The Best Search Analytics Tools for Monitoring & Auditing Your Website and E-Commerce Shop

Search analytics is an essential tool for any online business. It helps you track its performance and gain insights into how users find your content.

September 28, 2023
Comparisons

The Best Search Analytics Tools for Monitoring & Auditing Your Website and E-Commerce Shop

Why is search analytics so important?
Top search analytics tools
Final thoughts
Frequently asked questions

Search analytics tools are essential for businesses and marketers to keep track of their website’s performance. They provide detailed information about how visitors access your website, which keywords they use to find it, and how often they visit. This data can be used to tweak the optimization of your website to improve its visibility on search engines.

From Google Analytics for SEO and marketing to Luigi’s Box Analytics for e-commerce shop owners, many tools are available for search analytics. Each one offers distinct features and benefits, so it is important to know which one suits your needs best. This article will explore the top search analytics tools to help you with boosting your e-commerce shop sales, website traffic, and more.

Why is search analytics so important?

Consumer behavior is constantly changing, so staying on top of trends and adapting your website or e-commerce shop accordingly is essential. Search analytics tools are designed to provide data on how people are interacting with your website, which can be used to improve visibility and conversions.

Search analytics is essential for businesses and marketers to monitor performance and optimize their websites. With detailed data about how visitors interact with your website, you can make informed decisions to help maximize user engagement.

This includes understanding which keywords and search terms are most successful in attracting potential customers and determining the effectiveness of each page on your site. It also allows you to understand how visitors behave on your website and make tweaks accordingly.

For e-commerce entrepreneurs, search analytics tools provide invaluable insights into customer behavior, allowing you to enhance your customer experience. You can use the data to ensure that your website is properly optimized for SEO, helping you achieve higher rankings on search engine results pages. This can result in increased visibility, more traffic, and ultimately increased sales for your e-commerce shop.

Top search analytics tools

Whether you’re looking for comprehensive insights or detailed analytics reports, there are plenty of search analytics tools available to help you monitor and optimize your website. Here are some of the best search analytics tools currently on the market:

Google Analytics: comprehensive insights into your website performance

With just over 92% of the search engine market share, Google holds the majority of search engine traffic. Google Search Analytics is a comprehensive analytics tool for tracking the performance of your website. It offers advanced features such as funnel analysis, user segmentation, and custom reports to help you better understand your website’s performance.

You can track the flow of visitors through your website, identify any bottlenecks in the user experience, and gain insights into what content resonates with users. Users can also gauge their website’s visibility on major search engines like Google and Bing by tracking their click-through rate (CTR). With Google Analytics, you can benefit from key features like:

Track the performance of individual pages on their website
Measure their visibility in search engine results
Monitor conversion rate from organic traffic and searches to their website
Analyze user behavior and engagement with reports in an easy-to-use user interface.

With the advanced tracking capabilities with Google Analytics, you can track various metrics, such as how many visitors access each page or which pages are the most popular. You can also analyze keyword trends and other data to see how users search for your site and discover broken links.

Luigi’s Box Analytics: The top analytics tool for business owners and e-commerce shops

For e-commerce shop owners, Luigi’s Box Analytics is a must-have tool. Luigi’s Box Analytics provides essential and specific data to determine any problematic search terms you may have and how best to optimize them.

Gain valuable insight into what your customers are searching for, the struggles they face while doing so, and great ways in which you can improve their overall user experience. Luigi’s Box Analytics allows you to:

Track whether your site searches lead to conversions with an intuitive dashboard
Measure & work to avoid “no results” searches
Discover how your customers find your key content
Integrate directly into your e-commerce shop
Experience a free 30-day trial and live demo

With Luigi’s Box Analytics, you’ll get a glimpse of how clients find key content on your website- along with common typos or niche queries that could be causing trouble – to give your content strategy better visibility! From trending searches to website performance metrics, this is a powerhouse tool for e-commerce owners to predict future customer actions. Book a demo call and take advantage of Analytics and other tools from Luigi’s Box today!

SEMrush is an all-in-one suite of comprehensive tools for search analytics. It offers keyword tracking, backlink analysis, and a deeper analysis of competitors to help users optimize their websites. With SEMrush, you can track your rankings on major search engines, category rank, and your competitors’ rankings and SEO performance.

