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Searchandising: A Goldmine For E‑Commerce Businesses
With the boom in e‑commerce, online businesses are investing a huge chunk of their capital into traffic, traffic, traffic. But this hard-earned traffic can easily click away from your website to a competitor's due to an unfulfilling search experience.
To tick the right search experience boxes, searchandising is an AI‑powered customer experience tool to consider.
What is searchandising all about?
Searchandising is a contraction of the terms Search and Merchandising.
Recall your last visit to a conventional brick-and-mortar store. You probably found hanging banners, displays of special discounts, and catchy product arrangements on the store’s shelves. These attractive designs are all strategies to capture customers’ attention as they step into the shop, thereby increasing the chances of conversion.
Searchandising is the e‑commerce imitation of this age-long practice in traditional stores. Simply put, searchandising allows you to flaunt your e‑commerce merchandise through the search feature and in the most profitable way.
Four ways searchandising can boost your e-store performance
Helps your customers discover new products
Too often, your customers need to learn what they want. Many would abandon their search query if they knew a better deal. And if they’re satisfied with your search suggestion, they’d be grateful, make a purchase, and likely return.
Searchandising helps you inform your customers of new exciting products, improving their purchase journey and ensuring customer satisfaction.
Increase buyers' average shopping cart value
The convenience of online shopping increases bounces rates – since visitors have a vast majority of alternatives, it’s easy to click away after a few unsatisfied searches.
With exciting offers and seamless navigation, searchandising reduces the temptation for users to bounce off your site and increases buyers’ tendency to add more items to their shopping carts.
Increases your e-store sales
Informed by your business objectives, user behavior, and stock availability, you can tweak your search pages to promote specific products, influence buyers’ decisions, and increase conversion rate.
Search merchandising beautifies your stores’ search experience, making products more attractive and interesting to visitors. The more searchers find your product uniquely captivating, the higher the temptation to explore more options. Of course, this could mean more sales.
Makes your visitors return for more
Always remember many competitors are struggling for your customer’s attention. So, you want to create a good impression right from their first visit.
Luigi’s Box boasts impressive features like autosuggest, product recommendation, banner images, and no no-page results. These features guarantee your store’s visitors of a personalized shopping experience, increasing the likelihood of coming again.
Remember that over 30 percent of your e-store visitors prefer your search box – another reason to exploit the searchandising strategy.
How does searchandising work?
Searchandising allows you to prioritize business-specific needs over the regular search rules for your e-store search engine.
This powerful tool allows you to customize your business goals and objectives by promoting certain products over others through the search feature.
To help you deliver more refined results, this search solution reports top-performing and underperforming products. This data helps product owners and managers merchandise your search terms, promoting the most exciting products to your visitors.
How does searchandising achieve its results?
Helping customers discover the right products
Searchandising’s primary goal is to help e‑commerce sites improve their customers’ product discovery journey and increase revenue through:
- Synonyms
Some online shoppers use search terms different from the registered entry in your product catalog. Some search for products with slang, misspelled words, and synonyms.
Searchandising matches keywords entered into the search box with alternative search terms and provides related products – instead of a no-result page.
- Synonyms recommendations
Luigi’s Box AI collects commonly related search terms to help you build a synonyms list.
Assuming a searcher types’ shirt’ but doesn’t get useful results, then modifies it to ‘T-shirt.’ The synonyms recommendation feature suggests these similar keywords to help inform your synonyms list.
- Custom keywords
Custom keyword lists can be effective during holidays, seasonal events, and festivals.
You can create a customized product list for summer holiday shoppers containing sunscreen, hats, swimsuits, or sunglasses. Products like Christmas-themed mugs, shirts, and gift baskets are attractive offers during the Christmas festival.
- Stop words
Instead of receiving chocolate-infused beverages when you type in “chocolate,” the stop words filter the search results to chocolate bars, listing the relevant results.
The stop words tool limits visitors’ search results to the exact item instead of random related keywords.
Product boosting
You can boost certain products on your e‑commerce site’s search results or customize where they appear for a chosen keyword. This can satisfy customer demands with relevant products they never knew existed.
Product boosting is suitable for new arrivals, upgraded product versions, or seasonal items they probably never thought of.
Promotional banners
Do you have specific products you wish to promote at a particular season?
You can promote an offer by displaying selected products on your store’s homepage near the search bar. This strategy draws buyers’ attention to a product you want them to check out.
Autocomplete suggestions
This tool provides auto-generated product suggestions while customers type product names into the search box. This lets you control what products, brands, or categories appear in customers’ searches.
Recommending products that your visitors find interesting can help boost conversion on certain offers.
Learn-to-rank
Scanning through the truckload of products in your store can overwhelm e‑commerce customers.
