+34 %
Revenue boost
+36 %
Number of transactions
+8 %
Average order value
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Etravel.cz sell local and international trips and vacations. The target was to improve revenue as much as possible.
Revenue boost
Number of transactions
Average order value
Etravel.cz is one of the largest online tour sellers in the Czech market, focused on selling inland and foreign trips. The goal was simple. To determine by what percentage its turnover will increase if they use personalized recommendations.
We implemented general recommendations along with displaying recently viewed tours on the main page.
On category pages, we placed the most attractive tours for a given visitor according to his price preferences and current or previous interests. We placed these boxes in the page footer.
We placed boxes offering alternative or cross‑sell tours to the footer of pages with tour details.