You can also use its suite of keyword research tools and tools to analyze search traffic sources and gain insights into how users interact with your website. SEMrush is a well-rounded search analytics suite with a line of tools for:

SEO Strategy
Content Research
Marketing Research
Social Media, and
Advertising

With SEMrush’s advanced reporting and data visualization capabilities, you can easily monitor the progress of your online marketing efforts. It provides a detailed analysis of search engine optimization, backlinks, broken links, inbound & external links, and keyword campaigns. This is an invaluable tool for businesses looking to improve their online presence.

Moz Pro SEO Suite for increased traffic

Moz Pro is a comprehensive suite of SEO tools for tracking website performance and gaining insights into search engine results. With its Site Explorer feature, Moz Analytics allows you to see how your competitors are performing in terms of their organic keyword rankings, backlinks, and overall visibility.

Other features include link analysis, keyword research tools, and content optimization tools. Moz Pro offers tools like:

Keyword Research: Discover what common keywords your customers use to find your website.
Rank Tracking: Track your keyword rankings on major search engines.
Link Analysis & Research: Analyze backlinks and identify any link-building opportunities.
Content Optimization: Ensure your website content is optimized for keywords and phrases to improve visibility in search engine results.
Site Crawl: A detailed crawl check for any error codes for errors that could be impacting your search engine rankings.

Moz Pro is an ideal analytics tool for bloggers, marketers, and website owners looking to understand their website’s performance better and make data-driven decisions. With its powerful features, you can gain valuable insights into your website’s performance and how best to optimize it for search engines.

Clicky: Best tool for monitoring real-time web traffic

Clicky is an analytics tool that offers real-time tracking of web traffic so that you can gain insights into your visitors’ behavior. It allows you to gauge the performance of your website and monitor key metrics such as page views, unique visitors, time on the page, and more.

You can also view a map of where your traffic is coming from or analyze the performance of each page on your website. Clicky offers measurements like:

Bounce Rate: Track how many visitors leave your website after viewing one page
Time on Site: Monitor how much time visitors spend viewing your site’s content
Referrers: Identify the websites and search engines sending traffic to you
Page Views: See which pages are most popular with visitors

Clicky is an essential tool for businesses and marketers looking to gain insights into their website’s performance and make data-driven decisions. With its real-time tracking capabilities, you can quickly identify any issues that could negatively impact your web traffic. It also provides detailed reports that can give you an in-depth understanding of how users interact with your website.

Final thoughts

Search analytics is an essential tool for any website owner or online business. It helps you track your website’s performance and gain valuable insights into how users find your content. Using the right search analytics tools for your e-commerce shop, blog, or website can help you make data-driven decisions and optimize your website for better visibility in search engine results.

Frequently asked questions

Search analytics don’t have to be confusing or overwhelming. With the right tools and resources, you can easily track your website’s performance and make improvements to increase visibility in search engine results. Here are some frequently asked questions about search analytics:

What is search analytics?

Search analytics involves collecting, analyzing, and interpreting data related to how users interact with websites on major search engine platforms. It helps you gain insights into how your website is being found (or not found) in organic search results.

How can I use search analytics?

You can use search analytics to track keyword rankings, backlinks, inbound links, and other performance metrics for your website.

This data can help you identify areas for improvement, such as keyword optimization and content marketing. It can also provide insights into what organic keywords work better than others and how your competitors perform.

What is the best search analytics tool for e-commerce shops?

Luigi’s Box is designed specifically for e-commerce shops and offers powerful insights into website performance and marketing campaigns. It also provides detailed reporting on search results, trends, and analysis.

Luigi’s Box also offers product recommendations, autocomplete, and personalized product listing pages for e-commerce stores. Sign up for a free account today to find out Luigi’s Box Analytics can benefit your e-shop.

Barbora Bončová Product Marketing Specialist

Barbora does magic with words in Luigi's Box as a product marketing specialist. She got into writing while studying at university as a volunteer for various civic associations. Besides being part of Luigi's Box marketing team, she co-organizes the TEDxBratislava conference, where she cares about marketing and PR.