E-commerce Personalization


Imagine having a shopping experience tailored just for you – where every product recommendation is unique to your preferences and interests.

Explore Luigi's Box personalization possibilities created to delight your customers and make them feel understood and valued.

Personalizing search results

Meet customers' expectations with personalized search results

Improve customer experience with personalized search results. Our search engine can customize results based on customers’ previous interactions, search history, and purchase decisions. As a result, personalized search results are more accurate and bring customers to their desired products faster and more conveniently.

Košík.cz - Case Study

Search conversions increased by 10.5%

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Average sales increase


Average cart conversion rate increase


E-shops that take care of their search see revenue increase

Personalized Search

Personalize search results from the first interaction

Provide personalized search results thanks to technology that can predict customers’ intent and preferences based on their previous clicks.

This magic works from the first customer’s interaction with the search bar and products. The more interactions they make, the better the personalization and search results relevance.

Personalized Recommendations

Upsell and cross-sell with relevant product suggestions

Earn more with our advanced upsell and cross-sell recommender features that provide product suggestions tailored to each customer.

Encourage your customers to buy premium alternatives or complementary products to those purchased in the past or already in their cart.

Personalized User Experience

Build loyalty with a better shopping experience

Show customers their favorite products or brands first and improve customer retention, brand loyalty, and the overall experience.

With the ability of our AI tools to gather data on previous interactions, you can predict their intent and preferences and personalize each search and recommendation.

Personalized Rules

Stay in control

Promote products or brands that perform best for you with merchandising features like product banners, pin-to-position, boosting, or product listing.

Luigi’s Box uses AI to show the most tailor-made results, but still, you can manually adjust them according to your needs and preferences to get more conversions.


How does it work?

Let’s get a closer look at how our personalization tool works.

Previous behavior and preferences

Customers often visit your e-shop several times before making a purchase.

Therefore, our tools’ personalization takes into consideration their previous behavior and the products they have searched for and interacted with.

There are two personalization types:

  • First interaction – we personalize results by the user’s current behavior at the website and predict their intent from the first clicks.
  • Long-term – after a few visits, we can see some patterns and provide more personalized results based on previous searches or purchases.

For example, a customer is searching for summer dresses. According to the history of their searches and purchases, they usually prefer particular colors or brands.

So, our search, product listing, and recommender will prioritize product suggestions that match those preferences.

Personalization strategy

Our personalization engine takes into consideration different customer interactions. The importance of those interactions may differ across various segments.

Based on this, our system decides how to personalize the results, for example, in segments like Groceries and Electronics.

If customers buy lactose-free products, our system will understand and suggest them on their next visit. But if the customer bought a new TV, they will not likely need a new one a month later, so our system will suggest suitable accessories instead.

Show the right products

With Luigi’s Box, you can provide an exceptional personalized experience to each customer and still suggest products that meet your business goals the most.

Choose products you want to promote and display them in search, recommender, or product listing.

Trusted by more than 3,000 online businesses


Meet Luigi's Box personalization tools

Improve the user experience on your e-shop with personalization tools like:

Personalized Search and Autocomplete

Luigi’s Box Search is able to predict customers’ intent and show personalized search results to each customer from the first interaction. Our predictive search helps customers find relevant products and discover new ones they might be interested in.

Personalized Recommendations

Personalized product recommendations are a must to achieve the best online shopping experience. Luigi’s Box Recommender displays relevant products based on customer preferences or similarities with recently viewed or purchased products. Place them anywhere on your website, based on your business needs.

Personalized Product Listings

With Luigi’s Box, you can personalize your product listing pages and easily navigate customers to their desired products. Thanks to its ability to recognize customers’ interests, it shows the right products at the top of the category page and avoids browsing through endless listings.

Integration Platforms

Help us with integrations we should add next by leaving feedback. However, thanks to our great integration team, you can use our services regardless of platform.


What e-shop owners think about Luigi's Box

"Very good search engine and recommender."

Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.

Petr M.
G2 verified user
Full Review on G2

"Great product for customers. Very helpful for growing revenue."

Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.

Jozef F.
G2 verified user
Full Review on G2

Shopping cart value increased dramatically

Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.

Michal Dodok
Head of Marketing, Powerlogy

Building in-house search is like building another Google

It doesn’t make sense to develop our own search. Luigi’s Box's value is understanding and adapting to our needs. This level of understanding and responsiveness is absent in competitors offering similar solutions.

Martin Derňar
Chief Digital & eCommerce, Nay

Taking extra effort to improve business results

Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e-shop.

Piotr Maciążka
Implementation Team Manager, Answear

Luigi’s Box improves customer experience

The most significant contribution of Luigi’s Box to EXIsport is improving customer experience. The quicker customers find what they search for, the higher the chance they will complete the purchase.

Juraj Giacko
Head of E-Commerce, EXIsport

Improved conversion rates and customer satisfaction

Luigi’s Box is a very progressive tool that complements our existing analytical data. Its usage led to higher conversion rates and helped us maintain high customer satisfaction standards.

Jana Karasová
Online Sales and Service Development Specialist, O2

Luigi’s Box was a real eye-opener for us

Luigi’s Box was an eye-opener for us. E-shops often forget about customer experience and invest too much in advertising. Luigi's Box showed us what we can gain when we care about search.

Soňa Fialková
CEO, SpokojenýPes

More than €100,000/year thanks to Luigi’s Box

Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.

Jakub Žilinčan
Chief Marketing Officer, Electronic-star

Try Luigi’s Box personalization tools today

  • tick 35% Average Sales Increase
  • tick Easy No-Code Integration
  • tick Premium Support
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Frequently asked questions

If you have any questions not answered in the FAQ please don’t hesitate to contact us.

What is e-commerce personalization?

Personalization in e-commerce is a powerful feature. Thanks to AI capabilities to gather and analyze customer data about their previous purchases and interactions, it can predict their intent and personalize offers in the best possible way to deliver the most relevant recommendations and enrich your revenue.

Why is personalization in e-commerce important?

77% of consumers are more likely to choose, recommend, or pay more for a brand that provides a personalized service or experience. When you know what your customer wants, you can get them to their dream products faster and more conveniently.

In addition to improved customer experience, there are plenty of other benefits of personalization, such as customer retention, reduced bounce rates, better conversion rates, etc. Especially in the retail sector, personalization tools play an important role. 79% of businesses in the retail industry are aware of this, which is why they invest in personalized tools. So don’t wait and join them today.

How does product recommendation works?

Recommender is an AI-powered tool created to provide tailor-made recommendations to each customer. AI gathers data about customers’ previous interactions and purchases and can predict their intent. Thanks to this data, the recommender can suggest the most relevant recommendations and help customers discover others they might be interested in.

Luigi’s Box Recommender offers several features that encourage customers to buy more expensive alternatives (upsell), complementary products to those already in the shopping cart (cross-sell), last-seen products, products on sale, novelties, product bundles or visual similarities (for fashion).

How to pick the best tools for e-commerce personalization?

Choosing the right e-commerce personalization tool is based only on your needs and preferences. Therefore, it depends on the segment you do your online business.

Since personalization includes features that can personalize website content, create and schedule personalized newsletters or campaigns, create opt-in forms and Thank You pages, improve live chats, etc., you should consider tools that best fit your needs.