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Is Google Retail Search a Good Choice for Your E‑Shop Search?
Google provides retail search for e‑commerce website owners with several features created for online shopping. We have researched its site search, AI‑driven product recommendations, and other features and prepared a pros and cons comparison for you to get a better picture.
Luigi's Box vs. Google Retail Search features comparison
As you can see in the comparison table below, Google Retail Search provides a few praiseworthy features for e‑commerce platforms. However, besides its advanced site search and product recommendations, it still lacks additional features, and its personalization tool is quite weak.
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No credit card requiredWhat makes Luigi’s Box special?
We at Luigi's Box make sure that not only our products but all the services are top-notch so that we can solve every single problem and pain you are dealing with.
Support team
Our support team consists of kind and professional people who are responsive, receptive to feedback, and always happy to help.
Self-service integration
We offer the option of an easy frontend integration. All you need to do is insert one line of code to the header of your page or into GTM.
Search-focused analytics
Our Analytics offers an intuitive dashboard for a clear overview of your search's state, unlike Google Analytics, where searching for those data can be more difficult.
Affordable pricing
Our pricing is tailored for small and large businesses. With our usage-based pricing, you will pay only for the products you use. Nothing more.
Challenges of picking Google Retail Search
It is essential to carefully evaluate the disadvantages of using Google Retail Search to the needs, goals, and priorities of your e‑commerce site. These drawbacks include, for example, price, integration, or limited customization.
Limited control
Google Retail Search provides a solution designed by Google, which means online retailers have limited control over the customization and presentation of search results. As a result, the search experience may not align perfectly with your website’s branding and user experience.
Dependency on Google
Since you rely on Google’s infrastructure, any changes or issues with Google’s search algorithms or systems can directly impact the search experience on your e‑commerce website. It also means that you are subject to Google’s terms and conditions, which may change over time.
Cost considerations
The costs of using Google Retail Search can vary based on several factors, such as competition, ad placements, and targeting options. It’s vital to assess the financial implications carefully and determine if the ROI justifies the costs.
Integration challenges
While Google Retail Search offers integration with other Google products like Google Ads and Google Analytics, there can still be challenges in setting up these integrations. To master cross-platform synchronization, you will need technical skills and ongoing maintenance.
"It has proven to be an absolutely invaluable tool!"
It is extremely easy to use and has robust features to boost your e‑commerce project. I especially like AI‑powered search and personalized recommendations for our customers. In fact, thanks to Luigi's Box, we... more
"Very good search engine and recommender."
Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.
"Great product for customers. Very helpful for growing revenue."
Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.
Shopping cart value increased dramatically
Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.
Conversion rate increased by 600%
We’ve been using Luigi’s Box since 2017. In addition to our search conversion rate increase by 600%, the service also enhanced our in-store customer service.
Taking extra effort to improve business results
Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e‑shop.
Luigi’s Box improves customer experience
The most significant contribution of Luigi’s Box to EXIsport is an improvement in customer experience. The quicker they find what they search for, and the more relevant the search query is, the higher... more
Improved conversion rates and customer satisfaction
Luigi’s Box is a very progressive tool, which complements our existing analytical data. Its usage led not only to higher conversion rates for our e‑shop but helped us keep high standards of customer... more
Luigi’s Box was a real eye-opener for us
Luigi’s Box was a real eye-opener for us. E‑shoppers often forget to care about customer experience and invest too many resources into advertising. Luigi's Box showed us what we could gain if we... more
More than €100,000/year thanks to Luigi’s Box
Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.
Why is Luigi’s Box a better choice for online retailers
Promising better customer experience and higher sales thanks to intelligent search and recommendations, Google Retail Search still needs additional features to turn your e‑commerce platform into a revenue machine. But Luigi’s Box got you covered. Let’s look at them.
Provide personalized experiences
Give your customers the best online experience. Personalize their entire shopping journey from landing on your site to check out by recommending the right products.
In addition to giving them the feeling that your store was created just for them, you increase the chances that they will return and purchase again.
Delight customers from CEE regions
Increase the chance of getting relevant search results for your customers in Europe as well. Since several dozen languages are used in Europe, using a tool that understands them is important.
We at Luigi’s Box have designated linguistic engineers and good NLP capabilities, especially for the CEE languages.
Support your business goals
Reach for a tool that offers quality merchandising features. Display the right products in the right place and time to the right customers.
Luigi’s Box offers features such as Pin-to-Position or Boosting, which display relevant products thanks to artificial intelligence, but you can manually adjust them according to your needs.
Set the correct synonyms
Analytics is a must. And having an analytics tool in a package with other product discovery tools is a win.
Luigi’s Box Analytics will help you understand your customer intent and behavior, and allow you to set up your synonyms, recommendations, or merchandising features to achieve your business goals easier.
Get a Free Consultation Call
Get a free consultation call with one of our integration specialists. We’ll show you how Luigi’s Box will improve your e‑shop’s user experience and boost your conversion rate.
Discover Luigi's Box features
Luigi’s Box Analytics
Comprehensive analytics that identifies issues with search queries and helps find out how to optimize them.
Luigi’s Box Recommender
Personalized boxes with product recommendations help raise the average order value and can be placed anywhere on the website.
Luigi’s Box Search
Smart search with autocomplete helps visitors quickly find the products they are looking for, considerably reducing wasteful shopping time. Able to cope with any search query.
Luigi's Box Product Listing
Personalized product listing pages, organized in a way that enhances browsing experience, supports your business goals and increases revenue.
Get a free consultation call with one of our e‑commerce experts.
We’ll show you how Luigi’s Box will improve your online business.
Frequently asked questions
What is the difference between Google Retail Search and regular Google Search?
While regular Google Search is a general search engine for all types of information, Google Retail Search is explicitly tailored for shopping-related queries and displays product listings and shopping results to facilitate online shopping experiences in online stores.
Can I track and analyze the performance of my products on Google Retail Search?
Yes, you can track and analyze the performance of your products with Google Merchant Center or Google Ads. However, both of those tools allow you to track something else. On the other hand, Luigi’s Box offers one analytics tool in which you can learn and set everything you need.
What is the pricing for Google Retail Search?
Google Retail Search does not have a specific pricing structure. The cost of using Google Retail Search is typically tied to advertising through Google Ads, specifically Google Shopping Campaigns.
What are alternatives for Google Retail Search?
There are several alternatives to Google Retail Search promising enjoyable shopping experiences, such as Microsoft Advertising, Shopify, Algolia, Searchspring, Yext, and Luigi’s Box.
