E-commerce sales tools are essential for any business, whether it’s a small online shop or a large corporation. Tools can help boost sales by providing information to potential customers, helping to create leads, and closing more deals. Many different sales tools are available, and the right ones for your business will depend on your products or services and your target market.
The effective way to choose tools for your e-commerce business is simply to try them out. But checking out every single tool for your online business would take ages!
That’s why we’ve selected some of the best ones available on the market, so you don’t have to spend hours searching and checking out all the reviews.
Take a look at our list of the best tools for your e-commerce businesses that can improve your conversion rates. provide a delightful user experience for you and your audience, or improve customer retention. But first, let’s find out more about making informed decisions when choosing the best tools for business growth.
What to consider when choosing the best e-commerce tools for boosting sales?
Regarding e-commerce marketing tools, it might be challenging to decide which is the best for your business growth. Choosing the wrong digital products with the wrong set of advanced features might make your business and budget suffer in the long run. Find out what to pay special attention to when choosing the best tools for improving your conversion rates.
The first thing to look at is the key features offered by the tool. Make sure the software or app has all of the key features you need, for example, campaign monitoring, advanced analysis, and reports of obtained data about shoppers and actionable insights into customer behavior and user experience.
Check the tool’s integrations. You may use various tools and apps to manage your website and store (for instance, Google Shopping, WordPress, CRM platforms, or marketing tools you might use). If the app you picked does not integrate well with them, it will be difficult for you to do your job.
Pay attention to user and customer reviews of a tool you will be working with. Reviews are a great source of first-hand information about the usability and capability of the software or app. Applications that maintain good customer relationships with their customer base are usually worth trying.
Finally, find out the pricing and affordability. Unfortunately, they can vary greatly between the tools. It is necessary to research different options and find the software or app that fits your business’s needs without breaking the bank. Some platforms provide demos so you can check if the tool’s right for you.
Friendly reminder: it’s an investment in your business.
1. Luigi’s Box
It is a set of prominent tools for e-commerce businesses. Luigi’s Box offers a product recommender, analytics, and smart search autocomplete. Thanks to all those tools, the online shopping experience will be better than ever.
How does Luigi’s Box work?
Online shoppers looking for products will benefit greatly from Luigi’s Box Recommender. The recommender system presents many suitable items based on the user’s previous searches and preferences. As a result, searching for the perfect solution takes less time, and customers are more likely to continue shopping due to excellent recommendations from Luigi’s Box.
Also, smart search with autocomplete might make the online customer experience a smooth process, and again, it saves time. This feature predicts the rest of the query as a user types it, so there’s no need to enter the whole phrase. Instead, shoppers will be directed to the products they are interested in by simply clicking on the suggestion.
Luigi’s Box has a solution for those who want to analyze the search results on their e-commerce website and then use these valuable insights to make data-driven decisions. Thanks to the analytics tool, you can measure customer interaction with your e-commerce store, and see:
- how many “no results” do your customers get
- if searches lead to conversions
- how products are found most frequently
- and more.
With analytics tools, you can find bugs that drive people to the wrong landing pages instead of a sought-after query and avoid unwanted bounce rates. Additionally, you can obtain and then use the knowledge of customer behavior and apply it to your campaign to be more effective and improve customer lifetimes.
Luigi’s Box provides a handy tool for enhancing your marketing strategy. You might also gain loyal customers and boost your sales with personalized recommendations!
Benefits of Luigi’s Box:
- Easy to implement
- Voice search support
- User-friendly interface
- Complex multiplatform analysis
- Flexible pricing
- Intuitive dashboard with visual reports of the data
Luigi’s Box Pricing
Each of the Luigi’s Box users gets a tailored plan with custom pricing based on information about your e-commerce store plan based on the number of products in a catalog, the monthly views, and the services the company wants to add.
Contact our sales team if you have any questions.
2. Crazy Egg
This tool lets you see where visitors click on your site, how long they stay on each page, and generally what they do on your site. Information about website interaction can help you improve your website design, enhance your online presence, and boost sales figures.
How does Crazy Egg work?
Thanks to tools like heatmaps, A/B testing, traffic analysis, or error tracking, you can check if your online store is optimized for purchases. A great-looking and functional online shop is crucial to increasing sales and reducing cart abandonment. And Crazy Egg could help you with that.
Benefits of Crazy Egg:
- Video recording
- Integration with other platforms
- Data analysis of A/B testing
Crazy Egg pricing
Four subscription plans are available:
- Basic at $29/month
- Standard at $49/month
- Plus at $99/month
- Pro at $249/month
When you’re a marketer of an e-commerce store, it’s good to have a tool for content marketing. Buffer is a social media management platform where you can plan and publish your posts.
How does Buffer work?
It works as a planner – Buffer allows you to schedule posts ahead of time on Facebook, Twitter, LinkedIn, and more. Then, using social media platforms, you can notify your customers about discounts and special offers at the right time, encouraging them to do the shopping at your place.
