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Cycology: Revenue Increase by 37 %

Cycology is successfully following the newest e-commerce trends.

Cycology: Revenue Increase by 37 %

+33 %

Average order value

+8 %

Conversion rate

+37 %

Revenue increase

After the implementation of personalized boxes and personalized search, Cycology achieved an increase of average order value by 33% and improvements in other e-commerce KPIs.

Cycology was established in 2013 as a small e-shop led by Tomáš Svoboda. In 2014, Cycology opened its first physical store, and shortly after that, Jan Nemec joined the company as a co-owner. Currently, Cycology operates an e-shop and two stores with 15 employees.

What was the problem?

CYCOLOGY wanted to increase revenues, number of transactions and average order value.

Whay Cycology said about Persoo?

"In winter time of 2019 we had started to personalized our eshop and by coincident in the same time we were contacted by Persoo with their solution and more over with analysis whats wrong and how to improve that. I would like to personally thanks to Pavel Pinkas and Alex Devero who helped us beyond our expectation. Due to their know how we do have the best search available, our customers are supersatisfied. More over we have product recommendation boxes and especially pre basket personalized offers rapidly increased order value. I can only recommend Persoo!"

Ondřej Bereckei
CEO, Cycology

Personalized Search and Autocomplete

Persoo

We implemented autocomplete and search, which can understand clients’ queries even if there are typos. The search algorithm combines the probability of sales, viewed products, and personalized preferences of each customer. The visuals of autocomplete and search are designed to maximize customer satisfaction.

Pre Basket Upsell Cross-sell

Persoo

We added x/upsell personalized boxes to the pre-basket with a specialized algorithm that combines customer preferences with high-margin products.

The algorithm calculates top-selling categories, products sold together, top-selling products, and customer preferences.

Top products in categories

Persoo

We prepared special personalized boxes for clients with the top sellers in the concrete product category. These boxes help customers with their shopping decisions. An algorithm calculates the top-selling categories, products sold together, top-selling products, and customer preferences.

Alternative products on the concrete product page

Persoo

We know that the conversion rate is also boosted if the customer can see alternative products on the page with the product he is looking at. The customer doesn’t need to return to the product category but can buy one of the recommended products directly.

Last viewed items on HP

Persoo

The last viewed box is a super important element that increases customer satisfaction and, hence, revenues. Our knowledge is that the home page is the best place to put those boxes.

Top-selling product on HP

Persoo

Very often, customers are lost in the number of products and categories. The more products they see, the more confused they are. One solution that will help customers get to their favorite products and also increase revenue is personalized boxes displaying top-selling products. This helps customers get oriented; they trust that recommendation, and we see a great revenue increase.

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