English
Searchandising: A Goldmine For E‑Commerce Businesses
With the boom in e-commerce, online businesses are investing a huge chunk of their capital into traffic, traffic, traffic.
But this hard-earned traffic can easily click away from your website to a competitor's due to an unfulfilling search experience. To tick the right search experience boxes and meet your business goals, searchandising is an AI-powered customer experience tool to consider.
What is searchandising all about
Searchandising is a combination of the terms Search and Merchandising.
It’s a process where search and merchandising meet in one place, allowing e-commerce businesses to promote chosen products directly in the search box to easily capture the attention of e-shop visitors.
Searchandising comes with many benefits, as it works hand-in-hand with traditional e-shop search. For example, it doesn’t divert attention to other parts of the website and promotes products right where the customers search for them. It maintains a natural shopping experience, as these searchandising display ads are still relevant to the search queries the customers use, so there will be no irrelevant products shown.
Simply put, searchandising allows you to flaunt your e-commerce merchandise through the search feature and in the most profitable way while maintaining search relevance and matching search intent.
Why you should pay attention to searchandising
The major reason why you need to pay attention to searchandising is that it definitely brings results. All of the results are tied to providing an efficient search engine available on your e-shop, which the concept of searchandising relies on to influence customer behavior and bring you more sales.
According to our own data, visitors who use search are twice as likely to make a purchase. Another interesting fact is that providing a quality search option can be responsible for as much as 50% of the website’s revenue. Last but not least, 73% of e-shops that focus on providing optimized search experiences report a visible increase in the revenue from search due to improved customer satisfaction.
Now, with this data presented to you, you can easily see why searchandising should become a point of interest for your business. Its ability to promote products while maintaining natural shopping experiences that match shopper intent is something unique when compared to traditional merchandising methods.
Four ways searchandising can boost your e-store performance
Here are a few things searchandising can do for your e-commerce store:
Helps your customers discover new products
Too often, your customers need to learn what they want. Many would abandon their search query if they knew a better deal. And if they're satisfied with your search suggestion, they'd be grateful, make a purchase, and likely return. Searchandising helps you inform your customers of new exciting products, improving their purchase journey and ensuring customer satisfaction with better customer engagement.
Increase buyers' average shopping cart value
The convenience of online shopping increases bounces rates – since visitors have a vast majority of alternatives, it's easy to click away and check other online retailers after a few unsatisfied searches. With exciting offers, relevant content, and seamless navigation, searchandising reduces the temptation for users to bounce off your site and increases buyers' tendency to add more items to their shopping carts.
Increases your e-store sales
Informed by your business objectives, user behavior, and stock availability, you can tweak your search pages to promote specific products, influence buyers' decisions, and increase your conversion rate as well as profit margins from individual sales. Search merchandising beautifies your stores' search experience, making products more attractive and interesting to visitors, regardless of personal taste. The more searchers find your product uniquely captivating, the higher the temptation to explore more options. Of course, this could mean more sales.
Makes your visitors return for more
Always remember that many competitors are struggling to get your customers' attention. So, you want to create a good impression right from their first visit. Luigi's Box boasts impressive features like autosuggest, product recommendation, banner images, and no no-page results. These features work hand-in-hand with product ranking and guarantee a personalized shopping experience for visitors, increasing their likelihood of coming again. Remember that over 30 percent of your e-store visitors prefer your search box – another reason to utilize the searchandising strategy for a better user experience.
How does searchandising work?
Searchandising allows you to prioritize business-specific needs over the regular search rules for your e-store search engine.
This powerful tool allows you to customize your business goals and objectives by promoting certain products over others through the search feature.
To help you deliver more refined results, this search solution uses artificial intelligence to track user interactions and report top-performing and underperforming products. This data helps product owners and managers to improve their merchandising strategy, merchandise the search terms, and promote the most exciting products to their visitors to increase online sales.
How does searchandising achieve its results?
