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Google Cloud Retail Search

Is Google Retail Search a Good Choice for Your E-Shop Search?

Google provides retail search for e-commerce website owners with several features created for online shopping. We have researched its site search, AI-driven product recommendations, and other features and prepared a pros and cons comparison for you to get a better picture.

Luigi's Box vs. Google Retail Search

Luigi's Box vs. Google Retail Search features comparison

As you can see in the comparison table below, Google Retail Search provides a few praiseworthy features for e-commerce platforms. However, besides its advanced site search and product recommendations, it still lacks additional features, and its personalization tool is quite weak.

Luigi's Box
Google Retail Search
No-Code Self-Service Integration Easy self-integration without the need for your IT Team.
API Integration Seamless backend integration through API.
Recommender Personalized product recommendations.
Multiplatform Analytics Analytics is compatible with any search engine.
Dynamic Filters Filters always relevant to the currently viewed category.
Merchandising Product promotion with banners and product pins.
Pin to Position Assign the desired position to the product in the search results.
Product Listing All the perks of advanced ranking in the navigation product list.
Offline A/B Test See the results before going live without any risks.
AI/Machine Learning AI/ML to personalize the shopping experience.
Last update: 24/05/2023

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Luigi's Box pillars

What makes Luigi’s Box special?

We at Luigi's Box make sure that not only our products but all the services are top-notch so that we can solve every single problem and pain you are dealing with.

Support team

Our support team consists of kind and professional people who are responsive, receptive to feedback, and always happy to help.

Self-service integration

We offer the option of an easy frontend integration. All you need to do is insert one line of code to the header of your page or into GTM.

Search-focused analytics

Our Analytics offers an intuitive dashboard for a clear overview of your search's state, unlike Google Analytics, where searching for those data can be more difficult.

Affordable pricing

Our pricing is tailored for small and large businesses. With our usage-based pricing, you will pay only for the products you use. Nothing more.

Discovery AI

Challenges of picking Google Retail Search

It is essential to carefully evaluate the disadvantages of using Google Retail Search to the needs, goals, and priorities of your e-commerce site. These drawbacks include, for example, price, integration, or limited customization.

Limited control

Google Retail Search provides a solution designed by Google, which means online retailers have limited control over the customization and presentation of search results. As a result, the search experience may not align perfectly with your website’s branding and user experience.

Dependency on Google

Since you rely on Google’s infrastructure, any changes or issues with Google’s search algorithms or systems can directly impact the search experience on your e-commerce website. It also means that you are subject to Google’s terms and conditions, which may change over time.

Cost considerations

The costs of using Google Retail Search can vary based on several factors, such as competition, ad placements, and targeting options. It’s vital to assess the financial implications carefully and determine if the ROI justifies the costs.

Integration challenges

While Google Retail Search offers integration with other Google products like Google Ads and Google Analytics, there can still be challenges in setting up these integrations. To master cross-platform synchronization, you will need technical skills and ongoing maintenance.


Read what our satisfied customers said

"It has proven to be an absolutely invaluable tool!"

It is extremely easy to use and has robust features to boost your e-commerce project. I especially like AI-powered search and personalized recommendations for our customers. In fact, thanks to Luigi's Box, we...

Tomáš O.
Co-founder & CMO
Full Review on G2

"Very good search engine and recommender."

Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.

Petr M.
G2 verified user
Full Review on G2

"Great product for customers. Very helpful for growing revenue."

Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.

Jozef F.
G2 verified user
Full Review on G2

Shopping cart value increased dramatically

Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.

Michal Dodok
Head of Marketing, Powerlogy

Conversion rate increased by 600%

We’ve been using Luigi’s Box since 2017. In addition to our search conversion rate increase by 600%, the service also enhanced our in-store customer service.

Martin Derňar
Chief Omnichannel Officer, Nay

Taking extra effort to improve business results

Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e-shop.

Piotr Maciążka
Implementation Team Manager, Answear

Luigi’s Box improves customer experience

The most significant contribution of Luigi’s Box to EXIsport is an improvement in customer experience. The quicker they find what they search for, and the more relevant the search query is, the higher...

