How can salespeople provide customer service after the sale closes?
Salespeople can use various channels to stay in touch with customers, including solutions such as a business phone system and AI tools. Ideas for after-sales service include extended warranties and guarantees, discounts, and loyalty programs.
What is after-sales service?
After-sales service describes the follow-up actions you take after a customer makes a purchase to ensure they are satisfied and encourage them to buy again. Businesses should offer after-sales service to both in-person and online customers.
Why is after-sales service important?
In the highly competitive business landscape, the power of after-sales service mustn’t be underestimated. It can transform a single transaction into a lasting relationship. Your customers are your most valuable assets, and you need to nurture them in order to ensure satisfaction and avoid customer churn.
How to provide an excellent after-sales service?
As well as reaching out post-purchase and handling customer complaints efficiently, you can go the extra mile and offer extra services. For example, you could provide user training for tech products, send out relevant content in emails, and start a customer referral program with rewards. This helps to give customers a positive impression of the company.