12 E‑Commerce Tools That Will Boost Your Sales

E‑commerce sales tools are essential for any business, whether a small online shop or a large corporation. Tools can help boost sales by providing information to potential customers, helping to create leads, and closing more deals. Many different sales tools are available, and the right ones for your business will depend on your products or services and your target market.

The effective way to choose tools for your e‑commerce business is simply to try them out. But checking out every single tool would take ages! 

That’s why we’ve selected some of the best ones available on the market, so you don’t have to spend hours searching and checking out all the reviews. 

Keep reading our list of the best tools for your e‑commerce businesses. But first…

What should you consider before choosing the best e‑commerce tools for boosting sales?

Regarding e‑commerce marketing tools, deciding which is the best for your business might be challenging. However, in picking the right platforms, you must pay special attention to the following aspects.

• The first is the features offered by the tool. Make sure the software or app has all of the features you need, for example, campaign monitoring, advanced analysis, and reports of obtained data about shoppers
• Check the tool’s integrations. You may use various tools and apps to manage your website and store (for instance, Google Shopping, WordPress, or CRM platforms, whatever you use). If the app you picked does not integrate well with them, it would be difficult for you to boost sales as effectively as you can.
• Pay attention to user and customer reviews of a tool you will be working with. Reviews are a great source of first-hand information about the usability and capability of the software or app.
• Finally, find out the pricing and affordability. Unfortunately, they can vary significantly between the tools. It is necessary to research different options and find the software or app that fits your business’s needs without breaking the bank. Some platforms provide demos, so you can check if the tool’s right for you. 

Friendly reminder: it’s an investment in your business.

Powerful tools that boost sales

#1 Luigi’s Box

It is a set of prominent tools for e‑commerce businesses. Luigi’s Box offers a product recommender, analytics, and intelligent search autocomplete. Thanks to all those tools, the online shopping experience will improve.

How does Luigi’s Box work?

Online shoppers looking for products will benefit significantly from Luigi’s Box recommender. The recommender system presents many suitable items based on the user’s previous searches and preferences. As a result, searching for the perfect solution takes less time, and customers are more likely to continue shopping due to excellent recommendations from Luigi’s Box.

Also, intelligent search with autocomplete might make the online customer experience a smooth process, and again, it saves time. This feature predicts the rest of your query as a user types it, so there’s no need to enter the whole phrase. Instead, shoppers will be directed to the products they are interested in by simply clicking on the suggestion.

Luigi’s Box has a solution for those who want to analyze the search results on their e‑commerce website and then use the knowledge to make data-driven decisions. Thanks to the analytics tool, you can see:

• how many “no results” do your customers get
• if searches lead to conversions
• how products are found most frequently
• and more

With analytics tools, you can find a bug that drives people to a wrong landing page instead of a sought-after query. Additionally, you can obtain and then use the knowledge of your customers’ behavior and apply it to your campaign to be more effective. 

Luigi’s Box provides a handy tool for enhancing your marketing strategy. You might also gain loyal customers and boost your sales with personalized recommendations!

Benefits of Luigi’s Box:

• easy to implement 
• voice search support
• user-friendly interface 
• complex multiplatform analysis
• flexible pricing
• intuitive dashboard with visual reports of the data

Luigi’s Box Pricing 

Each of the Luigi’s Box users gets a custom-tailored plan previously giving information about your e‑commerce store plan based on the number of products in a catalog, the monthly views, and services the company wants to add. 

Contact our sales team if you have any questions.

#2 Crazy Egg

This tool lets you see where visitors click on your site, how long they stay on each page, and generally what they do on your site. Information about website interaction can help you improve your website design, enhance your online presence and boost sales figures.

How does Crazy Egg work?

Thanks to tools like heatmaps, A/B testing, traffic analysis, or error tracking, you can check if your online store is optimized for purchases. A great-looking and functional online shop is crucial to increasing sales and reducing cart abandonment. And Crazy Egg could help you with that.

Benefits of Canva:

• drag-and-drop interface
• templates library 
• a free plan (but with many limitations)

Pricing of Canva

There are free pricing plans:

• Free at $0/month (no credit card required)
• Pro starts at $12.99/month
• Enterprise starts at $36/month

Costs depend on how many people you have on your team. So whether you’re an individual business owner or working in a group, Canva is helpful for both.

#9 Zendesk Chat

It is a chat software for providing customer service. Zendesk allows you to communicate with your customers in real-time, which helps to resolve any issues quickly. A satisfying customer service experience might be one of the reasons people come back for your products and services.

How does Zendesk work?

The app gathers messages your customers send you from various social media platforms and communication channels (for example, Facebook Messenger) in one place. So, your chat agents can manage the messages providing good customers via live chat.

