English
What is personalized search?
Personalized search shows results that aren’t just based on the typical ranking factors (like the relevance of the content to the keyword), but also on the data that the search engine has about the individual at any given time, such as their geographical location, past searches, or intent.
Why is personalized search important for e-commerce businesses?
Search personalization builds brand loyalty, boosts customer satisfaction, and makes people remember your business. Research reveals that 80% of consumers are more likely to purchase from a brand that offers personalized experiences.
By showing users that you consistently know what is expected of your brand and how to provide the experiences they want, they are more likely to show their loyalty and continue shopping with your brand versus the competition.
What is the difference between standard search and personalized search?
Standard search settings typically rely on semantic search, where the search engine looks for literal matches of the query words or variants of them without understanding the overall meaning of the query. Generic search returns identical search results to all users for identical queries, regardless of varied user interests and information needs.
On the other hand, personalized search provides results tailored specifically to an individual’s interests by taking into account information about them beyond what they type in the search field. For any given query, a personalized search can show different search results to different individuals. Alternatively, it may rank search results differently for every individual based on their preferences, interests, and information needs.
How is search personalized?
Search personalization uses several factors to deliver personalized results. For example, Google uses personalized search that has access to a user’s browser history, bookmarks, location, and data across different Google services stored in the Google account. Google said that websites frequently visited by the user tend to rank higher on the Google search engine results page (SERP). This works the same way in e-commerce search, as the information retrieval process gathers information about searches and visits to product details.
How long does it take for personalization to take effect?
Luigi’s Box Search feature will take effect immediately after being turned on, as we consider the actual intent almost in real-time. The quality of personalization gradually increases over time as the user’s long-term history is gradually collected and considered.
