+35 %
Revenue boost
+23.6 %
Click-through rate
+16.7 %
Sold items
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Kniha.cz is a huge e-commerce platform selling books in Czech Republic.
Revenue boost
Click-through rate
Sold items
The Kniha.cz e-shop, owned by the Mladá fronta publisher, wanted to make shopping easier for its customers, so they decided to personalize the website.
First, we tested Persoo in an A/B test, where 50 % of users saw the personalized variant and 50 % did not. Total turnover got an increase of 35 % during one month of A/B testing. This happened mainly due to the higher number of books purchased per transaction.
We added a line of products and called it news in our offer. The personalized list of books corresponds to the customer’s preferences as well as current trends.
We added a special line to each category, displayed first and carrying book recommendations based on the category, customer interests, and current demand or trends. Persoo increases conversions by recommending books and making the whole purchase process easier for customers.
We added books from the same category that match the customers’ interests and which have the potential to get their attention as the first line on the product’s details page. In the second row, we placed books from other categories related to the currently viewed title.
We also added displaying books that can get customers’ attention in the shopping cart.