Electronics Giant Raised Search Conversion Rate by +600%

Nay is Slovakia's leading electronics store and one of our first major clients. In the Czech Republic, they operate under the brand Electro World.

Nay is Slovakia’s leading electronics store and one of our first major clients. In the Czech Republic, they operate under the brand Electro World. Gejza Nagy, approached Nay’s Chief Omnichannel Officer, Martin Derňar, in 2017 to try out Luigi’s Box, and they never looked back.

Who We Made Happy

sellers

reliable in‑store product search

shop visitors

more efficient in‑store service

web visitors

fast and intelligent site search

client

sextupled search conversion rate

Conversion rate increased by 600%

We’ve been using Luigi’s Box since 2017. In addition to our search conversion rate increase by 600%, the service also enhanced our in-store customer service.

Martin Derňar

Chief Omnichannel Officer, Nay

Benefiting Offline Sales

In-store sellers, a very important part of Nay’s omnichannel concept, are the people who use Nay’s very own e‑shop several times a day to check whether demanded products are in stock.

Nay’s original search engine often labeled products unavailable, even when the sellers were pretty sure they had them.

With Luigi’s Box, Nay was able to streamline this process and helped the customers get the required information quicker.

Benefiting Online Sales

Online store visitors had at their disposal a search that offered instant autocomplete suggestions and understood the broader context of their queries.

They noticed the website’s enhanced search performance and Nay’s site search usage, which usually accounts for a fifth of all website traffic in the Electronics segment, boomed to one-third of their total site visitors.

However, the most remarkable achievement of this cooperation was the increase in the search conversion rate. Comparing the numbers from 2017 and 2021, we found out that the search conversion rate raised by a stunning 600%!