What is digital commerce?
Digital commerce is all the processes involved with buying or selling goods online. It strives to leverage technology and artificial intelligence to create automated processes without the need for human intervention.
How does digital commerce work?
At its core, digital commerce works via automation. It involves a variety of key components such as online platforms, product listings, order fulfillment, logistics, security and protection, and customer interaction.
Why is digital commerce important?
The value comes from being able to keep up with continuos changes in customer behavior and expectations. Digital commerce gives your brand adaptability with the potential to reach more people, differentiate your business, integrate new technologies, and create a personalized shopping experience.
Digital commerce vs. e-commerce
You can think of digital commerce as the older brother of e-commerce. It encompasses every online process within a business transaction, while e-commerce mainly relates to the online storefront. Everything behind the scenes is digital commerce.