be in the description. This section often uses labels or information about the discount/promotion, news, or various awards or certificates.

        Product brand

        Product brand with a click on its detail and can view all products and categories of the selected brands only.

        Product name

        Ideally, if, in addition to the product’s name, it also consists of a brand or with a designation of variation, e.g., red, metallic, XL, etc.

        Product code

        Great importance, especially in B2B e-commerce, but it also helps the customers who buy the same products repeatedly in the B2C e-shops, 

        Category

        The category in which the product is located plays a vital role in the user’s navigation, especially if the product is reached by an advertisement or discovered during an Internet search.

        Product parameters

        Product parameters – size, variants, colors, etc. – an essential role in decision-making, ideally located near the information with availability and price at the “add to cart” button. When the user changes any of the parameters, they should clearly see changes in price, availability, or other values ​​that interest them.

        Availability

        Availability of the displayed product in the e-shop and stores.

        Delivery

        Delivery speed, or estimated delivery date – the more accurate an estimate you can give, the more satisfied the user will be after the purchase.

        Add to cart button

        The most important button on the page, which should always be clearly defined and unmistakable. Wherever it is on the site, it must always be clear that it is a button to add to the cart. The button’s pattern depends on the business segment, the method of communication, and the design of the e-shop itself. E.g., if you sell online luxury electric motorcycles, you can easily use the black button with the text buy. However, if you sell and deliver food, a green button with the text put in the cart will probably be more appropriate. The button usually displays a field with the amount the user can or wants to add to the cart.

        Product price

        The most decisive part of the purchase. In e-shops, we often work with promotions and discounts, so it is important to communicate them clearly. If you discount the product, display the discount label and the original price. It is also not the best solution to discount all products simultaneously, as this can undermine product exclusivity.

        Additional functions

        Additional functions such as wish list, share, or size chart are common elements a user is used to or expects in detail. A short product description, linked to the information part of the page, is usually placed after the product name.

        E-shop benefits

        A gift for purchase and information about the price of delivery, which is usually recalculated based on the number of products in the cart, or a loyalty system or simple return communication.

        The information part

        The information part of the product consists mainly of the main description of the product and its properties. It should also include a gallery, video reviews or presentations, a table of all product parameters, a description of the manufacturer, and various additional downloadable materials.

        In this section, there is often a space for reviews or questions from visitors, such as a discussion in the form of Q&A. The reviews themselves are a valuable source of information for users and, at the same time, support the trustworthiness of the e-shop. The better the product detail is processed, and the better the products are described, the more likely users will buy in the e-shop.

        Product detail is a great place where we can quickly help users discover other products or categories in the e-shop offer with the help of recommendations. It is advisable to place recommendations directly behind the central shopping part on the product detail so that they gain enough space and don’t distract unnecessarily from the main product.

        When viewing recommendations, it is essential to be careful that the user doesn’t confuse them, for example, with the mentioned variations. These should be placed higher near the shopping button and product parameters.

        The shopping cart

        The shopping cart is the gateway to the shopping process. The cart has a simplified interface to other parts of the site to help the user focus on completing a purchase and avoid shopping cart abandonment. A frequently used feature of the cart is the timing of the products, which alerts users that the products will only be there for a certain period, thus motivating them to make faster decisions and purchases.

        The ideal composition of the shopping cart consists of the following parts and parameters:

        • simplified header without navigation – allows you to quickly return to the previous page or home page and view the next steps in the purchase process that await the user.
        • information about free shipping, or a gift, working on the same principle – ideally placed behind the header above the summary of products
        • summary of products in the cart – by default, it should display products with the final price and the possibility to change their numbers or remove them from the cart. Products need to show their selected parameters and the ability to click on their detail in the e-shop.
        • the final price of the products – is displayed immediately after the summary of the products and the place to the code for the discount coupon.
        • product recommendation – the cart is an ideal place to support the purchase with a recommendation. The place to place referrals is just above or below the “go back” and “complete purchase” buttons. The position depends on the content of the products in the recommendation. If there are too many parameters in the block with the product and it takes up too much height, we place them entirely down, but if they are compact and not too high, we can comfortably place them above the mentioned buttons, then they get more user’s attention. However, never store recommended products in the cart summary above the inserted products. This will confuse users who expect to see completely different products, which may encourage them to leave the site.

        Ideally, suppose you can already communicate to users in this section what payment and shipping options you can offer them when purchasing without having to go to the next steps just to find out information. In that case, you will improve your statistics and reduce your bounce rate.

        Footshop’s shopping cart.

        Shopping process

        The most commonly used purchasing process is multi-step. Unlike alternative solutions, such as the one-step/one-page purchasing process, it brings more advantages and possibilities.

        The one-step process is effective, mainly when used at the beginning of an e-shop business or in more straightforward cases like when e-shops don’t offer more payment and shipping options in the purchasing process, and users are not used to making too many purchases in terms of a large number of items.

        However, the disadvantage is measuring the purchasing process, as the whole process is only one step. Each user’s purchase means leaving the entire purchasing process, and based on that, we can hardly estimate where the problem was.

        The advantages of a multi-step purchasing process are, in particular, clarity and significantly better measurements of the transition through the purchasing process thanks to the division into several steps:

        Shopping cart, or cart summary

        Summary of the products the customer chose to add to their cart.

        Payment and shipping selection

        This part of the purchasing process is straightforward, but provided that all options for the user are sufficiently described and supplied with all the critical information, not only the name of the option and the fee but also additional information such as choosing delivery by courier, which delivery company services do you use, delivering the goods only on working days or the weekends as well, date when he can expect the goods, etc.

        Suppose the customer chooses a personal pick-up. In that case, they should have a choice to select a store and automatically see the opening hours, the specific address of the store, ideally also telephone and, of course, the date when they will be able to pick up the goods. Users often visit Shipping and payment options to find out what the final price of their purchase will be with delivery and when they will have it, even if they have not yet decided to complete the purchase.

        Logging in to your account and entering your billing and shipping information

        This is often the most frustrating part of the purchase for the user, as it is often a matter of filling out forms. Even if the user doesn’t log in, we can simplify filling it by using the name, phone number, and email address. Confirm each field at the filling time, so the user knows they have entered the correct information. Ask the user for the data one by one; if he is interested in registering, he will display the fields for entering the password only after selecting this option. You’ll need billing and shipping addresses in the following steps.

        You can make it easier for users to fill in addresses by auto-completing so that you can complete a billing or shipping address. If the user enters a street and number, you don’t have to worry about filling in other unnecessary fields. Completing the data usually ends with the granting of consent. Try to simplify this part as much as possible and formulate it as simply as possible. In the personal data section, there is often an option to add a note to the purchase from the customer, but if you are not sure that you will not miss these notes, better not work with them at all, thus reducing the likelihood of a bad user experience.

        Summary of the entire purchase + check of entered data

        The user may decide to change something, so it is advisable to allow him to get to any step from the statement itself without having to click through the buttons “back and continue.” In this step, they must see all the essential data for their decision and send the order. Therefore, don’t forget to inform them about the final price of the purchase and, ideally, the most accurate estimate of the time of delivery of the order.

        After sending the order, it is ideal if the user gets straight to the payment gateway and only after paying for the so-called “Thank you” page, you avoid the user closing the page before it is redirected to the payment, which in the end makes the purchasing process difficult not only for him but also for you. The “Thank you” page is, in principle, also part of the purchasing process and mainly provides information about a successful purchase. Its great advantage is that you can obtain information from the customer thanks to a simple form.

        Among other things, on this page, you can motivate the anonymous or signed-in user to become a loyal customer and make further purchases by special offers or discount codes or direct them to other content in the e-shop, such as product recommendations or, for example, blog articles, or you can also set up email campaigns to send out offers.

        The final step of the shopping process on footshop.eu.

        Mobile shopping

        Mobile shopping is a growing trend, and mobile phones play an increasingly important role in users’ shopping behavior. It is common practice to conduct a survey before purchasing, based on which users will later decide whether and where to purchase the product. Interestingly, according to the latest numbers, 69% of customers have mainly conducted this survey on mobile devices.

        The growing trend of mobile shopping is influenced by many factors, such as technological progress, coverage, and availability of high-speed internet, affordability of mobile devices, mobile payment services such as Apple pay and Google pay, but also the support of e-shops by developing their e-commerce applications and striving to achieve the best shopping experience for the user. One way to gain a positive user experience is to understand how the user controls the mobile device.

        Page layout and thermal map

        Through tests and analyzes of users’ behavior, we can determine how users interact with the display screen by displaying thermal maps. Thus we can define precisely how to design the interface of an application or website so that the user can work with it comfortably. Each color explains how easy it is to use different screen parts.

        This information is an essential input for us in designing the user interface and layout of crucial elements because the layout of these elements in the right places on the screen significantly improves the digital experience, as the screen space of mobile devices is considerably limited compared to traditional computer screens.

        Critical parts of the e-shop on the mobile view:

        Header

        The header should meet specific parameters to serve as a practical navigation element; it should also be compact, not too high, because it will deprive the user of a place in the content, and it will be challenging to navigate the e-shop. It should contain a logo with a click on the home page. Often used is the so-called floating header, a header that is always displayed even when scrolling.

        Logo

        A simplified version of the logo easily fits into the mobile display and doesn’t take up much space.

        Hamburger menu

        A vital part of the header, under which the navigation and shopping cart, which shows the minimum number of inserted items, are used to hide.

        Search bar

        The search bar in its entirety, ideally not hidden behind the magnifying glass icon, shouldn’t deprive the users of comfort when browsing the e-shop.

        Mobile search

        Optimized and functional search on mobile devices plays a vital role in the survey of the visitor to the e-shop. Optimization consists of the correct layout of elements and settings of their interactions, which will simplify the user’s control as much as possible, such as:

        • compact display of the autocomplete with the search bar on the entire screen of the device – significantly increases the clarity and ease of use of the search
        • autocomplete – displays the results from the first character and, when opened, recommends the categories, most searched phrases, favorite products or articles, and other content
        • when viewing the results in the autocomplete, the virtual keyboard is automatically hidden so that the user has enough space to view the products
        • the results are arranged in tabs according to critical parameters, between which the user can click or move by simply sliding to the pages

        The functionality of the search lies in its behavior when interacting with the user. An accurate search should always lead the user to a relevant result and consider their normal behavior, regardless of how he writes the search phrase, whether he writes a title with typos, uses a slang term or archaism, etc.

        The mobile search results by our very own UX experts.

        Conclusion

        Users are likely to be seeking out a personalized experience more than ever. Therefore as an online business, a nice-looking website is not enough. You need to build a seamless experience to claim the success or risk losing your customers just after their first visit. We hope that this blog helps you understand how effective proper use of UX can be for you to make your online business more attractive despite you don’t have a target audience.

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          Frequently asked questions

          What is the difference between UI and UX when they are usually listed together?

          At the most basic level, the user interface (UI) consists of all the elements that allow someone to interact with a product or service. On the other hand, user experience (UX) is what an individual interacting with this product or service takes away from the entire experience. It is essential to distinguish the overall user experience from the user interface (UI), although the user interface is a critical part of the design. As an example, consider a movie review website. While the UI for finding a movie is perfect, UX will be bad for a user who wants information about a minor independent release if the base database only contains movies from large studios.

          How to confirm the credibility of the E-shop?

