Electronic star is a Slovak–German online retail company operating globally with its Central and Eastern Europe headquarters based in Bratislava. The Slovak branch has a year-on-year growth of 40-50% and expects a 20+ million EUR turnover in 2018. It offers consumer electronics and home appliances to customers in 7 countries.
Turnover increased by +2% points from day to day
with Luigi’s Box
Overlooked Search Potential
In total, 82% of Electronic star customers do not use search because they are incentivized to immediately buy products. Given this type of traffic, Electronic star did not consider search a high priority. They missed out, however, on the remaining 18% of customers who used search but sometimes did not get relevant results and hence did not buy the product they desired.
Experimenting with Autocomplete
In April 2018, Luigi’s Box Customer Success Manager met Electronic Star and explained the value of search as a revenue stream. Within two weeks the e-shop agreed to try out Autocomplete. The Luigi’s Box’s team took care of technical implementation so no developers were required. Once the tool was incorporated, the e-shop eagerly waited for results.
Thanks to the implementation of Autocomplete we increased turnover by +2 percentage points from day to day. Given our size it brings us more than 100,000 EUR a year without much hard work and for a price that was immediately returned multiple times.
Clear Opportunity in Search
Currently, only a small percentage of customers use Autocomplete while searching. Still this brings in more than 100,000 EUR per year on top of standard revenue, mainly thanks to the conversion rate uplift, which is 40% better than from people who use standard search.
Seeing positive results, Electronic Star instantly realized the great potential of their search box and decided to encourage customers to use it on the website. They are now trying to make searching easier and more fun so that more of their customers find and buy what they want.