What is the Automated redirects from search feature?
Automated redirects from search is a feature that redirects customers who used the search box onto a URL that matches with the search query. This action is performed automatically, based on data processed by our Artificial Intelligence. As an example, if the customer makes a search for GDPR and your page has a GDPR URL, the search box will automatically redirect the customer to this URL.
There are many use cases, including product pages, informational pages about your e‑shop, and others. All you have to do is have this feature active, and the system will take advantage of your URLs accordingly.
How can you use Automated redirects from search feature?
This feature has great potential for improving the early parts of a customer’s journey, mainly thanks to its flexibility. You can adjust which URL should the visitors be redirected to and improve their experience in the best way. Redirect to product collections, information pages, product details, and more. The only limit is your planning and creativity.
As an example, you can use the Automated redirects from search for a specific product page, like smartphones. Smartphones are always a popular choice for many customers worldwide, so many e‑shops take advantage of this, and create a separate URL for smartphone product listings. If you have such a page and the Automated redirects from search active, the customers will be immediately taken to the page after they enter smartphone as a search query. This works especially well because smartphones are made by many technology companies, which means the customer will be able to see the entire selection of these products on your e‑shop.
What are the benefits of the Automated redirects from search feature
- Improve customer experience
- Enhance the customer journey
- Increase sales
- Save time