The “Add to Cart” Rate for Komfort.pl Grew by 5.25% In Just One Month

Komfort.pl is a Polish flooring and furniture seller with a long presence in the Polish market that decided to get rid of missed opportunities caused by ineffective website search.

The “Add to Cart” Rate for Komfort.pl Grew by 5.25% In Just One Month

Komfort.pl is a well-known flooring and furniture seller that can boast with over 30 years of presence on the Polish market. With over 160 self-owned and franchised stores, it’s one of the Poland’s leaders in the flooring industry. They started out with a focus on flooring but later expanded their selection into furniture as well.

Komfort.pl offers everything their customers require for their households – flooring, carpets, kitchens, bathrooms, lighting, doors, decors, and much more. While their stores are state-of-the-art galleries of floorings and furnishings, Komfort.pl also wanted to provide a better experience in comparison with their competitors and, in turn, increase their revenue from online product searches.

Issues that caused missed sales opportunities

Komfort.pl was facing two major issues with their search performance, and they were determined to solve them with a better search & discovery solution for their website.

Issue #1: Typos

Typos in website searches are simply inevitable, and even the best wordsmiths can experience the occasional finger slip. This can cause major issues in website search, as many search engines are unable to recognize the user intent behind the misspelled search queries. This usually leads to missed sales opportunities, as customers won’t be able to find what they’re looking for, often without even realizing what caused the issue.

That’s why Komfort.pl looked for a solution that is able to deal with typos effectively. Luigi’s Box Search offers typo tolerance and typo correction features that can identify the intent behind the misspelled search queries, correct them, and show relevant search results despite mistakes made on the side of the user.

However, most website search engines are unable to deal effectively with languages from the CEE region. In this case, the challenges of the Polish language were easily managed thanks to Luigi’s Box advanced Natural Language Processing (NLP), which can deal with over 20 languages. Luigi’s Box has a dedicated expert for the Polish language who ensures that our language processing will be able to deal with the intricacies of the Polish language, as well as other Slavic languages.

With Luigi’s Box Search integrated into the website, Komfort.pl has managed to provide a truly stellar search experience without any missed opportunities due to typos. Each website visitor is now able to correctly find what they’re looking for even if their search query isn’t correct.

Issue #2: Stemming

Stemming is a common issue that e-shops encounter on a regular basis. It means that the search will show all product results that include a certain keyword in descriptions. While this might sound like a great thing at first, certain keywords often turn up with results that are not at all relevant to the intent behind it. This causes the visitor to scroll through a large number of unwanted products that have nothing to do with what they are looking for.

Stemming can lead to major frustration and abandonment, which always equals a missed opportunity for making a sale. Komfort.pl correctly identified their issue with stemming in search results and utilized Luigi’s Box advanced search features to remove it. Thanks to our advanced AI-powered Search, Komfort.pl can provide search results that exactly match the visitor’s intent, so they don’t have to browse through unwanted products.

Good solution even for large e-commerce businesses

Luigi’s Box is an advanced tool that facilitates our clients in reaching their desired products. The accuracy of matches, considering click-through and conversion rates, effectively boosts our sales results.

Paweł Czarny
E-Commerce Product Owner, Komfort.pl

Results after a month of implementing Luigi’s Box

The launch of Luigi’s Box on Komfort.pl website took place in June 2023. We made a comparison of both website versions thanks to an A/B test that took place between the 25th of August 2023 and the 24th of September 2023. Our A/B test revealed pleasant results for Komfort.pl.

The average sessions per user increased by 3.24%, with an additional 5.25% increase in the “add to cart” rate overall. This means that more users used the search box, and more of them clicked on the “add to cart” button to purchase products. The conversion rate per user increased by 2.94%, and the overall purchase ratio per user increased by 3.42%. Luigi’s Box implementation, therefore, led to an increase in sales, which is also proven by an increased average order value of 3.19%.

Overall, the results are visible in a short period of time, and Komfort.pl can look forward to more business coming their way from online sales.

Summary

3.24%

increase in average sessions per user

5.25%

increase in the "add to cart" rate

4.42%

increase in "add to cart" value per user

3.42%

increase in overall purchase ratio per user

3.19%

increase in average order value

2.94%

increase in conversion rate per user

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