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Dentimed: Increased Revenue by 21% with Personalization

Dentimed is a leading dental tools provider, mainly for health organizations and pharmacies, with a broad portfolio.

Dentimed: Increased Revenue by 21% with Personalization

+21%

Revenue

+8%

AOV

+12%

Number of transactions

We analyze e-shop efficiency with every client. We deep-dive into all parts of the e-shop and look for improvements. In this case, we found two significant issues: a poor search engine and irrelevant cross-sell/upsell recommendation boxes.

What was the issue?

Dentimedshop.cz was looking for a solution that would help with revenue increase, number of transactions, and average order value.

What were the outcomes?

We delivered a revenue increase of 21%.

Personalized Search and Autocomplete

We implemented autocomplete and search, which can understand clients’ queries even if there are typos or they are incorrect. The search algorithm combines the probability of sales, viewed products, and personalized preferences of each customer. The visual of autocomplete and search is designed for maximal customer satisfaction.

Recommendation boxes

Alternatives to products

We know that the conversion rate is also boosted if the customer can see alternative products on the page with the product he is looking at. The customer doesn’t need to return to the product category but can buy one of the recommended products directly.

Last viewed products

The last viewed box is a super important element that increases customer satisfaction and, hence, revenues. Our know-how is that the best place to put those boxes is the home page.

Top-selling products

Very often, customers are lost in a number of products and categories. The more products they see, the more confused they are.
To help customers get oriented to the vast array of products, we display personalized boxes with top-selling products. Customers trust them, and we see a great increase in revenues.

Pre-basket upsell and cross-sell

We put cross-sell/upsell personalized boxes into pre-basket with a specialized algorithm combining customer preferences and high-margin products.
Our algorithm calculates top-selling categories, products sold together, top-selling products, and customer preferences.

Top products in categories

We’ve curated specialized personalized boxes featuring best-selling items across various product categories. These top-seller boxes are designed to assist customers in making informed shopping decisions. Our algorithm analyzes top-selling categories, frequently purchased items, popular product combinations, and individual customer preferences to tailor each box to their unique tastes.

Last viewed items on home page

A super important element for increasing customer satisfaction and revenues is the Last viewed box on the home page.

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