English
+15.6 %
Revenue
+7.4 %
AOV
+4.3 %
Conversion rate
Top-selling goodies are not always the top-selling goodies. That might summarize our ABC testing, which we did in the e-shop Hanibal with outdoor equipment.
Hanibal is a well-known e-shop selling outdoor equipment. In its cross-sell and upsell activities, it recommended a one-size-fits-all solution – top-selling products. After our analysis, we agreed with the client to run ABC testing in three target groups for two months.
Group A
Control group without any recommendation. No x/up sell in the basket.
Group B
A control group with the current solution.
Group C
Personalized offers are available with the Persoo solution, a smart AI and machine learning algorithm based on data collected over the past five years.
