What is e‑commerce merchandising?
E‑Commerce merchandising is a strategy of organizing, structuring, and standardizing the products and offers on an online website to increase sales. This method often includes promotions, increasing search results, and mainly focusing on the overall needs and customer satisfaction.
Why does e‑commerce merchandising matter?
Effective merchandising helps e‑commerce businesses to lead potential customers through the buyer’s journey and aims to convert them into loyal customers before they bounce to a new website.
How can search boost e‑commerce merchandising efforts?
By using intelligent searchandising techniques, you can not only ensure that the results are relevant but that they also highlight the things you want users to see and act upon, such as trending products, seasonal items, and related products with higher profit margins so that you can lower bounce rates from your website and increase your profits and achieve high rates of clickability.
What is the best e‑commerce tool?
Many platforms on the market guarantee your data’s scalability and security protection and offer a wide range of operational benefits and analytical tools. Still, Luigi’s Box seems to be the platform that has the most types of e-merchandising tools.