Implementing a chatbot for the most common questions buyers ask is also possible.

Benefits of Zendesk:

• easy setup
• gathering information about your customers and visitors
• real-time support for increasing customer satisfaction

Zendesk pricing

The platform is suitable for small teams, mid-sized businesses, and more prominent companies. In addition, there’re many subscription plans, depending on what purpose you need them for. For instance, the team plan costs $19/month/agent, whereas the enterprise plan costs $215/month/agent.

#10 ActiveCampaign

ActiveCampaign delivers a set of tools for e‑commerce platforms. It helps improve customer experience, increasing customer loyalty, and conversion.

How does ActiveCampaign work?

E‑commerce businesses can use ActiveCampaign as an email marketing platform, CRM tool, marketing automation supporter, and lead management solution. However, ActiveCampaign is a very complex software program due to its many features.

Benefits of ActiveCampaign:

• various tools 
• many integrations with other platforms
• flexible pricing

ActiveCampaign pricing

There’re four subscription plans, and all prices depend on how many contacts you have. For example, when you have 2,500 contacts, the most basic plan costs $61/month, and the Professional plan costs $187/month.

#11 Mailchimp

An e-mail marketing platform might also be a tool for boosting e‑commerce sales, and Mailchimp is one of them. You can send value-driven e-mails to your target audience with the help of several features. It’s a great way to promote new products and build relationships with current and potential customers.

What does Mailchimp offer?

Mailchimp will help deal with audience management with CRM tools. For example:

• signup forms for collecting data about customers
• audience segmentation for delivering relevant content 
• audience dashboard for analyzing data about buyers

If you want to make eye-catching e-mail campaigns, use creative tools. They let you create design templates and also personalized e-mails.

With a Mailchimp marketing automation tool, your e-mail campaigns can drive more website traffic and increase sales. Also, the platform automatically sends transactional e-mails with updates about customers’ purchases or account activity.

Insights and analytics provide an understanding of your e-mail marketing performance. Also, Mailchimp offers an analysis of your e-mail recipients’ data so you get to know your audience more.

Benefits of Mailchimp:

• A/B testing 
• Custom templates of landing pages and emails
• A free plan 

Mailchimp pricing

The platform comes with many pricing plans, depending on your contacts and the tools you want to use. 

#12 Google Ads (former Google Adwords)

Google Ads allows businesses to place ads on Google and its affiliated sites. Advertisers have many options, including where their ads appear, what ads include, and how much they cost.

How does Google Ads work?

Marketers can target their ads based on location, age, gender, interests, and many other factors. Consequently, they ensure that their ads reach the right audience. 

Worth remembering: Google Ads allows you to reach customers more quickly than the Search Engine Optimization tool. However, both are essential and can give you different results.

Benefits of Google Ads:

• variety campaigns
• easy to use
• flexible pricing

Google Ads pricing 

You decide how much money you want to spend on advertising. 

And there you have it. We hope you’ve found this helpful list, and most importantly, don’t be afraid to experiment!

Pick the right e‑commerce tools for your online business

There is no one-size-fits-all answer when it comes to the best e‑commerce tools. What works for one company might not work for another. However, it’s good to remember that a personalized experience might be unique in the shopping customer journey. 

Luigi’s Box is a fantastic e‑commerce platform for businesses of all sizes. It offers a wide range of features, including personalized search recommendations, that can help boost sales. Start a free 14-day trial today or request a demo to see how Luigi’s Box can benefit your business.

Frequently asked questions

Why should one use e‑commerce tools?

If you run an e‑commerce store, you know that there are many benefits to using e‑commerce tools. They can automate many tedious and time-consuming tasks, freeing up your time so you can focus on other aspects of running your business. E‑commerce apps can also help you track inventory levels, process orders faster and more efficiently, and improve customer satisfaction.

What e‑commerce tools should my store use?

This will depend on several factors, including your business size, budget, and types of products you sell. If you’re just starting, you may want to consider using an all-in-one e‑commerce platform with many built-in tools. But if your budget and resources allow, you can also choose to use a more customized approach, selecting individual tools that meet your specific needs.

What are good practices for using e‑commerce tools?

Choose tools that are compatible with each other, as this will make it easier to integrate them into your existing systems and avoid any potential headaches down the road. Also, don’t forget to pay attention to reviews and ratings when choosing e‑commerce tools. Look for ones that have been well-reviewed by other users and that offer good customer support in case you run into any problems. Test out the tools before using them on your live site to avoid potential disruptions to your business – especially if you need to put a lot of money or time into setting them up.

E‑commerce tools are constantly evolving, so it’s essential to keep up with the latest trends and developments to ensure you’re using the best tools for your business.