How does conversational commerce work?
Conversational commerce helps brands communicate with their customers using tools such as messaging apps, live chat, chatbots, and voice assistants. These communication methods often use AI to capture and leverage data to more seamlessly guide consumers through the shopping experience, offering 24/7 customer support and a personalized journey.
What is the difference between conversational commerce and conversational marketing?
Conversational commerce sees brands try to connect with and sell something to customers through a conversation, or direct dialog. On the other hand, conversational marketing focuses on brand positioning and awareness in the minds of consumers.
What are the advantages of conversational commerce?
Conversational commerce has given businesses a unique opportunity to connect with customers along every step of their journey. Where blast advertisements like pop-ups may previously have been used to grab a customer’s attention, conversational commerce tools now enable companies to open up a more personalized journey with each customer and build stronger brand-customer relationships.
What is the future of conversational commerce?
Thanks to the rise of technology like AI, conversational commerce has revolutionized the way online businesses interact with customers. As this technology continues to develop and new tools emerge, it’s set to continue influencing the commerce landscape. With customers increasingly looking for a personalized, seamless shopping experience, conversational commerce is the ultimate strategy to help businesses grow.