Juraj Giacko
Head of E-Commerce, EXIsport

Improved conversion rates and customer satisfaction

Luigi’s Box is a very progressive tool, which complements our existing analytical data. Its usage led not only to higher conversion rates for our e-shop but helped us keep high standards of customer...

Jana Karasová
Online Sales and Service Development Specialist, O2

Luigi’s Box was a real eye-opener for us

Luigi’s Box was a real eye-opener for us. E-shoppers often forget to care about customer experience and invest too many resources into advertising. Luigi's Box showed us what we could gain if we...

Soňa Fialková
CEO, SpokojenýPes

More than €100,000/year thanks to Luigi’s Box

Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.

Jakub Žilinčan
Chief Marketing Officer, Electronic-star
Why Luigi's Box

Why is Luigi’s Box a better choice for online retailers

Promising better customer experience and higher sales thanks to intelligent search and recommendations, Google Retail Search still needs additional features to turn your e-commerce platform into a revenue machine. But Luigi’s Box got you covered. Let’s look at them.


Provide personalized experiences

Give your customers the best online experience. Personalize their entire shopping journey from landing on your site to check out by recommending the right products.

In addition to giving them the feeling that your store was created just for them, you increase the chances that they will return and purchase again.

Language processing

Delight customers from CEE regions

Increase the chance of getting relevant search results for your customers in Europe as well. Since several dozen languages are used in Europe, using a tool that understands them is important.

We at Luigi’s Box have designated linguistic engineers and good NLP capabilities, especially for the CEE languages.


Support your business goals

Reach for a tool that offers quality merchandising features. Display the right products in the right place and time to the right customers.

Luigi’s Box offers features such as Pin-to-Position or Boosting, which display relevant products thanks to artificial intelligence, but you can manually adjust them according to your needs.


Set the correct synonyms

Analytics is a must. And having an analytics tool in a package with other product discovery tools is a win.

Luigi’s Box Analytics will help you understand your customer intent and behavior, and allow you to set up your synonyms, recommendations, or merchandising features to achieve your business goals easier.

Let's Talk

Get a Free Consultation Call

Get a free consultation call with one of our integration specialists. We’ll show you how Luigi’s Box will improve your e‑shop’s user experience and boost your conversion rate.

More tools

Discover Luigi's Box features

Luigi’s Box Analytics

Comprehensive analytics that identifies issues with search queries and helps find out how to optimize them.

Luigi’s Box Recommender

Personalized boxes with product recommendations help raise the average order value and can be placed anywhere on the website.

Luigi’s Box Search

Smart search with autocomplete helps visitors quickly find the products they are looking for, considerably reducing wasteful shopping time. Able to cope with any search query.

Luigi's Box Product Listing

Personalized product listing pages, organized in a way that enhances browsing experience, supports your business goals and increases revenue.

Get a free consultation call with one of our e‑commerce experts.

We’ll show you how Luigi’s Box will improve your online business.


    Frequently asked questions

    What is the difference between Google Retail Search and regular Google Search?

    While regular Google Search is a general search engine for all types of information, Google Retail Search is explicitly tailored for shopping-related queries and displays product listings and shopping results to facilitate online shopping experiences in online stores.

    Can I track and analyze the performance of my products on Google Retail Search?

    Yes, you can track and analyze the performance of your products with Google Merchant Center or Google Ads. However, both of those tools allow you to track something else. On the other hand, Luigi’s Box offers one analytics tool in which you can learn and set everything you need.

    What is the pricing for Google Retail Search?

    Google Retail Search does not have a specific pricing structure. The cost of using Google Retail Search is typically tied to advertising through Google Ads, specifically Google Shopping Campaigns.

    What are alternatives for Google Retail Search?

    There are several alternatives to Google Retail Search promising enjoyable shopping experiences, such as Microsoft Advertising, Shopify, Algolia, Searchspring, Yext, and Luigi’s Box.