What is Search CTR?
CTR is an abbreviation for clickthrough rate. It is essentially a number that explains the ratio of searches in which your customers clicked on the search results and continued their shopping journey.
Luigi’s Box analytics can also help you find out what your Search CTR is. The larger the CTR rate on any search, the bigger your chance of a successful sale.
How can you use Search CTR?
Search CTR analytics is ideal for determining the accuracy of the search results for various keywords. If a customer searches for a product with the correct wording yet doesn’t find the desired result, the chance of them clicking on a product result will be much lower, which decreases satisfaction and the chance of making a sale.
Thanks to Search CTR analytics, you can more accurately determine which keywords and phrases are achieving the best results.
What are the benefits of Search CTR?
- Gain data about Search Clickthrough rate
- Improve thanks to accurate CTR data
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