What is Cross-sell?
Cross-sell is a Luigi’s Box Recommender feature that suggests popular or useful products from different categories to increase the customers’ shopping cart value.
The recommendations can include items frequently bought together in one shopping trip. This is possible thanks to association rules, sequence rules, collaborative filtering, and matrix factorization. For example, a Cross-sell product recommendation that comes when buying a new smartphone might be a power bank, a phone charger, or a new phone case.
The Cross-selling feature creates these recommendations based on purchases made by other customers. This feature extends its helping hand even further, as it helps us understand which product types and categories are bought together. That way, we can recommend new items as soon as they become available and create an effective cross-selling environment for your e-commerce website.
How can you use Cross-sell?
Cross-selling is an ideal feature for helping customers find the right product combinations and saving them a second shopping trip.
It’s also great for promoting products they will most likely buy with their first product choice or recommending additional equipment they might not know about. In either case, Cross-Selling is excellent for increasing the average shopping cart value and improving sales.
What are the benefits of Cross-sell?
- Recommends products across categories
- Increases the average shopping cart value
- Increases your sales
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