Monitor how visitors interact with your e-store and use this information to decide which products to rank higher in the search results.
To guide searchers, you can top-rank products with the highest clicks and impressions or those you wish to sell out quickly.
Personalized results
Make every visitor feel catered to with the personalization option. Luigi’s Box will leverage visitors’ online behavior to discover what each customer seeks and promote related products in search results.
Such a personalized experience can convert about 60% of your visitors to repeat customers.
Optimized no-results pages
Product unavailability is an often-ignored opportunity to promote other products and, in turn, boost customer experience.
Rather than losing customers to a competitor, our technology helps you convert a no-result page into a list of recommended alternative products.
Shopping cart value increased dramatically
Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.
Conversion rate increased by 600%
We’ve been using Luigi’s Box since 2017. In addition to our search conversion rate increase by 600%, the service also enhanced our in-store customer service.
Taking extra effort to improve business results
Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e‑shop.
Luigi’s Box improves customer experience
The most significant contribution of Luigi’s Box to EXIsport is an improvement in customer experience. The quicker they find what they search for, and the more relevant the search query is, the higher... more
Improved conversion rates and customer satisfaction
Luigi’s Box is a very progressive tool, which complements our existing analytical data. Its usage led not only to higher conversion rates for our e‑shop but helped us keep high standards of customer... more
Luigi’s Box was a real eye-opener for us
Luigi’s Box was a real eye-opener for us. E‑shoppers often forget to care about customer experience and invest too many resources into advertising. Luigi's Box showed us what we could gain if we... more
More than €100,000/year thanks to Luigi’s Box
Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.
How much will searchandising cost me?
Searchandizing is one of Luigi’s Box Search’s comprehensive e‑commerce solutions. You can enjoy this feature and all other e‑commerce performance-boosting tools in the box without extra out-of-pocket costs.
Simply subscribe to Luigi’s Box Search and experience the searchandising magic.
How can I integrate searchandising into my e‑commerce store?
Integrating Luigi’s Box Search into your e‑commerce shop can happen in simple steps.
After filling out the short form, add a script to your website’s header, and send the product feeds to our expert.
It’s straightforward. You don’t need any IT know-how or a team of experts.
Still skeptical about how searchandising can improve your e-business?
Get on a demo call with one of our experts to discover a new world of possibilities.
Book a Demo CallExplore Luigi’s Box Search features
Luigi’s Box Search offers a holistic search strategy designed with an exhaustive list of complementary features with great benefits for your e-store and visitors.
These tools expose your online business to several opportunities to improve visitors’ search experience, increase conversion, and boost revenue and customer retention. Some of Luigi’s Box Search’s unique features include:
Advanced Filtering UI
Filter search results through an intuitive UI according to various factors and customize categories.
Learn more
Autocomplete
Make search easier with the smart search-as-you-type feature without typing the whole query.
Learn more
Business-Oriented Ranking
Understand how your search is used and discover possible improvements with this essential feature.
Learn more
Excluded Results
Give your customers complete control over their search results with the option of removing unwanted products.
Learn more
Highlighting
Help customers find desired products easier by highlighting entered keywords of the product.
Learn more
Hierarchical Facets
Use hierarchical facets for faster and easier navigation through e‑shops submenus.
Learn more
No Result Prevention
Prevent users from hitting "0 results" page and bring relevant results related to the original search.
Learn more
Take a tour of our product-discovery tools for your e‑commerce website
Luigi’s Box boasts a fine collection of products that offer your customers a satisfying product discovery experience. That means more revenue for your online business.
Here are other high-value E‑commerce search solutions in Luigi’s Box:
See our clients' testimonials
assisted conversions
search conversion rate
search conversion rate
search conversion rate
on top of standard yearly revenue
average conversion rate
conversion rate of selected product segment
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Frequently asked questions
What is searchandising?
Searchandising offers a huge opportunity for you to flaunt your e‑commerce products, through the search tool, in the most profitable way. Searchandising can help you customize your search results to boost revenue.
Is searchandising as important as most e-store owners claim?
Searchandising can help your e‑commerce stores in different ways, such as assisting customers in discovering new products, increasing average shopping cart value, boosting buyers’ retention, or increasing online store sales.
Can I afford the searchandising package for my small-scale e-store?
Searchandising is an out-of-box component of Luigi’s Box Search package. Simply subscribe to Luigi’s Box Search tool and enjoy all its features, including online search merchandising.
How do I integrate Luigi's Box Search into my e‑commerce store?
Luigi’s Box e‑commerce search solution can be integrated into your search engine in four easy steps: sign up for an account, insert the script into your e‑shop, find new ways to improve, keep unlocking new potential.