          • valid SSL certificate
          • privacy statement
          • current prices / don’t discount all products at once
          • existing address and telephone number
          • watch out for spelling and grammar mistakes
          • possibility to write e-shop reviews
          • links to social networks
          • A/B testing

          Will interest in online shopping grow even after the pandemic?

          Thanks to lockdowns, the interest in online shopping has logically increased by up to several billion dollars abroad in 2021 and over 2 billion euros in Slovakia. Whether this will remain 100% cannot be predicted, but during the two years of the pandemic, the online space has evolved and adapted to the situation so that the entire online purchasing process is as fast and convenient as possible.

          How to attract e-shop visitors?

          • nice design
          • advertisements
          • “Get to know” your customer
          • reviews click on social networks
          • also, focus on details – page layout plays a significant role
          • don’t press on customers with registration or newsletter
          • assistance to users
          • discounts and offers – in case of interest in returning the benefit for registered users

          Yext is a site search tool that helps online business owners improve customer experience on their sites and leads to better conversions. If you’re looking for a site search that fits your business’ needs, this article will cover all you need to know about Yext and several alternatives that are equally good, if not better.

          So, let’s get started!

          What is Yext?

          Yext enables e-commerce website visitors to look for what they need accurately and quickly. The algorithm collects data to provide more relevant results for search queries to streamline the customer journey and contribute to revenue growth. 

          Yext is used by hundreds of popular brands worldwide, including Subway, Verizon, Samsung, and Lego. Renowned review portal G2 has awarded its site search as well as other tools several times.

          What is Yext used for?

          Yext helps e-commerce websites create a better experience for their potential customers by leveraging data to personalize individual shopping experiences in real-time. It comes with analytics that offers many data insights, helping businesses understand their customers. 

          What is the price for implementing Yext?

          Yext offers different pricing plans based on the nature of the package, entity amount, size of the business, type of business, etc. You can contact their team or opt for a demo for a customized solution to meet your business objectives. 

          Why do companies need advanced search?

          Advanced search enables those who do their business online to collect detailed and correct data about online shoppers’ buying behavior. This data is precious as it helps research a company’s product, predict shopping trends, understand customer behavior, forecasting sales, etc.

          Adding an intuitive e-commerce search tool to your e-commerce website can help accelerate the growth of your business online. It is a versatile and scalable technology that is an excellent fit for your marketing strategies. This technology is suitable for most business types and can be integrated with other intelligence tools.

          When do you need to implement site search?

          E-commerce stores implement site search solutions when they have just too many products in their store to be easily discoverable based on each customer’s needs. The products that your prospective customers aim to buy must be easy to find. If they cannot find the product they want, they will certainly leave your website and go shopping to your competitor. Every session like this is a lost opportunity as you’re missing out on potential revenue. 

          What are the benefits of implementing an onsite search solution?

          There are numerous benefits of integrating a site search solution on your e-commerce website, both short-term and long-term:

          • Search streamlines the user journey from the first point of contact to the conversion and beyond.
          • Helps find your prospective customers the products they are looking for. People who use search are much more likely to buy from you.
          • Improves customer satisfaction by creating personalized shopping experiences based on data.
          • Seamless shopping experiences result in more conversions, significantly increasing business revenue.
          • Data insights help you scale your business fast.
          Yext.com

          What are the key search features to look for?

          Here are some of the features you should definitely look for when choosing a site search tool for your business:

          Advanced product ranking

          Search ranking is imperative when it comes to raising revenue from search. Our very own research only reiterates the importance of ranking the search results accurately. Did you know that 90% of customers only look at the first page of search results? If your top products are not placed in the top positions in the search result, their sales will suffer.

          Front-end integration

          Front-end integration refers to the capability of a site search tool to be incorporated into apps for mobile devices, websites, or other programs so that it can be used from the user-facing side. For most tools, front-end integration is super-easy. However, it can be complex or technical with some tools. So, ensure that the site search solution is easy to integrate with your e-commerce shop, especially if you’re short on the developers’ capacity.

          Custom-built solutions for integration are best suited for enterprise-level stores, as they offer more flexibility and control. However, small e-shops with limited programming skills might appreciate no-code front-end integration.

          Personalization

          The site search solution collects data on customer behavior on the website. This helps the AI improve the user experience by predicting what they like and want to buy. The AI tailors the search results to enhance every user’s experience based on data. 

          It also collects data relevant to your business success, i.e., sales, traffic, etc., to help understand the search performance and results in business growth.

          The collected data can also help predict future purchasing patterns and shopping trends. Site search solutions contribute massively towards the success of any website, i.e., Amazon.

          No results prevention

          According to our data, 30% of users leave an e-store immediately if their search triggers no results. However, searches without results often stem from the differences between how people search for products and how these products are listed in your catalog. Look for solutions that can work with synonyms, spelling errors, grammatical forms, etc., to mitigate the effects of careless query entering by your customers.

          These features prove incredibly handy in preventing such events, leading to a higher probability of conversions and more revenue generation. They will significantly reduce the number of searches with no results, and you won’t be losing customers due to bad search experiences anymore. 

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            Best Yext competitors

            Now we introduced Yext, discussed the search importance and the features that are vital for your potential customers to help them quickly discover what they want to buy from you, let’s talk about the accessible platforms that you might want to consider choosing over Yext.

            Luigi’s Box

            Let’s start with Luigi’s Box, an award-winning intuitive e-commerce search solution that offers many powerful tools for e-commerce businesses. Luigi’s Box makes it easy for online business owners to create top-notch digital experiences for their prospective customers.

            It is an entire search ecosystem that creates a seamless digital experience without human intervention. The company is based in Bratislava, Slovakia. G2 has repeatedly ranked Luigi’s Box as the #1 e-commerce site search solution.

            Features

            Advanced search results ranking

            Luigi’s Box’s AI-powered search results go far beyond full-text. The AI-based algorithm uses match quality and full-text scores resulting in more relevant search results. The factors AI considers for match quality include seasonality of a product, click rate, etc.

            Personalized search

            The site search solution uses data collected from previous visits by a user to create a personalized search experience that helps a customer find what they need faster. The technology considers user intent to streamline each shopping experience, reducing the necessity of human intervention.

            Front-end integration

            It is so easy to integrate Luigi’s Box that you don’t need a developer. You can do it yourself. All you need to do is add one script to the header of your webpage to get started.  

            Advanced language support

            The site search solutions offered by Luigi’s Box display an excellent understanding of CEE languages, superior to any other service on the market. This makes Luigi’s Box a perfect fit for a multi-lingual audience.  

            Pricing

            Create a customized plan for your business by selecting the features you need. You can get a quote right away by using the built-in plan calculator. Luigi’s Box is an affordable site search solution that offers excellent value for money.

            Customer service

            The average rating for the customer service of Luigi’s Box is very high on Capterra and G2. The company promises excellent service for all customers. The support is available to answer customer questions via online help form, phone, and email. 

            Pros

            • Plug-and-play service
            • Customer service
            • All-in-one service
            • Flexible pricing plans 
            • Ease of integration 
            • Personalization capabilities
            • Understanding of CEE languages

            Cons

            • Free trial doesn’t include all features

            Clerk.io

            Clerk.io is another apt personalization solution for e-commerce businesses. It enables your e-shop to track the behavior of your prospective customers or find emerging trends.

            Clerk.io’s API allows to integrate it with many third-party platforms, such as Salesforce, Hubspot, MailChimp, Magento, and more.

            Features

            • AI/Machine Learning
            • Customizable Branding
            • Behavioral Tracking and Targeting 
            • Content Analytics

            Pricing

            Pricing is based on usage, thus, how big your e-shop is. The basic package starts from €79.00 /mo.

            Customer service

            You can reach out to their customer support via email, chat, and phone. You can also access their online knowledge base, which covers various topics. 

            Pros

            • Easy integration
            • Personalization features
            • Customer service

            Cons 

            • Retailers can’t bypass search results
            • JavaScript library should support more events
            Prefixbox logo

            Prefixbox

            Another tool that offer offers e-commerce tools that help optimize an e-store’s site search efficacy is Prefixbox. It has a powerful search engine powered by AI, which helps improve conversions.

            Their Semantic Search feature leverages NLP & AI to provide an unmatched query recognition technology. Prefixbox understands query context and language stems for a highly accurate search result ranking system. You can also personalize which products are displayed on the top with their intuitive portal.

            Prefixbox offers easy integration capability. Their search solution can be easily integrated by adding a few JavaScript lines or through the API.

            Features

            • Faceted Search / Filtering
            • Full-Text Search
            • Fuzzy Search
            • Text Analysis

            Pricing

            Prefixbox offers customized plans, so no pricing is listed online. They do offer a free trial version. 

            Customer service

            Customer support is mainly available through the customer support section on their website. Their support team is open to feedback and ideas.

            Pros

            • Free trial version
            • Easy integration
            • Cloud, web-Based, and SaaS deployment
            • Mobile-optimized

            Cons

            • Absence of pricing plans

            Unbxd

            Another good alternative for Yext is Unbxd. They offer a product discovery solution that improves e-shop’s site search capabilities. It turbocharges your online shop’s site search, product recommendations, merchandising, analytics, and navigation ability. 

            Unbxd allows showcasing relevant and targeted products to your customers. The visitor interactions are tracked in real-time. Its cloud-based capability enables your website to offer semantic search, customized navigation, and 1:1 recommendations. 

            Unbxd has helped 1200+ medium to large-scale e-commerce businesses improve their conversions and sales volumes.

            Features

            • Full-Text Search
            • AB Testing
            • Real-Time Data & Analytics
            • Customization

            Pricing

            Unbxd offers custom plans based on the available features. You can opt for a demo to check out their service and get a quote. 

            Customer service

            Customer service can be contacted via email/help desk. Customer service reviews on Capterra and G2 are not optimal. 

            Pros

            • Improved user experience
            • Personalization

            Cons

            • Customer service
            • Ease of use

            SearchNode

            SearchNode is a fast-growing company from Lithuania. Their site search tool is best suited for medium-scale to enterprise-level online businesses looking to maximize revenue through optimized on-site search. 

            SearchNodes prides itself on addressing every client search individually rather than offering a standardized dashboard. The company does not believe in hardcoding. Their developers program their digital ecosystem to meet the individual needs of their clients’ businesses.

            They also meet language requirements, offer data-based improvements, optimize long-tail searches, and offer customized-ranking algorithms. This results in scalable enhancements in the search solution, and the user experiences keep improving. 

            Features

            • Relevance matching
            • Advanced analytics
            • AI-based search assistant
            • Smart merchandising

            Pricing

            Pricing is not listed on their website, as they offer customized feature-based plans with custom prices. 

            Customer service

            The customer support team is accessible via phone and email. 

            Pros

            • Easy integration
            • Powerful AI

            Cons

            • No standard pricing
            • Customer support
            Coveo logo

            Coveo

            Coveo offers an accessible platform that uses search intent to provide relevant results. This results in providing a personalized shopping experience for customers with a higher chance of conversions. 

            Coveo also uses user interactions, profiles, interests, and issues to provide online business owners with case-deflecting recommendations. It also offers data relevant to the digital customer journey, records potential customer interactions, measures the entire search ecosystem’s impact on the average order value, discovers market trends, and more. 

            Its API allows easy integration with popular platforms, including Salesforce, Sitecore, Adobe Experience Manager, ServiceNow, Zendesk, etc. Its capabilities include product recommendations based on purchasing behavior and search history.  

