Internal site search may seem like an obvious addition to any ecommerce store, and it is — that’s why it’s fairly rare for an online retailer to forgo the inclusion of a search bar at the top of their website. But its power goes far beyond simply helping customers to find what they are looking for sooner. Here’s what you need to know about site search data and what it tells you about buyer intent.
We prepared an infographics showing what can you find out and do if you start investigating your search.
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Read a real case study presenting problems and lost opportunities identified through site search analysis performed by Luigi’s Box.
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