Does your e‑commerce website really need a site search tool?
According to statistics, up to 30% of visitors on an e‑commerce site use internal search. An internal site search tool can increase your conversion rate by 2-3x.
Using an e‑commerce site search software allows you to improve your customer experience by helping users quickly find relevant products on your website. It helps online stores reduce their bounce rate and cart abandonment while enhancing customer loyalty and satisfaction.
What are the must-have features in an e‑commerce site search software?
Although there are many options, e‑commerce businesses should look for site search tools that provide:
- Autocomplete suggestions
- Spell check, autocorrect, typo tolerance, and synonym search
- Advanced filters
- Personalized search results
Should I build an e‑commerce site search software from scratch or use a ready-made tool?
Building your own e‑commerce search tool will give you more flexibility and customizability. However, it is a risky approach, and you might need significant upfront costs, time, and skills to create a fully functional software tool.
On the other hand, a readymade tool makes it easier to get started. It’s already tested and improved via a larger user base’s feedback, meaning you might end up with exciting new features you wouldn’t have thought of on your own, and bugs can get resolved faster. Most ready-made software platforms also have built-in integrations with other tools. Plus, you also get access to a customer support team, which means you won’t have to deal with any technical issues alone.
What are the best site search tools for online businesses?
Some of the high-performing e‑commerce site search platforms include Luigi’s Box, Algolia, Searchspring, Yext, and Bloomreach. Each tool offers a unique set of features that you may find useful for your business. For example, Luigi’s Box AI‑powered search anticipates the user to make mistakes, typos, and use incorrect or slang terms or even synonyms and relevant keywords during the search, helping you avoid no-results searches, and ensuring the best experience for customers.
Before you choose any tool, we recommend trying it out to see if it matches your needs. Book a free demo call to try out Luigi’s Box or request a free 14-day trial of our Analytics feature.