            Features

            • Full-Text Search
            • AI/Machine Learning
            • Augmented Analytics
            • Faceted Search or Filtering

            Pricing

            • Basic plan: $600/month
            • Pro plan: $1100/month

            Coveo uses a subscription-based model for pricing. They also offer a free trial. 

            Customer service

            You may contact their support team via their 24/7 live chat, phone, or email. Their support service is rated highly by customers. 

            Pros

            • Free trial
            • Easy integration
            • Personalization

            Cons

            • Expensive platform
            • Version upgrade takes time

            Algolia

            Algolia is a search API designed for businesses that want to offer quick and accurate digital experiences to their prospective customers. Their search algorithm is powered by AI, allowing users to find desired items faster. 

            Algolia’s API-first approach enables building fully-customized experiences for all types of devices over the backend or the frontend. 

            Algolia is a secure and reliable platform. It offers an entire search ecosystem, bringing delightful digital experiences over the different stages of the digital customer journey. 

            Features

            • E-discovery
            • Full-text search
            • Faceted search/filtering
            • E-commerce management

            Pricing

            • Standard Algolia Search Plan: $1/1000 requests
            • Algolia Search Premium Plan: $1.50/1000 requests
            • Algolia Recommend Plan: $0.60/1000 requests

            Request refresh every month. You can get add-ons for an extra charge.

            Customer service

            A customer support form is available on their website to contact their support team. 

            Pros

            • Trusted search service
            • Easy integration

            Cons

            • Hard to estimate monthly cost due to the pricing model 
            • Customization 
            • User interface needs improvement 
            Searchspring logo

            Searchspring

            Searchspring is an intelligent site search tool designed to assist e-commerce teams with their job. Their best assets are a user-friendly search solution, analytics, personalization, and merchandising tools. 

            The Searchspring platform provides administrators with valuable insights regarding users’ search behavior and website performance. You can also analyze product ranks and optimize them as per your requirements. 

            You are in complete control of product recommendations. You can also improve your marketing campaigns by recommending discounted or complimentary products. Merchandisers can also bulk upload products and highlight trending products from the catalog. 

            Features

            • Smart Site Search
            • Visual Merchandising
            • Product Discovery
            • Analytics & Reporting

            Pricing

            Searchspring has a pricing model based on the number of users. They don’t offer free trials or free versions of the service. Their pricing starts at $6000/year. 

            Customer service

            Customer service is available through the help desk, phone, live chat, and knowledgebase. Their support ratings on sites like G2 and Capterra are very high. 

            Pros

            • Great customer service
            • Easy integration
            • Powerful search algorithm

            Cons

            • An expensive alternate to other services
            • Less flexible pricing plans

            Swiftype

            Swiftype promises a robust site search capability for your e-commerce website. It is straightforward to use and doesn’t involve a learning curve. They offer a comprehensive set of tools and APIs to streamline the product discovery process, so the users get accurate answers each time. 

            Businesses that trust Swiftype include CBS, Shopify, Marketo, AOL, Samsung, AT&T, and BMW. 

            Features

            • AI/Machine Learning
            • Active Directory Integration
            • API
            • Analytics

            Pricing

            They offer a free trial and a free version of the tool. They have adopted a subscription-based model. However, pricing is unavailable as customized quotes are provided based on your needs. 

            Customer service

            Customer support is available through the help desk,  24/7 live chat, and phone. A useful FAQs section and knowledge base are also available.  

            Pros

            • Easy integration
            • User-friendly

            Cons

            • Pricing unspecified
            • Refined search is slow

            Conclusion

            We hope this article helped you get a comprehensive overview of top Yext’s competitors, whether you’re their customer considering a switch to another platform or looking for the best fit for your online business.

            Modern e-shops all around the world enjoy the benefits offered by site search solutions, and you shouldn’t be an exception. There are many accessible platforms that provide the entire search ecosystem. A good fit depends on the needs of your business, but we hope this article delivered useful information on Yext and its alternatives, so you can craft robust marketing strategies to serve your prospective customers with a quality search solution. 

            Frequently asked questions

            How does a site search work?

            A site search solution allows e-commerce websites the capability to return search results on their website against user queries relevant to entries in their database. 

            Does Yext cost money?

            Yes, it will cost money. You can request a demo on their site or contact the support team for a custom plan. 

            What are some alternatives to Yext?

            Luigi’s Box, Algolia, and Coveo, among other accessible platforms, are similar solutions to Yext’s search. 

            What is one of the best alternatives to Yext?

            Luigi’s Box is an award-winning site search solution. Integration is straightforward. You get tons of additional features that are user-friendly for your potential customers. It is also an affordable site search platform. 

            In an era of fierce competition in e-commerce, it is more important than ever to offer your customers a smooth, user-friendly shopping experience. Simply – if people can’t find what they are looking for easily on your e-commerce website, they won’t think twice about going elsewhere. Online businesses should provide a search that can guide the customers to exactly the product they need while keeping the user engagement high.

            While for a regular keyword-based search, this might be a pretty difficult thing to do, how about using faceted filtering in your store instead?

            This is a feature you really should be using in 2022, as relevant facets can help your customers find the products they’re looking for faster and easier than ever before. Your shoppers can quickly nab the items they want, boosting both their happiness or user engagement and your revenue. 

            In this blog post, we’ll discuss what a search facet is and how it can boost your search experience and user engagement. We’ll also give you tips on leveraging it in your e-commerce store so you can reach your business KPIs. Let’s get started!

            Searching for a green bag in an e-shop.
            Faceted filtering can be of great help when browsing through the huge amount of products.

            What is faceted filtering?

            Definition of faceting filtering

            Remember when we used a phone book to find the phone number of the company we needed to contact? Sometimes it felt like searching for a needle in the haystack. And well, looking for an item we want to buy using the regular website search can feel pretty similar – especially if the store has a vast product catalogue. Okay, most search engines do have simple in-built basic filters through which users can lower the number of search results, but those are still only working around broad categories – for example, store location or brand name.  And that doesn’t exactly offer a spectacular online shopping experience or help shoppers match their search intent with the ideal item. 

            The good news is that now, you can find plenty of far more sophisticated search tools to help your users find the information they want and eliminate or minimize bounce rates. Faceted filtering or faceted navigation is one of those tools.

            Faceted search allows you to refine and narrow down the number of search results by picking one, three, or several item criteria or facets. The search engine does this by using the metadata product attributes you have set (called search facet) and then matching them with the search terms and filters the user picked.

            A faceted search also allows users to specify multiple product characteristics simultaneously, unlike regular searches where you can only employ one filter at a time. 

            Difference between faceted search and filters

            Before we explain how faceted search works in detail, there’s one thing we need to set straight – a search facet and filter are not the same, though they have a very similar job.  

            Both filters and facets help users narrow down their searches, especially if there are a lot of results for what the user is searching for. The difference is that filters work more as general categories that help shoppers pick the product type they are interested in (like “Women’s clothes”). Facets, meanwhile, are used as criteria that shoppers can use to find an item with specific traits (like color or size). 

            So basically, filters are related to broad and general categories while facets describe an item’s details. Another difference is that while you can only pick one filter at a time, you can choose as many facets to narrow your search results as you need – and during one search too. All that makes faceted search far more convenient for regular shoppers – especially those who don’t want to browse through several pages with a wide variety of products.  

            Benefits of using filtering for product discovery

            After all, who has enough time and patience to check all 9000 pairs of shoes or 15000 types of smartphones? There’s actually a far bigger chance here that a tired and overwhelmed customer will simply give up on finding that pair of shoes they need for the wedding party and abandon their shopping cart. 

            But if the search facet inside your browser can gently guide them to exactly that pair of shoes that match all of the shopper’s requirements, your chances of convincing them to make the purchase are growing tremendously – and that’s one of the most significant benefits of using faceted filtering. 

            But not the only one:

            • Users can filter items based on specific qualities to eliminate irrelevant items from the listing. For example, if they are looking for a wool coat, there’s not much point in showing the results for cotton or polyester. 
            • Customers don’t need multiple searches to find items that match their desired characteristics – they can add as many facets to the search engine as they want.
            • Faceted search interface can help to showcase the variety of options available within your product catalog and encourage the customers to browse your offer
            • Facet filtering can also prevent overwhelming the customer as they can narrow the search results to the most relevant products and not have to look through hundreds of them.

            Overall results? Much higher customer satisfaction as they know the search engine will help them find what they want to buy without wasting their time – which directly translates into better conversion rates for you. This type of search can work especially well on mobile devices.

            Rather than force your users to change their search query multiple times through the not necessarily convenient screen keyboard, they can just tap on the filters and choose the ones that match their needs. And as 79% of smartphone users have made a purchase online using their mobile devices in the last six months, not taking advantage of this opportunity would be a big mistake.

            Use cases for faceted filters

            Now for a bit more practical example of how faceted search works.

            I recently looked on one major online marketplace for a sleeveless down jacket to take for a mountain trip. Obviously, there were thousands of results for the keywords. But here comes the faceting filtering search assistant: 

            • Do you want a completely new vest, or can it be a used one? Or maybe you would be okay with buying a new but slightly damaged type of product sold for half the price?
            • What size are you looking for?
            • Where should the vest be produced?
            • What color, shell material, and inside material do you want?
            • Would you like a short vest or a mid-length one?
            • Are you looking for a sport-type vest or something more elegant? 

            Feels like I was browsing the store with an experienced shop assistant rather than just a regular search engine, right? The marketplace might have thousands of items coming from hundreds of stores, but thanks to an intelligent faceting filtering engine, I could narrow down the results to a few stores with the kind of vest I was looking for. Exactly like when you describe an item you want to buy to a shopping assistant, and they guide you to the product that matches your description the most – and can even tell you that this one dress is currently discounted.    

            How to use faceted filters in your business

            The primary purpose of using faceted navigation in your store is to boost the online shopping experience of your customers by allowing them to locate the type of product they are interested in a matter of seconds. But if you want the faceted search to work as intended and delight your shoppers rather than upset them, then there are a few things you need to know before adding the filters to your search engine.

            How to integrate filters into your website

            For the facet filters to work, they need data – as much as possible (and relevant). So before you start creating and adding facets to your search engine, you first need to look at the products you are offering and think about what qualities your customers are most likely looking for when browsing your products. 

            Search analytics is a great way to do it. By tracking keywords and metrics, you can learn how users interact with your content and what facets could be added to suit their needs better. For example, when looking for a new smartphone, shoppers might find facets like screen size, camera, battery capacity, and so on helpful. But in categories such as clothes and shoes, they are far more likely to be interested in color, size, material, or whether the product is ethically made.

            The advanced search tools inside the faceted search engine can also tell you quite a lot about what your shoppers are looking for. Using search analytics, you find out how your customers use your search engine and then optimize the facets to enhance the search relevance and match the user intent even more.

            How to configure filters to match your branding

            What’s even better about the faceted search is that you can customize the facets to reflect your brand and the products you sell and even nudge your customers to look at your promoted items.

            As the user navigates your site and selects facets, they can see all the options your store offers. That way, facets can bring users’ attention to brands, styles, sizes, and other attributes they otherwise would have missed – and convince them to search for other products using the new knowledge. 

