English
+33 %
Average order value
+8 %
Conversion rate
+37 %
Revenue increase
After the implementation of personalized boxes and personalized search, Cycology achieved an increase of average order value by 33% and improvements in other e-commerce KPIs.
Cycology was established in 2013 as a small e-shop led by Tomáš Svoboda. In 2014, Cycology opened its first physical store, and shortly after that, Jan Nemec joined the company as a co-owner. Currently, Cycology operates an e-shop and two stores with 15 employees.
Personalized Search and Autocomplete
Persoo
We implemented autocomplete and search, which can understand clients’ queries even if there are typos. The search algorithm combines the probability of sales, viewed products, and personalized preferences of each customer. The visuals of autocomplete and search are designed to maximize customer satisfaction.
Pre Basket Upsell Cross-sell
Persoo
We added x/upsell personalized boxes to the pre-basket with a specialized algorithm that combines customer preferences with high-margin products.
The algorithm calculates top-selling categories, products sold together, top-selling products, and customer preferences.
Top products in categories
Persoo
We prepared special personalized boxes for clients with the top sellers in the concrete product category. These boxes help customers with their shopping decisions. An algorithm calculates the top-selling categories, products sold together, top-selling products, and customer preferences.
Alternative products on the concrete product page
Persoo
We know that the conversion rate is also boosted if the customer can see alternative products on the page with the product he is looking at. The customer doesn’t need to return to the product category but can buy one of the recommended products directly.
Last viewed items on HP
Persoo
The last viewed box is a super important element that increases customer satisfaction and, hence, revenues. Our knowledge is that the home page is the best place to put those boxes.
Top-selling product on HP
Persoo
Very often, customers are lost in the number of products and categories. The more products they see, the more confused they are. One solution that will help customers get to their favorite products and also increase revenue is personalized boxes displaying top-selling products. This helps customers get oriented; they trust that recommendation, and we see a great revenue increase.