Benefits of Buffer:
- A free plan
- User-friendly interface
- Analytics tools
Four pricing plans are available:
- Free at $0/forever (but quite limited)
- Essentials at $6/month/per channel
- Team at $12/month/channel
- Agency at $120/month for 10 channels
If you run multiple accounts of your online store, Buffer could be slightly pricy compared to other social media planners.
Shopify is an online store-building platform that anyone can use. It takes care of all the back-end work, like hosting and security, so you can focus on selling your products.
How does Shopify work?
It is one of the tools that help design, set up, and manage e-commerce platforms as well as brick-and-mortar stores. The customization options allow users to create a website that reflects their brand identity. Also, you can build a user-friendly website and make it easy for customers to purchase items from your online store.
Benefits of Shopify:
- You can make your e-commerce store shopper-friendly
- Integrates with other tools
- No coding skills are required for building a simple website
Four subscription plans are available:
- Starter at $5/month
- Basic at $29/month
- Shopify at $79/month
- Advanced at $299/month
There’s also a plan for high-volume businesses with custom pricing.
5. Google Analytics
It is one of the e-commerce marketing tools helpful in analyzing data and boosting sales.
How does Google Analytics work?
For e-commerce stores, you can track many valuable metrics crucial when making a data-driven decision. For example, you can monitor the transactional data, revenue per product, or shopping cart abandonment rate.
Benefits of Google Analytics:
- Data visualization
- Goals setting and monitoring
- A better understanding of buyers
Google Analytics pricing
Two plans are available: a free one and the Google Analytics 360 plan at $12,500/month.
This plugin will allow your e-commerce business to create and manage an online store in WordPress. Your website’s design and functionality may also affect your online sales, so it’s worth considering e-commerce tools like WooCommerce while looking for an increasing retail sales platform.
How does WooCommerce work?
The plugin offers various advanced features that make it easy for you to provide coupons, discount codes, or rebates for orders with specific conditions or free shipping. All those work like a magnet for customers, boosting your sales.
Benefits of WooCommerce:
- Tracking customer engagement
- Easy to implement
- Used for selling digital and physical products
For pricing details, you need to contact WooCommerce. The price is estimated based on the customers’ reviews.
Planning, publishing, and measuring performance across your social media accounts and marketing channels are easier with Kontentino. By creating valuable content that engages potential customers, businesses can connect with more buyers and drive more online sales.
How does Kontentino work?
Thanks to a Kontentino scheduler, you can plan your content strategy on various social media channels like Facebook, Instagram, Twitter, LinkedIn, or Pinterest. You can also plan Facebook Ads there.
Benefits of Kontentino:
- URL shortener
- Drag-and-drop interface
- Budget planner
- Ads planner for Facebook
Three subscription plans are available:
- Starter at $53/month
- Standard at $117/month
- Pro at $216/month
There’s also an enterprise solution for bigger online stores and brick-and-mortar ones.
Regardless of experience or skill level, Canva is a widely used graphic design tool. In addition, it offers a broad range of templates and tools for creating designs, making it a marketing tool for small businesses and entrepreneurs.
How does Canva work?
With Canva, you can create appealing posts for your social media platforms and valuable infographics. And also:
and more. Digital content plays a vital role in social media marketing success and boosting sales, so consider having a tool to assist you.
Benefits of Canva:
- Drag-and-drop interface
- Templates library
- A free plan (but with many limitations)
Pricing of Canva
There are free pricing plans:
- Free at $0/month (no credit card required)
- Pro starts at $12.99/month
- Enterprise starts at $36/month
Costs depend on how many people you have on your team. So whether you’re an individual business owner or working in a group, Canva is helpful for both.
9. Zendesk Chat
It is a chat software for providing customer service. Zendesk allows you to communicate with your customers in real time, which helps to resolve any issues quickly. A satisfying customer service experience might be one of the reasons people come back for your products and services.
How does Zendesk work?
The app gathers messages your customers send you from various social media platforms and communication channels (for example, Facebook Messenger) in one place. So, your chat agents are able to manage the messages providing good customers via live chat.
Implementing a chatbot for the most common questions buyers ask is also possible.
Benefits of Zendesk:
- Easy setup
- Gathering information about your customers and visitors
- Real-time support for increasing customer satisfaction
The platform is suitable for small teams, mid-sized businesses, and more prominent companies. In addition, there’re many subscription plans, depending on what purpose you need them for. For instance, the team plan costs $19/month/agent, whereas the enterprise plan costs $215/month/agent.
ActiveCampaign delivers a set of tools for e-commerce platforms. It helps improve customer experience, increasing customer loyalty and conversion.
How does ActiveCampaign work?
E-commerce businesses can use ActiveCampaign as an email marketing platform, CRM tool, marketing automation supporter, and lead management solution. However, ActiveCampaign is a very complex software program due to its many features.
Benefits of ActiveCampaign:
- Various tools
- Many integrations with other platforms
- Flexible pricing
There’re four subscription plans, and all prices depend on how many contacts you have. For example, when you have 2,500 contacts, the most basic plan costs $61/month, and the Professional plan costs $187/month.
An e-mail marketing platform might also be a tool for boosting e-commerce sales, and Mailchimp is one of them. You can send value-driven emails to your target audience with the help of several features. It’s a great way to promote new products and build relationships with current and potential customers.