            A good example here is creating thematic filters matching your brand. In this section, you group products that match certain criteria or fit specific situations – “Holiday wear,” “Ethically made,” and so on. Those work equally well for people who know exactly what they want and for more passive browsers who are just starting and looking for a theme that resonates with them. By picking one of the thematic filters, shoppers can quickly find all items that match the chosen category – and for example, create their beauty travel set out of the items in the “Travel essentials” product category. 

            What should facet filtering contain?

            Once you have noted which facets would be the most useful for your customers and organized them into categories, it’s time to handle a few more technical things. Since Faceted filtering relies on the product attributes and filters you set up in your store to help your customers find what they need, you have to put more effort into creating and setting up the filters.

            First thing – what should you add to the filtering facet to make it work properly?

            • Name of the filter
            • Type of the filter
            • To what product category the filter belongs (so it would only show with relevant categories)
            • How will you show the filter options if you have a large number of them (all of them at once or maybe as scrolled menu)
            • Will there be a “reset” option where your users can unselect all values and start from the beginning or a back arrow to allow the customers to go back one level
            • Should there be displayed the number of products that will be available after each value 

            Another thing to think about is where exactly you will display the filtering search bar – at the top of the website or maybe the left side of the screen? The top of the website might be more convenient for some visitors, but here you need to make sure the menu doesn’t disappear even the mouse cursor moves. Meanwhile, the vertical sidebar gives you far more space for filters, and it’s also where many users are looking for search options, so it might be a more intuitive place for giving them facet options.

            Faceted search on muziker.com.

            How to pick a facet searching solution

            The facet filtering feature might sound like something your e-commerce brand and the customer might find handy, but aren’t they pretty daunting to set up? Especially if you have 5000 products or so? So maybe it would be better to stay by your default search engine? Or perhaps there is an app for adding faceted search to your store?

            Let’s look at the three main options you have here:

            1. Stay with the default filtering

            Looking at the amount of work you might have to do when optimizing your store for faceted filtering, you might decide it’s better to keep your regular simple filters. And if you don’t have hundreds of products in your store, you may not need the faceted filtering right now. 

            But the more products you sell, the more important it would be to give your shoppers a smooth way to do their search the way they want it through facet filters. Plus, despite the work involved, using faceted search is a great way to boost your sales as 39% of purchasers are influenced by a relevant search – and facets are all about relevance. 

            Compared to regular search engines, the faceted search can be tailored to match your brand and enable your shoppers to customize their searches to suit their needs. This is yet another place where you can increase sales since 48% of consumers spend more when their user experience is personalized.

            2. Ask for custom-made search engine filters

            The second option is to ask a development company to create the faceted filters for your brand and then integrate them with your store. As a benefit, you can ask the development company to tailor the filters, navigation, and other search features to your brand without having to do the technical work yourself. If you have thousands of products in your store or need particular features in your search engine, this option might be worth checking out. 

            However, you must be aware that a custom facet search engine will cost quite a bit, depending on the number of filters and other features you need to be added.

            3. Use a third-party solution provider

            Those who want to benefit from faceted search but do not want to pay a developer to set the filters would be best off using a third-party search engine app. While you still need to put some effort into organizing your product attributes into filters and categories, it’s far easier to do so with a dedicated product search engine as you already have all the tools and features inside the app; you just need to configure it to suit your needs. 

            What’s more, inside solutions like Luigi Box, you can find far more features than just optimizing your search engine for facets – integrations, product recommendations, store analytics, dynamic filtering, and more are ready to be used as well. Luigi Box is also powered by artificial intelligence that keeps getting smarter with time – the more it interacts with customers, the better product recommendations it can give.

            Before purchasing a paid plan, you can also test out the trial version of the search engine platform to ensure it works as you need. You get almost all the benefits of a custom search box at a fraction of the cost of working with a developer.   

            How to decide which facet search platform out of the many would be the best for you? Here are a few questions you can ask yourself to find out:

            • What are your primary business needs and goals for the new search engine?
            • What type of data do you need to search through? How large is your data set?
            • How intuitive is the user interface? How easy would it be for users to filter their searches by different facets using those apps? 
            • What is your budget? The pricing range of different facet search solutions can be pretty wide depending on what features they have inside, so you need to carefully compare the pricing to find the app that won’t break your budget.
            • What advanced features does each platform have (for example, advanced search, artificial intelligence, product recommendations, or natural language processing)
            • Does the faceted search interface work smoothly on mobile devices as well?
            • Customization options: Can the facet options be customized to meet the specific needs of your business?

            Once you’ve considered these factors, you should be able to narrow down your options and choose the best facet search solution for your business. 

            Conclusion

            Having a simple input field as a search option isn’t enough to provide your customers with an outstanding online shopping experience – especially as they rarely know exactly what they’re looking for. And showing them a wide variety of shoes or makeup products that more or less match their search query will likely only scare them off. 

            If you’re looking to improve the user experience in your shop, then faceted browsing is one of the best things you can use for the goal. Facets allow shoppers to customize their search and effectively narrow the number of products they have to choose from until they have found their ideal match.

            And the easier you make it to find the product the customer wants, the higher the chance they will click on the “Buy” button. So why not give your customers their 24/7 personal shopping assistant through faceted search? 

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              Frequently asked questions

              What is a facet filter?

              A facet filter is a search engine tool that allows the users to see only relevant filters for their search query and refine their search results by applying multiple detailed filters to their search.  That way, the search engine can match the user intent with the correct product much faster – and with far less clicking on their part.

              What is the difference between faceted search and filtering?

              Filters work as general categories you can choose while browsing the store: like “Accessories” or “Women’s clothes.” Faceted search, meanwhile, uses product attributes to help the customer find the best match – size, color, and sleeve length are all examples of facets. Faceted search also makes sure that only relevant filters will be shown with each search results – while the filters are the same regardless of what you searched for.     

              How to start using faceted filters?

              The fastest way is using a third-party facet search engine that will allow online businesses to quickly add the filters to your store and configure them to give your customers a smooth online shopping experience. But before that, you need to spend a bit of time learning what facets would be most beneficial for your customers – otherwise, they might not even be using those.  

              What is the best provider for faceted filters?

              You might want to try out Luigi Box as it’s one of the most popular e-commerce search engines for stores. Besides the faceted search feature, you can also find an autocomplete with a typo correction feature, product recommender box, comprehensive analytics, and a few more valuable tools that can help you further grow your e-commerce business, minimize bounce rates, and reach your business KPIs. All for continuous improvement! 

              Coveo is a popular provider of enterprise search, recommendations, and personalization solutions. The company offers a suite of products to help companies manage their information assets across multiple channels. Coveo has over 3,500 customers worldwide and is headquartered in Montreal, Canada.

              They provide clients with a comprehensive range of services, including Enterprise Search, Social Media Management, Analytics, Email Marketing, Content Marketing, Digital Asset Management, Customer Relationship Management (CRM), and Mobile Commerce.

              However, the search solutions market consists of many outstanding companies that might serve as a great alternative to Coveo, whether you’re just looking for a solution that fits your needs or an existing Coveo customer. This guide discusses the ten best Coveo alternatives to provide you with this comprehensive guide so you get acquainted with the variety of solutions this market offers.

              What is Coveo

              Coveo is a search-relevance platform that provides search solutions for customers in various industries such as e-commerce, complex websites, service-based companies, and workplace applications. This is done through Coveo’s multi-user, cloud-native platform, which brings enterprise content management, analytics, and personalization.

              What is Coveo used for?

              Since Coveo is a versatile application, different organizations use Coveo to fulfill different purposes. However, the primary use of Coveo is to improve customer satisfaction by integrating a search software that aids not only customers but also employees. Therefore, companies use Coveo in e-commerce, banking, engineering, high-traffic websites, etc.

              How does Coveo work?

              Most companies have many databases, websites, and storage. This means they all have to be connected in a centralized location for Coveo to search through them. This is where connectors come into play.

              There are two ways of centralizing content: pull or push content to a centralized place. To push content, you need a ‘crawler’ that crawls through your sources and extracts data regardless if the data is structured or unstructured.

              • Structured data is formatted so that it’s easy for the crawler to extract data and possibly convert it into excel files, CSV, and many other files, making it easy for humans to understand.
              • Unstructured data is formatted to make it hard to extract data. Data types include text files, audio, video, and social media embeds.

              After Coveo centralizes the content sources such as websites, knowledge bases, catalogs, databases, etc., it turns these data into a single index.

              Every search engine needs to have an index. The index can be as simple as the content’s title or as complicated as gathering every word, number, image, metadata, etc. Coveo automatically returns the user’s search using this index, rearranges the results, and filters it in the most appropriate order.

              Why do companies need advanced search?

              An integrated search box is one of the most critical components in making a website easy to use and navigate for members of any organization. You may have hundreds, thousands, or even millions of goods, but if they are challenging to find, users will not be able to locate what they want and make a purchase. Without advanced search, your customers will hate using your search engine since it’s not giving them the desired results. 

              Advanced search is not only for customers, it’s also for the employees working in said organization. It would help if you gave your employees an easy time searching through your organization’s knowledge base to increase customer service and employee happiness.

              This allows your staff to help individuals discover the information they need from any place, in any format, within their business – databases, document management systems, on paper, etc.

              When do you need to implement site search?

              A site search should be implemented if your website contains a lot of content and the users might need some help navigating the website to find relevant information. Organizations such as enterprise businesses or e-shops need an advanced search solution.

              What is the price for implementing Coveo or its competitors?

              Coveo has three pricing packages: Base, Pro, and Enterprise.

              • Base ($600/month) – The Base package is excellent for starting organizations. With the Base package alone, you get up to 100K queries, two connectors, AI, and an e-commerce extension. These features are all you need when you’re starting.
              • Pro ($1,320/month) – The Pro package is great if your organization needs more extensions. Since it includes the self-service and agent-assist extension. On top of that, you get an additional connector and access to Sandbox. This package is excellent if you transition from the Base package and realize that you need more resources.
              • Enterprise (Volume-based pricing) – The Enterprise package is tailored to enterprise-level companies needing an enterprise search solution. This package includes an upgraded query limit of 200k and deep learning for advanced search. 

              Coveo is priced at the higher end, which they compensate with many helpful features compared to its competitors.

              What are the benefits of implementing an onsite search solution?

              The most obvious benefit of implementing an onsite search engine is that you will increase conversion rates on your website because search generates an environment where the customers see information that is relevant specifically to them.

              However, implementing onsite search will benefit your business on various ends. Here are some of them:

              1. Increased customer satisfaction
              2. Increased positive reviews
              3. Improved search experience
              4. Save time and cost
              5. Keeping up with your competitors
              6. Increased productivity for employees
              Advanced site search will boost your online business.

              What are the key search features to look for?

              Full-text search

              Full-text search refers to a search engine’s capacity to produce results that include all or some of the words in the query. This results in end-users finding precisely what they’re looking for in a database with thousands, if not millions, of entries using a full-text search. This is due to the algorithm’s ability to match each word to the entries. As long as a component of the user’s query fits that result, the entry will be displayed.

              Front-end integration

              Front-end integration allows you to incorporate the search engine on the user-facing side of your website, mobile/web application, etc. This way, you don’t need an IT team to process the software implementation as it can be done without coding.

              Front-end integration can be done through a “middleware” or a custom-made service. A customized solution is best suited for large-scale businesses, offering significant control and flexibility. However, it makes more sense for small-to-mid scale businesses to find a service that includes self-service front-end integration. 

