English
+14 %
Revenues
+8.2 %
AOV
+6 %
Number of transactions
Homepage solution
Persoo OFF:
Bestsellers set manually by e-commerce maintainers were displayed on the home page. That’s fine, but what about visitors for whom this offer is irrelevant?
Persoo ON:
Right after discovering what the customer is interested in, we switched the bestsellers box on the home page with a personalized recommendation. CTR increased by more than 13%.
Product detail page
Persoo OFF:
Manually filled-in recommendations were set to be displayed on the product details pages by e-commerce maintainers.
Persoo ON:
We placed three product feeds below the product details. One for the “others are also browsing,” which contains alternative products, and the other for the “you might be interested” with other types of products that are often purchased with the currently viewed product + last viewed section
- CTR of “others are also browsing” is 15.5%
- CTR of “you might be interested” is 5,2%
- CRT of „last viewed“ is 10,7%
Precheckout
Persoo OFF:
No recommendation was displayed during the pre-checkout.
Persoo ON:
We placed a feed of upsell products related to what the customer added to the shopping cart at the pre-checkout. The relation between these products was set according to complementary and associated products. CTR of recommendations increased to 3.5%.
Product categories
Persoo OFF:
There were manually set recommendations with no personalization.
Persoo ON:
We sorted filters according to personal preferences and put them in the first line of product feed. CTR increased to 24,8%.
Article categories
Persoo ON:
We put the recommendation box under the header of the page. CTR increased to 24,8%.
