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Kniha.cz: Total Turnover Got an Increase of 35 %

Kniha.cz is a huge e-commerce platform selling books in Czech Republic.

Kniha.cz: Total Turnover Got an Increase of 35 %

+35 %

Revenue boost

+23.6 %

Click-through rate

+16.7 %

Sold items

The Kniha.cz e-shop, owned by the Mladá fronta publisher, wanted to make shopping easier for its customers, so they decided to personalize the website.

First, we tested Persoo in an A/B test, where 50 % of users saw the personalized variant and 50 % did not. Total turnover got an increase of 35 % during one month of A/B testing. This happened mainly due to the higher number of books purchased per transaction.

Where was the problem?

On the websites, there were places for cross-selling and upselling, containing a default offer of books that was the same for every visitor.

How did it end up?

Thanks to personalized recommendations, people often buy multiple books from the same author in one purchase, whether it’s a sequel book or just an impression of a favorite author’s name.

Homepage solution

Persoo ON

We added a line of products and called it news in our offer. The personalized list of books corresponds to the customer’s preferences as well as current trends.

Categories

Persoo ON

We added a special line to each category, displayed first and carrying book recommendations based on the category, customer interests, and current demand or trends. Persoo increases conversions by recommending books and making the whole purchase process easier for customers.

Book details

Persoo ON

We added books from the same category that match the customers’ interests and which have the potential to get their attention as the first line on the product’s details page. In the second row, we placed books from other categories related to the currently viewed title.

Shopping cart

Persoo ON

We also added displaying books that can get customers’ attention in the shopping cart.

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