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Absolute boosting is an e-commerce search feature that allows businesses to ensure that certain documents or products appear in a consistent place within the search results.
How can absolute boosting benefit your business?
This feature can benefit online businesses offering goods or services, making the customers more likely to complete a purchase, as it ensures they can quickly find the items they’re searching for.
Better user experience
By using absolute boosting, businesses can maintain control over where their listings appear in searches, enabling them to prioritize certain items or documents within the results set. This helps them provide a better user experience by making certain products more accessible to shoppers, so they spend less time searching and instead focus on finding what they’re looking for faster.
Better sales
In addition, absolute boosting helps companies to maximize their profits through increased sales, as shoppers typically won’t venture beyond the first page of their search results if they don’t find what they are looking for quickly enough. With absolute boosting, businesses have more control over which products appear at the top of their list and therefore have a better chance of converting those shoppers into customers.
Conclusion
For businesses seeking more dynamic functions such as relevancy-based sorting, absolute boosting may not offer strong enough ROI. However, for retailers with large catalogs who want to centralize particular product listings, this tool can be highly beneficial in helping them drive revenue while providing customers with a more enjoyable shopping experience.
