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Building a Search Engine

DIY or Third-Party: Pros and Cons of Building a Search Engine In-House

As an e-shop owner, should you build your own search engine or choose third-party software? The decision is critical, with pros and cons to both approaches.

So let's explore the key factors and help you decide which option is best for your business.

What to consider before making an on-site search engine

Find out what you should consider before you decide to build an on-site search engine and get some tips on best practices.

Customization and control

While building an on-site search engine offers greater customization and control, third-party software providers often offer a high degree of customization.

E-shops can work with the provider to tailor the search engine to their needs and branding.

Time and cost

Building an on-site search engine can be a significant investment of time and money.

Third-party software, on the other hand, can be implemented quickly and at a fraction of the cost.


Developing an effective on-site search engine requires expertise in different types of search algorithms, data analytics, and user experience design.

Third-party software providers have teams of experts that specialize in these areas, ensuring that the search engine is effective and optimized.


Third-party software providers offer a range of advanced features you may not be able to develop an in-house search engine, such as a search bar with autocomplete, learn-to-rank, dynamic filters, or integration with external platforms.

Maintenance and scalability

On-site search engines require ongoing maintenance and optimization to remain effective over time.

Third-party software providers offer continuing support and maintenance, as well as the ability to scale the search engine as the business grows.

Analytics tools

Third-party software providers offer robust analytics and reporting tools that allow e-shops to monitor user behavior and search queries, identify areas for improvement, and continuously optimize the search engine.

Pros and cons

Here is a comparison table that outlines the key differences between building an on-site search engine in-house and using third-party software providers for e-shop owners to help make an informed decision.

In-House In-House
Third-Party Third-Party
No IT skills required
Low time investment
High ROI
High level of customization
Full control over the search engine
Advanced features and capabilities
Technical support provided
User behavior tracking
Four easy steps

How does it work? It's pretty simple

Integration consists of four easy steps without the need for your IT team

1. Create an account

You only need a few minutes to enter basic data, and you can create an account for free.

2. Insert the script

Insert one line of code into your e‑shop's header or use Google Tag Manager.

3. Start improving

After launching Analytics, you will discover new ways to achieve better results.

4. Keep exploring

Decide if you want to unlock your e‑shop's potential with additional services.

* No credit card required

Let’s take a look at what our customers said

So what are the benefits of using Luigi’s Box?

"Very good search engine and recommender."

Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.

Petr M.
G2 verified user
Full Review on G2

"Great product for customers. Very helpful for growing revenue."

Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.

Jozef F.
G2 verified user
Full Review on G2

Shopping cart value increased dramatically

Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.

Michal Dodok
Head of Marketing, Powerlogy

Building in-house search is like building another Google

It doesn’t make sense to develop our own search. Luigi’s Box's value is understanding and adapting to our needs. This level of understanding and responsiveness is absent in competitors offering similar solutions.

Martin Derňar
Chief Digital & eCommerce, Nay

Taking extra effort to improve business results

Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e-shop.

Piotr Maciążka
Implementation Team Manager, Answear

Luigi’s Box improves customer experience

The most significant contribution of Luigi’s Box to EXIsport is improving customer experience. The quicker customers find what they search for, the higher the chance they will complete the purchase.

Juraj Giacko
Head of E-Commerce, EXIsport

Improved conversion rates and customer satisfaction

Luigi’s Box is a very progressive tool that complements our existing analytical data. Its usage led to higher conversion rates and helped us maintain high customer satisfaction standards.

Jana Karasová
Online Sales and Service Development Specialist, O2

Luigi’s Box was a real eye-opener for us

Luigi’s Box was an eye-opener for us. E-shops often forget about customer experience and invest too much in advertising. Luigi's Box showed us what we can gain when we care about search.

Soňa Fialková
CEO, SpokojenýPes

More than €100,000/year thanks to Luigi’s Box

Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.

Jakub Žilinčan
Chief Marketing Officer, Electronic-star

Talk to us to learn more

Whether you need technical support or enquire about our products, we’re available to answer your questions.

    Trusted by more than 3,000 online businesses

    Why Luigi's Box

    Stop struggling with complex search engine development and maintenance. Luigi's Box offers customizable, user-friendly search and navigation solutions specifically designed for e-commerce businesses. Save years of development and boost your sales and customer satisfaction with Luigi's Box.


    With Luigi’s Box autocomplete feature, your customers can find what they’re looking for faster and with less effort.

    This will result in a more enjoyable shopping experience that keeps your customers returning for more.


    Learn-to-rank delivers personalized search results that increase the likelihood of customer purchases.

    As a result, your customers will easily find what they’re looking for and always get only the most relevant search results.

    No result prevention

    Eliminate the frustration of empty search result pages with Luigi’s Box’s No result prevention feature.

    This feature ensures that customers always get alternative products most relevant to their original search term and increase the chance of sales.

    Dynamic filters

    Dynamic filters in Luigi’s Box adapt to each search, providing customers with personalized and relevant filter options.

    For example, when searching for “sneakers,” customers will only see suitable filters like “brand,” “size,” or “color.”


    What can Luigi's Box Search do?

    Luigi's Box Search bar is the best tool to help customers fill their shopping cart with quality products.

    It's not just regular search

    Luigi's Box offers an AI‑powered, efficient solution that will create a seamless integration with your website.

    Reduces search times

    The search makes it much easier to find whatever your customers look for, significantly reduces search times, and removes customer frustration.

    Search features

    Take a look at some of the Search features that can help you improve your conversion rate in no time.

    Case Studies

    Read our case studies

    The Recommender can improve the search experience and help you increase sales with each search.

    + 15%

    increase revenue

    Read Case Study

    search conversion rate

    Read Case Study

    search conversion rate

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    search conversion rate

    Read Case Study
    +100,000 €

    on top of standard yearly revenue

    Read Case Study

    average conversion rate

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    search conversion rate

    Read Case Study

    search conversion rate

    Read Case Study
    Discovery Call

    How are thousands of e‑commerce stores making more money?

    Schedule a discovery call with our team to learn more.

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      Find out how can Luigi's Box help your business

      Find out how can Luigi's Box help your business

      Book a discovery call with our team today to learn how Luigi's Box Recommender can help your store make more money.

      • We come from an academic background. Our product is built on years of research. We're excellent at what we do
      • Ranked as the best search for e‑commerce in the world on G2 several times
      • More than 2,000 e‑shops already use our products in almost 30 languages

      Frequently asked questions

      Can I customize Luigi's Box to match my e-shop's branding?

      Yes, Luigi’s Box offers a high degree of customization to tailor the search and navigation experience to your specific branding and needs.

      Will Luigi's Box integrate with my existing e-commerce platform?

      Yes, Luigi’s Box integrates with most major e-commerce platforms, including Shopify, Magento, WooCommerce, and more.

      How will Luigi's Box improve my e-shop's search engine performance compared to other solutions?

      Luigi’s Box uses advanced search algorithms and features like search box with autocomplete, filters, and other additional features to enhance your e-shop’s search engine performance and improve your customers’ shopping experience.

      Plus, Luigi’s Box offers detailed analytics and insights into user behavior to help you continually optimize your search engine performance over time.

      Does Luigi's Box use the personal data of my customers?

      Luigi’s Box does not use or store any personal data of your customers. The solution only uses anonymized user behavior data to provide insights into search performance and customer behavior.

      All data points are kept private and secure and comply with GDPR and other data privacy regulations.