              Personalization & synonyms

              Personalization & synonyms refer to the user-defined rules and other matching tokens that allow words with similar meanings to appear in comparable, if not identical, results. For example, a user could type “lb” instead of “pounds,” but the search engine should know to provide the same results because these two terms indicate the same thing. This helps reduce searches without results and loss of customers due to a bad search experience.

              Other examples of this would include:

              • Spelling variants – adding dashes/hyphens, spaces, British English vs. American English, etc.
              • Abbreviations – “Dr. Jack” instead of “Doctor Jack,” “TL;DR” instead of “Too long; didn’t read.”
              • Local terms – terms that are only used locally to the user’s location
              • Professional terms vs. layman terms – terms that professional individuals use compared to easy-to-read language.

              Integrations

              Integrations refer to the tool/link that helps collect and connect logs, metrics, applications, infrastructure, cloud services, networks, and other workplace tools. In other words, it is a system that helps you connect everything to make processes run more efficiently, which allows you to scale your systems easily.

              Coveo has an excellent integration library with popular platforms such as Sitecore, ServiceNow, Salesforce, and Zendesk, which all have native UI connectors with Coveo. And these connectors are based on the pricing plan you’ve chosen.

              Best Coveo competitors

              Luigi’s Box

              Luigi’s Box was named the No. 1 E-commerce search software in Europe by G2 in the fall of 2021. It has also won additional accolades, including Best Analytics E-commerce Germany and Search Industry awards. They offer faceted search but also search analytics, product recommendations, or product listing.

              Features

              Search far beyond full-text

              For Luigi’s Box, the primary value in ranking the search results is not the full-text score but the match quality. That means Luigi’s Box also considers business metrics to maximize the purchase probability with optimal product ranking. They rank the results based on indicators like clicks, sales, seasonality, the number of products in stock, or even the margin.

              Personalized search

              Luigi’s Box also includes personalized search, meaning they examine users’ intent and preferences based on their clicks on goods, categories, brands, or filters. The user will get relevant experiences, leading to more interactions with content and greater relevancy of search results.

              Front-end integration

              Integrating the search tool is as easy as creating an account for Luigi’s Box. All you have to do is insert a script into your page’s header or use the tag manager. This makes getting started with Luigi’s Box extremely easy for beginners.

              Advanced language support

              Luigi’s Box boasts a high-level understanding of CEE languages, helping you reach your business goals with larger audiences. This is a fantastic feature because not all search engines will support CEE languages with attention to detail like Luigi’s Box.

              Pricing

              Another fantastic feature of Luigi’s Box is the ability to create a custom plan regardless of your website’s demands. You can get an estimated price by utilizing the plan calculator. The calculator considers your website’s average monthly views, services you want, and many more.

              Customer service

              Over 2000 e-commerce businesses rely on and use Luigi’s Box, and one of the reasons for this is because Luigi’s Box provides exceptional customer service and a free trial of their services. If you are interested in Luigi’s Box, you can quickly contact them through email, phone, or customer help form.

              Pros

              • Extremely easy to setup/integrate (perfect for non-developers)
              • Excellent customer support
              • Excellent CEE language support
              • Customizable pricing plans

              Cons

              • Trial only for Analytics
              • AI synonyms could be better

              SearchBlox

              SearchBlox is a company that builds intuitive and intelligent insight engines on open source technologies. SearchBlox has many different features and core values that are helpful for online businesses.

              Features

              Connectors

              Although the way teams communicate has changed, most insight engine pricing has not. They don’t charge an additional fee for connections. The price includes connections for over 150 data sources and over 40 document kinds, allowing you to link search to your team’s favorite tools.

              Embedded Search

              SearchBlox’s search offerings include additional integrations by default. Embedded search provides a better search experience where your users work to make finding what they’re looking for easier.

              Built-In Encryption 

              You can protect your data and reputation with built-in security at the user, index, and document levels. You may be sure that your information is safe during the search.

              Developer Features

              SearchBlox has comprehensive developer features, including REST-API, Data Ingestion, SearchAI Features, Custom Header – X-Correlation-ID, Content API, and excellent documentation.

              Pricing

              SearchBlox offers transparent pricing plans. You can choose from different packages and try them in a 30-day trial. 

              Customer service

              SearchBlox’s customer service is highly responsive and for all their tools. 

              Pros

              • Customer service
              • Excellent documentation (for developers)
              • No extra cost for additional connectors
              • Transparent on pricing plans

              Cons

              • Built from open-source projects (might be a red flag for some)

              Clerk.io

              Clerk.io automates personalization and relevance through the entire customer journey to drive sales across search, product suggestions, email, social media, and ads.

              Features

              Quick Results

              Clerk.io possesses sound AI capabilities, instantly learning from customers’ preferences and tendencies. With the combination of Clerk.io’s entire tech stack, you are bound to get instant results.

              Easy to Start 

              Every company is unique in terms of industry, size, etc. Therefore it also requires individual plans. Clerk.io have a customized onboarding experience based on what you need and how you operate. This is great for any business looking to get started but doesn’t exactly know how to. 

              Run Multiple Sites

              With Clerk.io, you can run multiple sites free of charge! It benefits anyone running numerous large-scale websites because it is straightforward to implement and start with!

              Design Personalization

              Clerk.io results can easily be customized to fit the theme of your website, which positively increases the digital experience and increases search conversion.

              Pricing

              Clerk.io offers a plan based on your business size, starting from €79.00/mo.

              Customer service

              Clerk.io is available to help with anything from onboarding to quick tips and strategic guidance regarding your website, or if it’s through 1-on-1 conversations, webinars, email, live chat, manuals, or our extensive help center.

              Pros

              • Pricing based on usage
              • Run multiple sites without extra charge
              • Extensive customer service

              Cons 

              • Price for the services
              • The interface might feel not very user-friendly

              AddSearch

              AddSearch is another AI-powered search service. It allows you to request a demo or even try their service for free. Through their AddSearch crawler or API, they provide comprehensive implementation help and a quick setup for any platform.

              Features

              Ranking Management

              The most important part of a website is its content. The more relevant, accurate, and valuable the information you provide to users, the better they can find what they are looking for on your site. 

              With AddSearch, you get to control the ranking of the search result pages for specific keywords. You can use the analytics tool to determine which keywords people are searching for and rank the pages accordingly.

              Comprehensive Monthly Reports

              AddSearch provides its customers comprehensive monthly reports, allowing for greater insight into all the different metrics of your website search.

              Analytics

              Search Analytics is a free tool that helps track and analyze the performance of your search engine. It provides comprehensive insights into how visitors use your site and help you manage content accordingly.

              Pricing

              Depending on your company’s demands, AddSearch has a variety of programs to choose from. The Essentials package includes 1,000 documents and 50,000 monthly searches for $29 per month. The Professional plan is $99 per month and includes up to 100,000 monthly search queries and 10,000 documents. Finally, the Premium package, which costs $499 per month and includes 25,000 documents and 500,000 monthly search queries, is the most expensive.

              If these plans don’t meet your needs, you may schedule a call to request an Enterprise-level plan, including custom documents and search query numbers. At this level, though, expect a high price tag.

              Customer service

              The Customer service at AddSearch is excellent. If you fill out their support form, they guarantee that they will contact you within one business day, and you can also message them via the AddSearch chatbot on their website. They also offer seminars and blogs with helpful site search strategies and insights if that’s not enough.

              Pros

              • Speedy customer service
              • Offers seminars and blogs to help you with search strategies
              • Built-in website creator/designer
              • Multiple advertising platforms

              Cons

              • Pricing is on the high-end
              • Crawler may be a bit exhausting

              Unbxd

              Unbxd is a product discovery platform powered by artificial intelligence, founded in 2011 and has powered 1300+ websites worldwide. And it all started from a nightmare experience for shoppers struggling to search for products on websites.

              Features

              Recommendations

              With Unbxd’s AI-powered recommendations algorithms, you can understand and respond to shoppers’ purchase tendencies in real-time. Personalized suggestion widgets can help your customers discover more things and raise their overall basket size by upselling and cross-selling products.

              Merchandising

              Use a straightforward user interface and a robust visual workbench to manage product promotions. This allows you to learn why and where your items rank, use ranking insights, and A/B test alternative techniques to find the best mix.

              With Unbxd’s AI-based automation, you can better engage shoppers with a tailored browsing experience for each customer group.

              Product Information Management

              With Unbxd, you can create a single, centralized source of truth based on multiple product data sources. This means you can enhance the overall quality of your product information by transforming and enriching the data. This leads to your customers getting the product information faster and compellingly, leading them to purchase.

              Secure, reliable, and fast

              Unbxd is SOC II compliant, has a <65ms response time, and is highly reliable, keeping a 99.999% uptime on its servers for the last few months. This means you won’t ever have to worry about your search tool going down.

              Pricing

              Unbxd has four pricing plans which are ($99, $399, $999, $1999, and custom amounts) per month. This is already quite expensive for the starter plan ($99). However, this is balanced out because Unbxd has unique features that any website would miss.

              Customer service

              Unbxd can easily be contacted through their customer query form. You can also schedule a demo or talk to a PIM expert.

              Pros

              • Excellent features
              • Excellent security, reliability, and speed
              • 10+ years experience in the industry

              Cons

              • High-end pricing
              • No publicly available review on customer service experiences

              SearchNode

              SearchNode is a site search solution designed for medium-to-large e-commerce businesses wishing to improve their search engine. They have a completely automated AI search engine that eliminates all manual procedures, allowing you to spend more time on other things.

              It’s a fast-growing Lithuanian IT firm. They offer a complete search engine that combines a robust search engine with solution developers, intelligent algorithms, and artificial intelligence.

              Features

              Relevant Matching 

              Even if a search term is available in many categories, provide just relevant search results. SearchNode executes advanced data processing by designing unique solutions, ensuring that client data is clean, consistent, and ready for relevant search.

              Custom Stemming with Support For Different Languages

              SearchNode achieves the maximum potential conversions and understands words written in any case and form. SearchNode’s talented developers continually develop and improve custom NLP algorithms.

              Automated Search Assistant

              SearchNode helps you prevent users from abandoning the site by offering proactive help during the search process. SearchNode keeps track of each user’s search history and makes intelligent product recommendations to increase conversions.

              Advanced Analytics

              SearchNode allows you to make data-driven, educated decisions while giving sophisticated analytics reports, consolidating and optimizing similar searches, and making data reading and analysis a breeze. 

              This allows you to recognize hot trends early and act quickly. Optimize marketing strategies, set fair prices, and get ready for the excitement surrounding trendy items.

              Pricing

              SearchNode does not provide any set plans, and its website does not list any costs. To determine your existing site search’s success, you can request a demo or obtain a free site search audit and analysis.

              Customer service

              SearchNode may be contacted by email, which can be found on their contact page. You can also phone their local business lines in Lithuania and the United States.

              Pros

              • Excellent advanced features

              Cons

              • No set plans – unclear cost

              Yext

              Yext is a cloud-based site search service that lets you use various brand management tools to assist your clients in discovering what they’re looking for. Thousands of well-known firms throughout the world rely on them. Samsung, Subway, Lego, Verizon, and Campbell’s are a few firms involved. They’ve also been a G2 award winner for the previous few years.

