What is m-commerce, and how does it differ from e-commerce?
At its core, m-commerce is a form of e-commerce. Both terms refer to buying and selling goods on commerce websites. However, with m-commerce use, there’s a much bigger focus on mobile devices like smartphones and tablets, while e-commerce transactions primarily occur on desktop and laptop computers.
What are mobile wallets, and how do they affect the mobile experience?
Smart handheld devices have apps like Apple and Google Pay, which save debit cards or credit card info, allowing for swift purchases with an uncomplicated identity confirmation.
Tapping a fingerprint sensor or inputting your password leads to near-instant payments instead of having to type in your card details each time you want to purchase something. Therefore, the customer experience is much better with these apps.
How has the COVID-19 pandemic affected mobile commerce adoption?
Although mostly negative for humanity, various COVID-19 pandemic factors, like having to stay home or closing retail stores, have positively impacted m-commerce use.
These factors have led to a much faster mobile commerce adoption, creating new and convenient payment options and significantly increasing mobile-based sales on most commerce websites.
What is the role of AI and ML in mobile technology and m-commerce adoption?
In addition to preventing fraud by analyzing previous transactions and increasing security, AI and ML algorithms improve the customer experience through intelligent chatbots and enhance targeted ads by analyzing your online behavior.
As their use increases in various industries, further implementing these technologies in m-commerce services will lead to quicker m-commerce adoption and improvement in all areas of mobile experience.