+5.3 %
Revenue boost
+7 %
Conversion rate
+10 %
Number of transactions
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CZC.cz is a strong player in the Czech e‑commerce electronics market, especially in the geek community.
Revenue boost
Conversion rate
Number of transactions
Every geek in the Czech Republic knows CZC.cz. As a strong player in the market, we implemented Persoo into CZC.cz to get one level higher.
On the home page were best‑sellers set manually by e‑commerce maintainers. That’s fine, but what about visitors for whom this offer is irrelevant?
Right after our analytics discovered the customer’s interest, we switched the best‑sellers box on the home page with a personalized recommendation. CTR increased to nearly double its previous state by 95 %.
Manually filled‑in recommendations were set to be displayed on the product details pages by e‑commerce maintainers.
We placed two product feeds below product details: one for “others are also browsing,” which contains alternative products, and the other for “you might be interested,” which contains other types of products that are often purchased with the currently viewed product.
Only the manually set recommendation was placed in the pre‑checkout.
We placed a feed of upsell products to the pre-checkout, which relates to what the customer added to the shopping cart. The relation between these products was set according to complementary and associated products.