              Features

              AI search

              AI search is based on a knowledge graph, which centralizes your company’s most critical data so you can provide direct answers across all platforms where consumers or workers seek information, such as your brand website, customer care channels, and intranet. Multiple algorithms are used to power the AI search. When scanning your Knowledge Graph and drawing from unstructured information to answer inquiries with the most relevant snippets, AI search uses three algorithms (compared to one for a traditional keyword search)

              Natural Language Processing (NLP) Support

              Yext uses natural language processing (NLP) to decipher the meaning and context of search questions in the context in which they are asked. This is extremely useful for websites with lots of content and needs concrete and detailed query analysis.

              Listing Management

              Listing management is vital, especially for e-commerce websites. A great listing manager creates a pleasant experience for the customer, leading them to stay on the site and come back for more. Yext has a very competent listing management tool that allows you to do just that. 

              Pricing

              Yext pricing plans are invoiced yearly. Their Emerging Starter Package is $199 a year and costs $4 per week. The Essential Plus Package is $449 a year and costs $9 every week. The Complete Standard Package is $499 per year and costs $10 per week. Finally, they offer a Premium Advanced Package for $19 each week with a yearly fee of $999. These fees, however, are subject to vary, particularly if you choose to use any of Yext’s other services.

              Customer service

              Yext’s customer service can be contacted using their website’s contact sales page. You may also reach them via their social media profiles or by calling their local New York phone. They also provide a variety of publications, blogs, customer tales, webinars, events, and tips to assist you in resolving minor concerns.

              Pros

              • Tailored to e-commerce websites
              • Great for websites utilizing social media in their content strategy

              Cons

              • No monthly plans (only yearly plans)

              Algolia

              Algolia is a search API designed for developers that want to provide fast and accurate search results on mobile and desktop. Algolia utilizes AI to help your consumers quickly and simply locate the items or information they’re looking for.

              Features

              Natural Language

              Algolia’s multilingual engine supports alphabetic and symbol-based languages (Chinese, Japanese or Korean). This is no simple task, given all the little and significant distinctions across languages, such as using symbols from various alphabets, as in Japanese, or several versions of the same stem, as in German. As a result, your website can deal with the nuances of such languages.

              Typo Tolerance

              Typos happen all the time. This means a good search tool needs to tolerate typos accurately. Algolia does just that, leading the customers to relevant results regardless of their search.

              Admin Dashboard

              Dashboards are essential to gathering the necessary information at a moment’s notice. With Algolia, you get an excellent admin dashboard that shows you metrics such as search performance, usage reports, queries, and many more.

              Integrations

              Algolia also hosts an array of integrations such as .NET, Adobe, Adobe Commerce, Android, Angular, Bubble, etc. 

              Pricing

              Their Basic Algolia Search Plan costs $1 per 1000 monthly queries. Algolia Search Premium, an improved version, costs $1.50 per 1000 monthly queries. Finally, the Algolia Recommend Plan is available for $0.60 per 1000 recommended monthly requests. You may also choose from various add-ons, each with its price.

              Customer service

              Algolia’s customer care can be contacted by filling out their customer request form. They also provide free access to blogs, libraries, events, and a quick start guide. 

              Pros

              • Trusted and long-term search solution provider

              Cons

              • Pricing plans are based on traffic, making it hard to forecast pricing costs
              • Not fully customizable

              Swiftype

              Swiftype helps thousands of businesses to deliver millions of highly relevant queries to searchers every day. Swiftype is highly trusted by influential organizations such as CBS, Shopify, Aol, at&t, Samsung, okta, and BMW.

              Features

              Integration and Rollout 

              Swiftype makes adding search to your website a breeze. When you enter your website’s address, Swiftype will index it and develop a search engine for you in real-time. If you are a developer, you might find Swiftype’s API beneficial to get further control.

              Autocomplete

              Swiftype has an excellent autocomplete tool that provides real-time results as visitors type and directs visitors to the essential material, answers, or goods.

              Advanced Search Algorithm

              Swiftype is based on a complex search algorithm that returns relevant results even for the most complex queries. Therefore, when people can search naturally and not have to worry about getting the wrong results, thanks to Swiftype’s language modeling intelligence.

              Content Ingestion

              Swiftype collects material instantaneously, keeping your search results fresh with automated synchronization while offering an API platform’s versatility and the ease of an intelligent web crawler. Swiftype transforms unstructured input into highly structured data using bespoke schemas, meta-tagging, and extraction, assuring maximum relevance and rich result display.

              Pricing

              Swiftype provides three pricing packages ($79, $199, and custom pricing) per month. The Standard ($79) is perfect for anyone wanting to implement a search algorithm on their websites. However, with the Pro ($199) package, you are guaranteed rapid growth using PDF/document indexing tools and cross-domain search. Depending on your needs, you can also ask for a custom price with the Premium Package.

              Customer service

              Swiftype has one of the largest forums and clear documentation for anyone needing help. However, there doesn’t seem to be direct 1-on-1 communication with customer support. Everything is forum-based which means other people can see it as well.

              Pros

              • Highly trusted by influential companies 
              • 10+ years in experience

              Cons

              • There doesn’t seem to be 1-on-1 customer service, or if there is, it’s unclear where to find it.

              Lucidworks

              Lucid charts are focused on gathering information from search easier and have been doing so for 15+ years and now averaging 300K+ users daily.

              Features

              No Search Experience Required

              Your website users deserve relevant search results. Lucidworks’ Connected Search is focused on helping you with just that. Connected Search uses machine learning, which allows you to fine-tune results with a single button press.

              Quick Indexing Results

              With Lucidworks, you access blazing-fast indexing using Connected Search, ingests any public site or authorized document repository, crawling, indexing, and searching thousands of documents in minutes. Users are presented with your unique mix of site material and file kinds, ensuring that results are constantly current, complete, and, most importantly, relevant.

              Excellent Search Relevancy

              Lucidworks’ deep learning models can recognize customer intent and tendencies and deliver the most appropriate information to each unique user. Without guessing, coding, or money, guided processes allow anybody on your team to change and increase relevance.

              Pricing

              Lucidworks provides no set prices. Instead, it’s divided into three parts (Commerce, Customer Service, and The Workplace). If you want to try out Lucidworks, you must request a quote.

              Customer service

              Lucidworks has comprehensive help & support documentation for common problems you may face. If you don’t find your question answered, request a customer support ticket.

              Pros

              • No search experience is required making it a very good option for beginners

              Cons

              • No set prices (have to contact and request a quote)

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                Conclusion

                Having a solid site search solution will undoubtedly aid your company’s success. Nobody wants to spend hours hunting for a single service that might not even work. And users need to quickly and easily discover the things they’re looking for while also being able to look at other related results if the site has a good search function.

                Some search softwares are better for huge businesses, while others are better for small businesses. Some just give a single service, while others provide a suite of tools to aid your company’s growth. We hope this article gave you a helpful understanding of the market option and helped you on your journey to pick the best intelligent search solution for your business.

                Frequently asked questions (FAQs)

                How do site search solutions work?
                Site search (also known as on-site or internal search) tools allow users to receive results from a website by typing queries into a search box. There are several techniques to site search, but they all aim to provide website information depending on a user’s search bar input. However, the general process is usually -> (indexing, processing, and returning results to the user).


                In what pricing range is Coveo?
                Coveo is priced higher, starting from $600 per month compared to other services.


                What are alternatives to Coveo?

                Suitable alternatives to Coveo depend on your needs. There are many services worth checking, like Luigi’s Box, Swiftype, Algolia, or Clerk.io.


                What is the best alternative to Coveo?

                There are plenty of alternatives. If you are interested in a comparison between Luigi’s Box and Coveo, check the G2 Luigi’s Box vs. Coveo comparison table.

                What is the first thing you do when on an e-commerce page? We bet it’s using the search box. Whether you are looking for a specific item or are just browsing the store, an effective search feature is the best friend of all shoppers.

                However, getting a search feature for their online store isn’t that easy for e-commerce retailers. It might seem like a search feature is one of the most basic store features. But actually, it’s quite a complex technology nowadays, with many sophisticated features that can set your store apart from your competitors.

                What is the best way to find the right search tool for your store so you can enhance customer experience? Find out in this guide.

                What is an e-commerce site search?

                E-commerce site search is a search engine that you can integrate into your store. In its simplest form, it helps users find the exact products they’re looking for by matching the keywords with products available on your website. That way, the search engine can understand what the customer is looking for and show them where they can find relevant products. It’s basically like your own online shop assistant that can work 24/7, handle hundreds or thousands of customers simultaneously, and make sure that each one finds the exact product they want. 

                Did you know that search users are actually much more likely to convert? In fact, on average, they are 7-10 times more likely to convert than regular webpage visitors! So by making it easier to find what they need, you can visibly improve their happiness – and also your revenue. And if you don’t, you will have to accept high bounce rates, abandoned customer searches, and shopping carts left in the dark.  

                Search users are 70% more likely to convert.

                What types of questions might people type into the search box? 

                The most important job of your search engine, though is to understand what the customer is looking for and how it can help them find the right product. And customers might show that they are looking for relevant products in a few different ways.

                According to Baymard Institute research, online shoppers, like retail consumers, fall into four categories when searching for products on e-commerce sites:

                Exact search shoppers

                Those are people who come knowing exactly what product they are looking for and even know the name of the product they need, so their search query is very specific. They use product attributes and relevant queries. So, for example, they might come to your store to ask about a particular laptop model charger or brand name foundation cream. For them, purchasing decision is rather done, so they use relevant keywords within exact matches in their search process. 

                Example: Customer is typing “Canon PGI 570 ink multipack” in the search box.  

                Product type search

                Here the user knows what type of a product they are looking for, but they don’t know or didn’t decide yet on what model or brand they want to buy, so they are using general terms. So, for example, when a customer looks for a new camera model but doesn’t yet know which model would be the best for them, they can just type into the search box “Camera.”

                Example: Customer is typing “Multivitamin supplement” in the search box.  

                Problem-based search

                Here, the customer doesn’t actually know what type of product they are looking for at the moment. But they know they need something to help them deal with a specific issue. In a regular retail shop, this customer asks questions like “I’m looking for something for acne” or “I need something to get rid of a wine stain.” With the search box, they usually just type the name of their issue. Here, the purchasing decision may not be made yet, but if you show the internal site search results next to product reviews, cart buttons, or other popular searches and relevant keywords, you may bring your potential customer closer to conversion (and one of your business goals same time).

                Example: Customer is typing “Pest repellant” in the search box (waiting for product recommendations). 

                Non-product search

                There’s also a fourth category of search questions for online stores, which is focused more on the customer looking for information rather than a product. For example, they might want to first check what the available payment or shipping options in the store are (e.g. if they can pay with their credit card) and then decide whether to buy a given product or not. 

                Example: Customer is typing “Returns and exchanges” in the search box.  

                Shopper-friendly search engines make it easy to browse the website for any of these types of information, whether the visitors have a clear idea of what they want or need more information before making a purchase (e.g. reviewing customer reviews or checking offers in a brick-and-mortar store).

                However, a modern e-commerce site search engine can – and should – do far more than that.

                What else do customers want from an e-commerce search engine?

                According to recent Forrester research, 43% of website visitors go straight to the search bar when they first visit a site. Your goal is to make your products or services easy to find through the search, a breeze to select, and simple to buy. 

                But basic e-commerce search function that can return good results only when the customer is super-specific with their query is now more likely to turn the online customers away rather than convince them to make a purchase. So how can you make them stay? How to lead to high buying intent? What is the recipe for a perfect e-commerce search UX? 

