Košík is one of the largest Czech online food retailers. They offer more than 15,000 products from pastries to drugstore items.
In the food segment, on average, 24% of customers use search. (Spoiler: it’s around 50% on Košík.cz after search optimization). That’s why they realized that if their search is not working properly, they risk customers won’t be able to buy products in their e‑shop.
How did we help Košík to have more satisfied customers and higher revenue? Watch this video (EN, DE, and PL subtitles available) or read the text below to find out.
Developing a site's search internally is demanding and expensive
In Košík, they considered devoting internal resources to the development of their site’s search versus having an external supplier. They calculated how much their internal development would cost and how time-demanding it would be, including the needed know-how and the quality of available solutions. They came to the conclusion that the best way is to find an external contractor and they decided for Luigi’s Box.
Luigi’s Box is a guarantee of a professional approach. As the search specialists, they lead us to our goals much faster.
Diagnostics is the first step
To optimize your search, it is important to find out to what extent is the original solution (in)effective. We have designed our Luigi’s Box Analytics to include comprehensive information that is presented in a clear and understandable way. Thanks to this tool, we were able to identify specific problems and then focus on solving them:
More relevant search results, happier customers and increased revenue
Search optimization using a tool with outstanding functions has made shopping easier for Košík.cz e‑shop customers and brings them better search results. Their satisfaction was reflected not only in the above-average use of the search function, but also in the increase in sales. Several important metrics have improved significantly:
Thanks to this tool, we increased the search usage and conversion rate on Košík.cz. Search is currently used by 40% of customers, and 40% of them directly add products to their shopping carts.