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What Is Behind the 21% Increase in Houseland Revenue

Houseland.cz wants to have a top-selling e-shop and follow the newest trends in e-commerce. The goal was quite straightforward. To discover how much money we can deliver additionally with our personalization tools.

What Is Behind the 21% Increase in Houseland Revenue

+13 %

Conversion rate

+21 %

Revenue increase

+9.4 %

Number of transactions

What Houseland said about Persoo?

“Few weeks after our eshop got personalized tool from Persoo implemented we decided to run A/B test to see the business results. And we were very positively surprised. The results were better than expected!”

Marek Stebel
CEO, Houseland

Personalized Search and Autocomplete

Persoo:

We implemented personalized search, autofill, and style using the same design as e-shop.
Search can solve typos, synonyms, wrongly written labels, and product names. It also processes customer personal preferences, price sensitivity, label preferences, purchase history, etc.

Pre Basket Upsell cross-sell

Persoo:

We incorporate personalized upsell and cross-sell boxes in the pre-basket stage, leveraging a specialized algorithm that merges customer preferences with high-margin products.

This algorithm analyzes top-selling categories, frequently purchased products, and individual customer preferences to generate targeted recommendations.

Top products in categories

Persoo:

We curate tailored, personalized boxes for specific product categories featuring top-selling items. These curated selections assist customers in making informed purchasing decisions by showcasing popular products within their area of interest. Our algorithm continually refines recommendations based on top-selling categories, frequently paired products, and individual customer preferences.

Alternative products on the concrete product page

Persoo:

To enhance conversion rates, we ensure that customers have access to alternative product suggestions directly on the product page they are viewing. By presenting related products alongside the main item, customers can explore additional options without having to navigate back to the product category.

Last viewed items on HP

Persoo:

Including a “Last Viewed” box on the homepage is a pivotal component of our strategy. This feature allows customers to revisit previously viewed items, fostering familiarity and enhancing their shopping experience. We have found that positioning these boxes on the homepage yields the greatest impact on customer satisfaction and, ultimately, drives revenues.

Top-selling product on HP

Persoo:

Moreover, we recognize customers’ challenges when navigating through numerous products and categories. We prominently feature a personalized box on the homepage showcasing top-selling products to address this. This strategic placement not only helps customers orient themselves but also instills confidence in the recommendations provided, resulting in a notable increase in revenues.

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