                Better and more precise results with the help of NLP

                Through recognizing and understanding the context of a text, natural language processing allows for accurate search engine results even when a user does not know how to precisely describe what they are looking for. Rather than only focusing on the keywords used by the customer and matching items based on that, search engines powered with natural language focus on the context of their entire message of a given search term. Once they understand the user intent, they can show the customer the way to the exact product they’re looking for or give them tailored product recommendations – all to enhance user experience and better search functionality.

                For example, this means that an NLP-powered search engine is much better at understanding synonyms. A visitor typing a red jumper in will also see sweaters and pullovers in the same search results because the smart search engine understands that these words are synonyms. On the other hand, a regular search engine would require three separate customer searches, one for each keyword. 

                Personalization

                Personalized recommendations are one of the things modern customers are expecting to see when browsing an online store – 91% of consumers say they are more likely to shop with brands that include relevant offers and recommendations.   

                Personalization can also tremendously improve conversion rates, click-through rates, and customer loyalty as well – 56% of customers are more likely to return to a site that recommends personalized products via search functionality. If you add a personalization factor to your e-commerce search engine, you may see that it moved the needle for your search analytics.

                Forgiving typos and errors

                Every one of us probably misspelled a product name or accidentally made a typo when searching for something. It happens even more frequently on mobile phones since the phone keyboard isn’t the most convenient way to type long product names. Also, autocorrect can (ironically) sometimes screw up the search query as well. A typical search engine then shows a “No results” page in response. In that case, the visitor may not notice the typo and simply assume you don’t have such a product in your store. It would be a shame to lose customers for such a mistake! 

                If you want users to find relevant results no matter how they typed the product name or issue, then you should look for search terms and tools that can notice typos and still display the results the customer expected.

                Mobile search

                By 2025, almost 75% of Internet users will use only their mobile devices to access the Internet. And in the last 6 months, 79% of smartphone users have made a purchase online using their mobile devices.

                That means that regardless of what you sell, optimizing your e-commerce website for mobile users is essential. A lagging, confusing, or frustrating to use mobile website can quickly put even happy customers off and away from your store – especially the youngest group that basically grew up with their smartphones. 

                To make your website and search box easier to use for them, you need to examine all the small things that could negatively affect your mobile site: your site load time on a mobile device, the responsiveness of the search bar, how advanced discovery capabilities are, and whether your site’s text is easy to read. Also, make sure the site search tool you want to use is mobile-friendly.

                The trend towards mobile is clear.

                How to pick an e-commerce site search?

                So you can see, picking the first site search just to have it crossed out of the features list isn’t the best idea. However, just thinking about researching, comparing, and testing several different site search apps can be a bit of a headache. You can do it a bit easier though if you answer a few questions before getting into research of your search provider: 

                • What top needs or challenges should the new e-commerce site search solution address?
                • How do you think the interface should work? 
                • What features could help you drive more sales and conversions on your site with popular queries?
                • What search features would your customers like to have?
                • How should it behave for long-tail keywords in real-time?

                When you know your top priorities, you can focus on finding search engine features that will make using your search engine a breeze and boost your customers’ engagement. Doing your homework first (and checking product reviews, if any) will also help you prepare questions to ask the vendors, so you can learn which tool is the closest to matching your needs. 

                As much as it might seem like this will take some time, with so many different search tools and features, being prepared ahead of time will save you time and help you pick the best app for your e-commerce store.

                The most valuable features to look for in an e-commerce search engine

                And while we are on the topic of e-commerce site search tools features, which ones should you especially pay attention to?

                Autocomplete

                Autocomplete is one of the most basic features that shoppers expect a search engine to have. After all, doesn’t it save a ton of time? Just put a few letters in the search box, and the autocomplete feature can suggest keywords, products, and relevant product categories that match exactly what the customer wants to find. 

                It’s especially important to use that feature on mobile search browsers, as typing a long product name with a small keyboard is not so convenient. But an autocomplete also has another advantage – it can help reduce the number of “zero results” pages your customers land on in two ways. One is matching their query with a correct product or category, and the second is… 

                Typo-tolerance

                …helping them find the right product even if they make a typo in the name.

                Google processes over 8.5 billion searches per day – and on average, one out of 10 search queries is misspelled. Just think about how many typos your online store users might make every day! Especially that if we are in a hurry, we don’t always focus on the spelling – and tiny mobile keyboard and autocorrect don’t exactly help here.   

                If your site search engine can’t understand the typos, then you risk driving your customer away by making them think you don’t have this item in your store. So looking for a search tool that can recognize the typos and recommend another search (or, even better, show results for the correctly spelled keyword) is a must. This way, you can make your popular products even more popular for those who didn’t quite use exact matches in the search function.

                Synonym recognition

                Another important aspect is recognizing synonyms. Customers might refer to products, product categories, and features of a product in several ways – just think about the “red jumper” example. But they might also look for a laptop but type “notebook.” A typical keyword-based search engine will just give them the results for “jumper” or “notebook” – or give no results at all, even if you do actually sell the product they want to buy. 

                Search engines that understand synonyms and can quickly match a customer’s word to a product have a much greater chance of helping potential customers find exactly what they want. This means a better user experience for them and more sales for you.

                Personalization features

                Personalizing the result pages of your webshop based on customer behavior can decrease site abandonment, increase engagement and conversion rates, and improve the user experience. A search engine app with personalization capabilities can take care of all of these things. 

                Personalized search gathers data about website visitors and then shows the search results and recommendations that are tailored to meet their needs. So, for example, you can show them products they viewed (but didn’t buy), similar products to those they are looking are, or even turn their attention towards a special sale for the products they searched for (so referring to their previous search) or purchased recently.

                You could also show them products that other people who searched for the game thing purchased together. By doing this, you may encourage them to make additional purchases because they may find an item they didn’t know existed – or forgot to add to the cart. It’s surely useful to be reminded that you should buy batteries for the new flashlight you just added to the cart, right?

                Artificial Intelligence

                Artificial intelligence isn’t just a fancy new toy for enterprises – it can benefit businesses of all sizes and types and level the playing field for all e-commerce companies.

                And looking at the increasing use of artificial intelligence in e-commerce, it’s clear that there are plenty of benefits to be gained. From increasing the productivity of your team, to giving you tons of valuable data and your customers a perfect shopping experience. 

                What makes it so powerful, though? The ability to gather and analyze a vast amount of data to find patterns and then use it for the benefit of your business. Learning what the customer likes to show them tailored recommendations? Understanding new words and phrases and matching them with a product? 

                That’s a piece of cake for the Artificial intelligence search engine as it can do that and far more. 

                For example, the AI algorithm that is a part of the Luigi Box search tool can prioritize the items that the user is most likely looking for and put them at the top of the search results. Are visitors interested in notebooks that include an antivirus package if they type “Antivirus” in the search box? Most likely not – but regular search engines regularly show such results as “related.” AI engines with natural language processing meanwhile will try to pinpoint what exactly the visitor is looking for – and show the best matches (antivirus software) on top. 

                Modern e-commerce search engines provide advanced features that massively increase revenue.

                What are the biggest benefits of using site search for your online store?

                Boosted user experience

                That might be surprising for you, but how your search bar works can have a massive impact on whether the website visitors buy from you – or turn away. If the search engine gets confused the moment a visitor mistypes a product name, keeps showing them popular products that look like a random selection, without any online reviews, and overall seems more like a nuisance than a help, visitors won’t think twice about leaving the page. 

                In fact, 88% of online consumers are less likely to return to a site after a bad experience!

                But make their shopping experience more enjoyable, and you will quickly see the results – both when it comes to the visitor’s happiness and loyalty and your revenue as well.

                 Increased sales

                Did you know that approximately 40%-80% of all e-commerce site revenue is generated by on-site searchers? Those who use search show that they plan to buy a given item – if they can find it quickly.   

                That means that the easier you make it to use your search engine and find the products your customers want, the better your chance they will buy the product from you.

                According to CXL research, just by optimizing your search engine, you might see even a 43% increase in conversion rates.

                Plenty of analytics data for you to improve your store

                A site search can produce a large amount of data that your marketing and sales teams can use later. For example, how many people used the search engine? What products are they most interested in? How many “no results” pages do the customers get? All this and far more you can find out just by browsing the analytic reports inside the search process tool. 

                For instance, Luigi’s Box provides a dashboard with all the metrics that will matter for your store, which helps you quickly analyze any “not found” result or most frequently searched terms.

                You can even learn the most common typos or mistakes your search bar users make – and use the knowledge to improve further how your search engine works. 

                Luigi's Box Analytics Dashboard
                Good site search comes with independent analytics that allows you to measure its performance.

                Best e-commerce site search solutions

                Choosing an e-commerce site search solution can be challenging because there are so many providers, terminology, and features to consider. Just where should you look? We picked a few tools available on the G2 page to give you an idea of what are your options – and what features you can find in them. 

                Luigi’s Box

                The Luigi’s Box e-commerce toolset aims to provide your visitors with the best shopping experience possible. The AI-powered search box will guide your store visitors to find exactly the product they need, while the analytic dashboards will give you all the relevant information about the performance of search & navigation elements of your site. So what features can you find inside it?

                Features:

                • AI-powered search engine
                • Business metrics ranking
                • Typo tolerance and correction
                • Synonyms detection
                • Voice search
                • Personalized recommendations of similar products in the cart

                Algolia

                Algolia is an e-commerce search and discovery platform for online retailers of all sizes. The app helps to deliver fast and personalized e-commerce experiences across devices, both web, and mobile. Plus, it comes with a set of tools designed for Shopify users to help optimize and analyze the store.

                Features: 

                • Typo-tolerance
                • Geo-search
                • Shopify integration
                • Visual drag and drop interface
                • Query Suggestions 

                Elasticsearch

                Elastisearch is another incredibly popular relevant search platform that works both for product search and documents and information as well. Maintenance-free crawlers keep relevant content up to date, while robust analytics give you full control over search results.

                Features: 

                • Full customization
                • Web crawler
                • Built-in analytics
                • Faceted search
                • Autocomplete

                Conclusion

                A fast and smooth search bar that “reads the mind” of the visitor is essential to the success of any e-commerce business. Put simply, if your potential customers can’t find a product on your website, they’ll assume you don’t sell it. And if it takes them far too much time and energy to use your search box, they will quickly go to another website.

                So spending time picking an instant search box tool that will help your customers find what they want and how they want it is now a must if you’re going to grow your online businesses. But once you do find your ideal and powerful search tool, it will quickly become an indispensable part of your store – and one that is adored by your customers as well, causing better customer retention.

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                  Frequently asked questions (FAQs)

                  Why do you need a checklist for an e-commerce site search setup? 

                  Simply because a search engine is the core of an e-commerce website. You need to make sure it’s set up correctly to ensure a good customer experience. With a few key elements in place, you can make sure your site search is providing all options required for a good customer experience. Adding features such as search engine solutions, product suggestions, title tags, extensive product descriptions, or even making a search bar visible for everyone can help your e-commerce business grow. 

                  Why should companies invest in better search options for their e-commerce?

                  To begin with, it’s safe to say that relevant search is one of the most important functions of an e-commerce website. After all, how can customers find what they’re looking for if they can’t search for it? 

