Our data shows that when people search for a certain product, most of them use roughly 1.5 words. These short queries unfortunately make it hard for full-text search to offer them relevant results. While there is improvement to be found in using filters, there are often so many that it can be confusing. One of the ways to make searching more effective is to use the ‘learning to rank’ approach, which creates an optimal ranking of results. However, even this machine-learning method is not all-mighty – and that’s why we’ve come up with Query Understanding, a great companion to ‘learning to rank’.
The best way is sure to surprise you.In the context of websites and eCommerce sites in particular, search result pagination is the process of splitting long lists of items into separate parts – namely, pages. If a user searches for something on a website and many items are returned, pagination will divide these results into several pages and thus show the user only one chunk at a time.
Why is site search so important for eCommerce sites? Because approximately one third of visitors use this function while looking for a product on a website! Of course, the number can differ for various segments. For example, it’s roughly 10 percent for clothes eCommerce sites, but for consumer electronics, books, drugstores and price comparison sites, it can be up to 50 percent.
When tuning website search many people either fix individual queries or run A/B testing.
However, if you want to be 100% sure that your search is working as it should, consider using offline synthetic testing. It rapidly iterates search algorithms and eliminates the risk of losing conversions by letting you test changes safely offline.
We’re happy to announce that we’ve recently received a Search Industry Award for the “Most Promising Start-Up”
by the Information Retrieval Specialist Group under the British Computer Society (BCS).
The BCS jury appreciated the analytical features of Luigi’s Box that reveal eye-opening truths about any search engine.
Internal site search may seem like an obvious addition to any ecommerce store, and it is — that’s why it’s fairly rare for an online retailer to forgo the inclusion of a search bar at the top of their website. But its power goes far beyond simply helping customers to find what they are looking for sooner. Here’s what you need to know about site search data and what it tells you about buyer intent.
We prepared an infographics showing what can you find out and do if you start investigating your search.
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Read a real case study presenting problems and lost opportunities identified through site search analysis performed by Luigi’s Box.
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