Searchandising efforts are powered by key search functionality often powered by artificial intelligence:
Synonyms
Some online shoppers use search terms that are different from the registered entries in your product catalog. They search for products using slang, misspelled words, and synonyms, which can halt your effort, no matter what your approach to searchandising is.
Good searchandising solutions recognize user intent and match keywords entered into the search box with alternative search terms to provide related products – instead of a no-result page.
Synonyms recommendations
Luigi’s Box AI has machine learning, which collects commonly related search terms to help you build a synonyms list. You can use it to improve your search merchandising strategy and provide higher relevance in search results on any customer journey.
If a searcher types’ shirt’ but doesn’t get useful results, then modifies it to ‘t-shirt, ‘ the synonyms recommendation feature suggests similar keywords to help inform your synonyms list.
Custom keywords
Custom keyword lists can be effective during holidays, seasonal events, and festivals. This can help you create advanced searchandising techniques and tactics that you can apply during the right times of the year to bring a better experience for customers and larger profits.
You can create a customized product list for summer holiday shoppers that includes sunscreen, hats, swimsuits, and sunglasses. Products like Christmas-themed mugs, shirts, and gift baskets are attractive during the Christmas season.
Stop words
Another very important smart searchandising solution is stop words. The stop words tool limits visitors’ search results to the exact item instead of random related keywords. This can increase customer satisfaction and decrease frustration during shopping.
Instead of receiving chocolate-infused beverages when you type in “chocolate,” the stop words filter the search results to chocolate bars, listing the relevant results. Stop words can help you create an intuitive user experience in your e-shop.
Product boosting
You can boost certain products on your e-commerce site’s search results or customize where they appear for a chosen keyword. This can satisfy customer demands with relevant products they never knew existed, leading to an increase in online store ROI.
Product boosting is suitable for new arrivals, upgraded product versions, sale items, or seasonal items they probably never thought of during their shopping sessions.
Promotional banners
Do you have specific products you wish to promote at a particular season? Engage in some digital marketing with the help of promotional banners. They’re great for promoting items from any product category of your choice.
You can promote an offer by displaying selected products on your store’s homepage near the search bar. This strategy draws buyers’ attention to a product you want them to check out.
Autocomplete suggestions
This tool provides auto-generated product suggestions while customers type product names into the search box. This lets you control what products, brands, or categories appear in customers’ searches.
Recommending products that your visitors find interesting can help boost conversion on certain offers. Thanks to this, they can also get some new ideas for products to buy, or recall products they might’ve forgot to buy before.
Learn-to-rank
Scanning through the truckload of products in your store can overwhelm e-commerce customers.
Monitor how visitors interact with your e-store and use this information to decide which products to rank higher in the search results. To guide searchers, you can top-rank products with the highest clicks and impressions or those you wish to sell out quickly.
Personalized results
Make every visitor feel catered to with the personalization option. Luigi’s Box will leverage visitors’ online behavior to discover what each customer seeks and promote related products in search results.
Relevant search options are key to improving the shopping experience, as well as searchandising results. Such a personalized experience can convert about 60 percent of your visitors to repeat customers.
Optimized no-results pages
Product unavailability is an often-ignored opportunity to promote other products and, in turn, boost customer experience.
Rather than losing customers to a competitor, our technology helps you convert a no-result page into a list of recommended alternative products, which might present customers with good matches despite the lack of their chosen product.
Enhanced e-commerce search
Luigi's Box seamlessly integrates with our e-commerce platform, providing diverse setting options. Proactive support helps us improve search functionality, driving higher conversion rates.
Great tool, easy to set-up and great results
Luigi's Box seamlessly integrated with our e-commerce site. It helped us boost the conversion rate with its user-friendly search engine. Typo correction feature is extremely helpful. Allows for high level of customization.
Simplified management and improved relevance
Luigi's Box improved our search and recommendations, offering more relevant results and simplifying feed management. We've seen notable improvements in our product offering and increased average basket size.
Very good customer service
Luigi's Box has been our go-to for years, and they've never disappointed. Seamless functionality, top-notch customer service, and unbeatable value. Highly recommended!