                  A well-designed e-commerce site search can make a big difference in customer satisfaction and conversions. While many companies focus on the design and user experience of their e-commerce website, site search is often overlooked. And the truth is, a poor site search experience can quickly undo all of your hard work in designing a great e-commerce website. 

                  Solid site search can help you improve conversions, reduce shopping cart abandonment, and increase customer satisfaction. Also, if you’re after increasing the average order value, product findability is key. You may even think about combining it with other options enhancing online search, such as voice searches, discovery experience, and product reviews plugin – all for reaching your business KPIs and delivering a seamless experience.

                  What are common mistakes when designing e-commerce site search?

                  There are a few common mistakes that companies make when designing their e-commerce site search. These include, for example, not giving customers enough options to refine their searches. This may lead to customers not finding what they’re looking for or having to sift through too many results to find the right product even though they put a fairly correct search request.

                  Another common mistake is not indexing all of the site’s content. This causes customers to fail in finding certain products or not being able to find information about a product they’re interested in. 

                  Many companies also don’t design the search experience with mobile users in mind, and this can result in a poor user experience for customers trying to search on their mobile devices. 

                  E-commerce is one of the most dynamic industries ever. According to Shopify, global e-commerce sales will total $5.5 trillion worldwide in 2022. In such a challenging environment, there are many boxes to tick if you want to succeed and outrun your competitors. Many of them are related to your offer and prices. And that’s what we want to talk about today. Dynamic pricing is an automated strategy that helps e-commerce business owners maximize profits and increase sales. How is that possible? And how does dynamic pricing work? Let’s have a look.

                  It is obvious that price is one of the major decisive factors both in retail and e-commerce. Online trade encouraged people to browse different offers to find the best (cheapest) one. This doesn’t mean, though, that only a store with the lowest prices can thrive in this sector. Other elements, like additional services (e.g., express delivery), reputation, and customer experience, also matter. However, it is beyond doubt that you need to offer attractive prices if you want to grow your business and increase sales.

                  Today, static pricing techniques like, for example, cost-plus pricing are no longer sufficient. Plus, the price levels are no longer constant. With thousands of stores and millions of products, it can change by the hour. This means that you need an intelligent way of setting and optimizing prices in your online business. And dynamic pricing solution is by far the best way to get there. What do you need to know about this solution?

                  What is dynamic pricing?

                  It’s a pricing strategy that uses intelligent algorithms and automation to set and maintain optimal prices. Dynamic pricing algorithms continually track prices on the market and, based on predefined rules (set by the user), adjust your store’s prices to remain competitive. Today, online stores use dynamic pricing software to fully utilize their margin potential – maximize profits and improve the positioning of their offer.

                  To show you how dynamic price works, let’s use a quick example. Take a look at these listings:

                  DEALAVO.COM

                  In the initial situation, our hypothetical store had the most expensive offer and landed in the fifth position – not the best place to be. If you look at other prices, you’ll see that the actual difference between our current offer and the cheapest one is just 2.01 EUR. Concerning a product worth 500 EUR, that’s nothing. But such a seemingly insignificant change can result in moving from the fifth position to the first one. And, of course, the first position gives you much better visibility, so you will likely close more deals, even though you’ll make slightly less on each TV sold.

                  Thanks to dynamic pricing algorithms, such changes can happen automatically. You don’t have to track price fluctuations at your competitors’ stores; the algorithm does that for you. As a result, you can make significantly more money because your offer is always at the top.

                  Now, let’s say two words about these predefined rules. The dynamic pricing algorithm will never apply changes that are detrimental to your profit. You can set a minimal profit margin to make so that the price doesn’t go too low. Moreover, you can add more such rules, e.g., focusing on a specific sales channel. If you want to keep good visibility in Google Shopping, you can decide for your offer to stay in the top 3 cheapest offers in a particular product category in this channel. 

                  But dynamic pricing isn’t limited just to e-commerce. You can see real-life examples of this strategy in several market sectors.

                  Examples od dynamic pricing

                  Airlines and hotel industry

                  Everyone who has ever tried to book a flight knows that there can be substantial ticket price differences for the same flight, and they can change several times a day! How is that possible? Because of the dynamic pricing algorithms. They track consumer demand for specific flights. The more people are interested in purchasing a ticket, the higher the price. It works the same in the accommodation sector. Visit the same offer on Airbnb or Booking.com twice, and most likely, the second offer will be higher than the first one.  

                  Rideshare services

                  In 2019, Forbes published an article with a suggestive title: Uber Charges More If They Think You’re Willing To Pay More. It analyzes the dynamic pricing model used by this carrier. Uber uses a model that exploits multiple price points. As a result, they can easily manipulate the price for the transportation based on several factors, i.a., the customer’s location, time of day, traffic patterns, and even their user history with Uber.

                  Uber dynamic pricing model
                  FORBES.COM

                  Ads

                  You can also display dynamic prices in ads that you run online. Google Ads has this feature that enables users to show three different prices based on current circumstances:

                  • Default price
                  • Sale price
                  • Regular price

                  Which price you show and how often is only up to you. As Google informs us on their website, users “can use code to determine how to display prices, depending on whether an item has a sale price and whether the sale price differs from the regular price.”

                  E-commerce

                  That’s the natural environment for dynamic product prices. Online stores use dynamic pricing methods to offer the best deals on:

                  • Their websites
                  • Marketplaces
                  • Price comparison engines

                  Types of dynamic pricing

                  As we mentioned earlier, dynamic pricing can work differently depending on your goals and the rules you set. These predefined rules can be as follows:

                  • Top 3 offers on the particular platform
                  • The price difference between two competitors
                  • Below/above selected numerical attributes (e.g., the price should include a minimum margin of 5%).
                  • Below/above-selected competitors
                  • Increase/decrease by a specific amount/percentage 
                  • By the product cost
                  • Based on competitor market position
                  • Low inventory (handy with end-of-line products and clearance sales)

                  With that in mind, we can single out four different dynamic pricing types.

                  Segmented pricing

                  In this model, you display different prices for different market segments. This model is frequently referred to as price discrimination. In this model, the same product can be displayed at several different prices, based on who’s looking for it.

                  Time-based pricing

                  That’s what transportation companies do – when the demand for a given product changes throughout the day, it can be lower or higher depending on how many people are interested in it at this particular moment.

                  Peak pricing

                  This model is very similar to time-based pricing, only here, we don’t concentrate on the time of day but on the time of year. So the same hotel room will cost you more during Christmas or holiday season and less in early spring or fall. 

                  Penetration pricing

                  Here, the price depends mainly on the company’s market position. At first, when you don’t have many customers, you start with super-low prices to get more traffic and interest. Then, as your position matures and people start to recognize you, the price goes up. Read more about penetration pricing.

                  What are the benefits of dynamic pricing in e-commerce?

                  This strategy comes with several vital benefits, and companies that use it daily confirm that it contributes to their growth and visibility. But let’s be more specific.

                  Dynamic pricing provides multiple benefits for online retailers.

                  Better visibility

                  For starters, dynamic pricing gives you much better visibility in all the sales channels. Because your prices are profitable and attractive from the customer’s perspective. You end up high in every search, especially when a given person filters listings from the cheapest to the most expensive. 

                  Higher profit

                  Sales-wise, dynamic pricing is all about making more money. It’s a common misconception that these algorithms only lower prices. If your offer is already the lowest one or if you’re the only store offering a specific product, the algorithm can increase the price for you (provided such a change doesn’t affect your position adversely). As a result, companies using dynamic pricing make substantially more money than their competitors who don’t use this service.

                  Time savings

                  As we mentioned earlier, staying on top of things as an e-commerce retailer is extremely difficult. Prices and offers change dynamically, and if you wanted to track these changes manually, you wouldn’t have time for anything else. With dynamic pricing software, you don’t have to monitor your competitors every day – the algorithm does that for you and responds immediately to changes that could affect your position or sales.

                  How to use dynamic pricing in e-commerce

                  It all starts with finding a provider with such a service in their offer. Designing a dynamic pricing algorithm from scratch would have been an extremely costly and time-consuming endeavor. Even the most prominent companies opt for ready-made solutions because the best dynamic pricing platforms are fueled by artificial intelligence to maximize their efficiency. 

                  How it works

                  First, you have to determine the products for which you want to use dynamic pricing. Once you have such a list, you can define rules for these products (there can be different rules depending on the product category, sales channel, and even location). Next, the dynamic pricing platform imports data from the market and your ERP system or e-commerce platform to propose optimal prices for your store. In most instances, the user can decide to automate price changes or approve them manually every single time. The rest happens automatically. 

                  What is needed for integration

                  Usually, the dynamic pricing platforms use the integration through API, so you can integrate them with your store seamlessly regardless of the ERP system or the e-commerce platform. Sometimes, e.g., with WooCommerce, it is possible to use a direct integration, which streamlines the process. The second element needed is a list of products (in the form of EAN codes).

                  How to choose a provider

                  There are several platforms out there that provide a dynamic pricing engine. Compare offers, prices, and the scope of the service. Not every provider offers international service, so if you operate in more than one market, your choice is somewhat limited. Select the offer that will allow you to achieve your business goals. In general, dynamic pricing is scalable, but you should ask about potential obstacles and limitations before signing the dotted line. Our partner, Dealavo, offers dynamic pricing and price monitoring tools in more than 32 countries. 

                  How to craft a dynamic pricing strategy

                  There is no one-fits-all strategy. It all depends on many factors, such as:

                  • Your niche/market sector
                  • Your competitors
                  • Products that you offer
                  • Channels that you exploit
                  • Your business and marketing goals

                  In essence, dynamic pricing is an automated tool. It doesn’t need a comprehensive strategy to do its job. All you need is a list of requirements and rules that you want to stick to.

                  Conclusion

                  If you run an e-commerce company, we encourage you to give dynamic pricing a shot. Today, this strategy is a good help in the never-ending battle for the customer. Companies that use dynamic pricing can sell more products, earn more money, and save time on price tracking. These benefits are invaluable for every online retailer!

                  If you want to know more, visit Dealavo’s website and see their offer for dynamic pricing.

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                    Frequently asked questions (FAQs)

                    What is dynamic pricing?

                    It’s a pricing strategy that uses intelligent algorithms and automation to set and maintain optimal prices in an online store, mainly to ensure a high profit and good visibility of a particular offer in selected sales channels (marketplaces, price comparison engines, and online stores).

                    What is an example of dynamic pricing?

                    A good example showing how dynamic pricing strategy works is the airline sector. The airline industry adjusts its prices based on several factors (e.g., seat availability, time to departure, previous searches, etc.). As a result, the same plane ticket can have many different prices.

                    Why is dynamic pricing important?

                    The answer is threefold. First off, dynamic pricing helps you maintain good visibility in all the major sales channels. For example, thanks to predefined rules, you can decide to be in the top 3 best offers on Amazon or Google Shopping, thus ensuring good visibility of your listing. Secondly, because dynamic pricing algorithms always try to set the most profitable price, they help you increase your profit margin. As a result, you make more money on the products you sell. And thirdly, these algorithms monitor competitive offers for you and respond to price changes. You don’t have to do that manually, and you can save time. 

                    How can I implement dynamic pricing?

                    In most instances, you can’t do that on your own. You need a provider or a platform that offers a dynamic pricing tool. Many dynamic pricing providers enable seamless integration with your e-commerce platform. One of them is our partner, Dealavo