What does Mailchimp offer?
Mailchimp will help deal with audience management with CRM tools. For example:
- Signup forms for collecting data about customers
- Audience segmentation for delivering relevant content
- Audience dashboard for analyzing data about buyers
If you want to make eye-catching email campaigns, use creative tools. They let you create design templates and also personalized emails.
With a Mailchimp marketing automation tool, your email campaigns can drive more website traffic and increase sales. Also, the platform automatically sends transactional emails with updates about customers’ purchases or account activity.
Insights and analytics provide an understanding of your email marketing performance. Also, Mailchimp offers an analysis of your email recipients’ data so you get to know your audience more.
Benefits of Mailchimp:
- A/B testing
- Custom templates of landing pages and emails
- A free plan
The platform comes with many pricing plans, depending on your contacts and the tools you want to use.
12. Google Ads (former Google Adwords)
Google Ads allows businesses to place ads on Google and its affiliated sites. There are many options available for advertisers, including where their ads appear, what ads include, and how much they cost.
How does Google Ads work?
Marketers can target their ads based on location, age, gender, interests, and many other factors. Consequently, they ensure that their ads reach the right audience.
Worth remembering: Google Ads allows you to reach customers more quickly than the Search Engine Optimization tool. However, both are essential and can give you different results.
Benefits of Google Ads:
- Variety campaigns
- Easy to use
- Flexible pricing
Google Ads pricing
You decide how much money you want to spend on advertising.
BlueWinston is a PPC tool dedicated to automating product advertisement. Automates and brings special features for Performance Max and Product Text campaigns. Aims to enhance your ROAS% and increase efficiency of your Google and Microsoft Ads accounts.
BlueWinston significantly automates and streamlines Product Ads, for example automates Keywords & Ads creation, offers advanced product filters and built-in scripts. This way, it gives you much more time for focusing on other pivotal tasks.
How does BlueWinston work?
BlueWinston uses API connection to Google and Microsoft Ads to create and optimize both Performance Max and Product Search campaigns.
To create campaigns you can use both product data sources (feeds) and Merchant Center accounts. Both are used for specific types of campaigns. In addition you can also use Luigi’s Box data feed, to create unique human search based campaigns.
On top of all campaign types, BlueWinston offers useful features such as advanced filters (filtering of products in campaigns + combination of filters), automatic keyword creation, unique ad patterns, optimization scripts, and much more.
Benefits of Blue Winston:
- Great time saver
- Google Ads automation
- Flexible pricing plans
Blue Winston pricing
Blue Winston offers four pricing plans, each with a different limit for product promotion.
And there you have it. We hope you’ve found this list useful, and most importantly, don’t be afraid to experiment!
Pick the right e-commerce tools for your online business
There is no one-size-fits-all answer when it comes to the best e-commerce tools. What works for one company might not work for another. However, it’s good to keep in mind that a personalized experience might be something special in the shopping customer journey.
Luigi’s Box is a fantastic e-commerce platform for businesses of all sizes. It offers a wide range of features, including personalized search recommendations, that can help boost sales. Start a free 30-day trial today or request a demo to see how Luigi’s Box can benefit your business.
Frequently asked questions
What are e-commerce tools?
E-commerce tools are software applications and platforms that enable online businesses to manage, optimize, and streamline their operations. They assist in various aspects, including website design, inventory management, customer service, and marketing, aiming to enhance user experience and boost sales.
What are the benefits of using e-commerce tools?
Using e-commerce tools offers businesses enhanced efficiency, cost reduction, and improved customer experience. They automate various processes, provide valuable insights through data analytics, facilitate better inventory management, and aid in creating targeted marketing strategies to boost sales and brand awareness.
What are some must-have e-commerce tools?
Must-have e-commerce tools include website builders like Shopify, marketing automation tools like Mailchimp, analytics platforms like Google Analytics, and customer service software like Zendesk. E-commerce search solutions like Luigi’s Box are also essential to optimize on-site search and enhance user experience.
What are the best e-commerce platforms?
The best e-commerce platforms include Shopify for its user-friendly interface, Magento for customization options, BigCommerce for scalability, and WooCommerce for WordPress integration. Each platform offers a unique set of features catering to various business needs and sizes.
What are the best e-commerce search solutions?
Best e-commerce search solutions include Algolia for its speed, Elasticsearch for flexibility, and Luigi’s Box for its ability to deliver personalized search experiences. These solutions are instrumental in enhancing on-site search, ensuring that customers easily find what they’re looking for, and increasing conversions.
How to choose the right e-commerce software for your business?
Choosing the right e-commerce software involves evaluating your business needs, budget, and required features. Consider the software’s scalability, customization options, and the support provided. Test a few options, assess their performance, and read reviews to make an informed decision aligning with your business objectives.
Barbora does magic with words in Luigi's Box as a product marketing specialist. She got into writing while studying at university as a volunteer for various civic associations. Besides being part of Luigi's Box marketing team, she co-organizes the TEDxBratislava conference, where she cares about marketing and PR.More blog posts from this author