What is e‑commerce personalization software?
E‑commerce personalization software enables online retailers to show relevant content, product recommendations, or advertisements to customers visiting their websites. It utilizes vast quantities of search activity and other online behavior information to segment users and determine what content to show them.
The objective is to boost website engagement and, eventually, conversions.
Why is personalization important in e‑commerce?
Each customer has individual preferences and is seeking different products. Based on their previous purchases, behavior, and shopping patterns, personalization tools can identify what to show each customer, even already in the search bar. Without tools made especially for this, you would be unable to ensure accurate personalization.
Let’s look at a few benefits of personalization:
Better customer loyalty
E‑commerce personalization improves customer engagement and yields more loyal customers. 45% of customers are more likely to purchase on an e‑commerce website that offers personalization. That's because 59% of people who shop online think it's easier to find more exciting products in personalized online stores.
Improved sales and conversions
Your customer doesn't want to be greeted by the same experience as everybody else. An e‑commerce personalization tool can boost conversions by showing consumers exactly what they're seeking to buy. By displaying personalized content, you can encourage customers' purchase intent and increase sales.
Enhanced customer experience
E‑commerce personalization helps you better cater to consumer needs. By understanding customer preferences, you can direct them exactly where they want to go on their first visit. Showcasing the products they'll want to see and offering relevant promotions helps you deliver a personalized shopping experience.
Competitive Advantage
56% of customers are more likely to return to a website that delivers personalized experiences. The personalization engine empowers your business to differentiate itself from others. By offering a more personalized online shopping experience, you can encourage customers to stay with you.
Personalize your e‑shop with Luigi's Box!
Luigi's Box Recommender
Our Recommender is a powerful personalization tool that offers personalized product recommendations, helping you increase your average order value. It shows product suggestions based on customer preferences, past user behavior, and purchase history.
Luigi's Box Product Listing
Our Product Listing tool organizes products in a list based on user behavior, sales statistics, business rules, and personalization. You can also sort products by popularity determined by clicks, add-to-cart, purchase events, or other data sources.
Luigi's Box Search
Our AI‑powered smart site search personalization platform helps visitors quickly find the products they are looking for, considerably reducing wasteful shopping time. It can cope with any search query.
Luigi's Box Analytics
Our comprehensive analytics identifies issues with search queries and helps find out how to optimize them.
How to implement our personalization tools
Integrating Luigi’s Box on your e‑commerce site is pretty easy. First, you need to decide whether to manage the integration by yourself or let our experts handle it.
The only thing required from your side is to insert a script into your website header. Then we will sync your products and implement our discovery tools, completely matching your website design.
Here's how we help our clients
autocomplete conversions
assisted conversions
search conversion rate
search conversion rate
increase revenue
search conversion rate
average conversion rate
search conversion rate
See Luigi’s Box in action
Book a free demo call with one of our experts to see how Luigi’s Box can help you boost your e‑commerce business, increase customer lifetime, and enhance their online experience.
Frequently asked questions
How do e‑commerce personalization software platforms work?
E‑commerce personalization tools use advanced algorithms based on artificial intelligence (AI) and machine learning (ML) to track real-time user behavior on your site, offering a unique experience to every visitor.
You can personalize everything to match the requirements of individual users, including semantic search, relevant product recommendations, marketing strategies, ad retargeting, push notifications, and even dynamic content personalization.
Why is e‑commerce personalization so important?
E‑commerce personalization efforts make your customers more loyal and improve customer satisfaction. You strengthen their shopping journey by showing them that you consistently know what’s expected and how to deliver their desired experiences.
In return, your customers are more likely to show their loyalty and continue shopping with you, unlike the competition. As a result, you reduce shopping cart abandonment, improve conversions, and generate more sales.
How to choose the right e‑commerce personalization solution?
A good personalization tool should capture real-time user behavior happening on several channels such as web, mobile, and e-mail. An e‑commerce personalization tool should analyze and address user needs in real time and help them quickly and efficiently find their desired products.
In addition, it should offer intelligent search functionality and personalized product recommendations to help you surpass your competitors’ stale search functionality. Moreover, your e‑commerce personalization software should be customizable for your specific business needs.
What is the cost of e‑commerce personalization software?
Some simple e‑commerce personalization tools cost as low as $10 per month, but several advanced features can be missing. Comprehensive e‑commerce personalization tools typically cost more.
Providers that offer such tools usually don’t share pricing info on their site, but you can request a customized quote.