What is Black Friday?
Black Friday represents one of the busiest times of the year for retailers. With the flourishing of online shopping and especially with the arrival of the coronavirus pandemic, this event represents one of the largest shopping events in the e-commerce world. It is held annually in the last week of November and marks the beginning of the holiday season.
Why is this event so important for online businesses?
By using the right strategies and techniques, e-commerce businesses can benefit from this event in the form of an enhanced user experience, increase in sales, expanding brand awareness, empty warehouses, gaining new loyal customers, and valuable insights into consumer behavior, popular products, and sales trends to refine their strategies, optimize marketing efforts, and make data-driven decisions throughout the year.
hen is the best time to prepare for Black Friday?
Since we know, according to statistics from previous years, that Black Friday causes a huge shopping spree, it is great to invest enough time preparing for this event in advance. Black Friday falls on the last Friday of November every year; start your preparations at least a month in advance to ensure everything is as it should be. Do not hesitate to use our checklist with the best e-commerce Black Friday tips to check if you have everything ready.
What should online merchants not forget before Black Friday?
Online merchants should ensure they have all the essentials covered, such as a sufficient number of items in stock and the number of employees, especially in the positions that will be the most busy. Test their website for search performance to handle a large influx of customers. Check their product offer on the site, including product images and descriptions. In the case of a recommender, what suggestions will it show customers, and whether it uses the right personalization strategies. Also, the checkout process and payment options. And last but not least, a suitable marketing campaign so that customers catch their offer in time.