Higher revenue from the search on half the sessions
Luigi’s Box was quick and easy to integrate. It not only visibly improved our search results but allowed us to constantly optimize them as well. Luigi’s team of specialists gave us first-class support...
Good solution even for large e-commerce businesses
Luigi’s Box search engine is an advanced tool that facilitates our clients in reaching their desired products. The surprising accuracy of matches, taking into account click-through and conversion rates, effectively boosts our sales...
Luigi’s Box is willing to go the extra mile
Luigi’s Box brought 28% increase in search conversion in just 2 weeks. The implementation was smooth, the language processing and search engine is superior, and the admin platform with built-in analytics is easy...
"It has proven to be an absolutely invaluable tool!"
It is extremely easy to use and has robust features to boost your e-commerce project. I especially like AI-powered search and personalized recommendations for our customers. In fact, thanks to Luigi's Box, we...
"Very good search engine and recommender."
Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.
"Great product for customers. Very helpful for growing revenue."
Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.
Shopping cart value increased dramatically
Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.
Conversion rate increased by 600%
We’ve been using Luigi’s Box since 2017. In addition to our search conversion rate increase by 600%, the service also enhanced our in-store customer service.
Taking extra effort to improve business results
Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e-shop.
Luigi’s Box improves customer experience
The most significant contribution of Luigi’s Box to EXIsport is an improvement in customer experience. The quicker they find what they search for, and the more relevant the search query is, the higher...
Improved conversion rates and customer satisfaction
Luigi’s Box is a very progressive tool, which complements our existing analytical data. Its usage led not only to higher conversion rates for our e-shop but helped us keep high standards of customer...
Luigi’s Box was a real eye-opener for us
Luigi’s Box was a real eye-opener for us. E-shoppers often forget to care about customer experience and invest too many resources into advertising. Luigi's Box showed us what we could gain if we...
Team of professional specialists
Luigi’s Box is a guarantee of a professional approach. As the search specialists, they lead us to our goals much faster.
More than €100,000/year thanks to Luigi’s Box
Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.
How much will searchandising cost me?
Searchandising doesn’t have to cost a lot, and if used wisely, it can bring you a significant return on interest. It comes as an integral part of certain e-commerce search solutions, like Luigi’s Box. Searchandising is one of Luigi’s Box Search’s comprehensive e-commerce solutions.
You can enjoy this feature and all other e-commerce performance-boosting tools in the box without extra out-of-pocket costs. Simply subscribe to Luigi’s Box Search and experience the searchandising magic.
Start improving your revenue. Get an ROI‑tailored plan
Calculate the estimated price of Luigi’s Box for your website and find out how much you can increase your revenue.
- Estimated revenue boost with Luigi’s Box
- Estimated revenue boost without Luigi’s Box
The final price will be calculated based on precise data like pageviews, number of products, and other important factors. Contact us to get an exact quote for your business.
How can I integrate searchandising into my e‑commerce store?
Integrating searchandising tools into e-commerce stores differs depending on what solution you choose. For example, Luigi’s Box Search with searchandising features in your e-commerce shop can happen in a couple of simple steps.
After filling out the short form, add a script to your website’s header and send the product feeds to our expert. It’s straightforward. You don’t need any IT know-how or a team of experts. We also offer assisted integration options for those who want this extra service.
Luigi's Box is compatible with any website
There are three ways how to deliver your product data to Luigi’s Box.
Still skeptical about how searchandising can improve your e-business? Get on a demo call with one of our experts to discover a new world of possibilities.
- Free 30-day trial
- No credit card required
- Cancel anytime
Free 30-day trialAll tools in One Box
Meet our product selection for e‑commerce companies that increase sales and conversions.
Analytics
Analytics tracks every part of your customers' search & discovery experience, reveals your strengths and weaknesses, and provides opportunities for improvement.
Explore more
Search with Autocomplete
Search ensures that your customers will always get relevant and personalized search results and significantly increase your conversion rates and sales.
Explore more
Recommender
Recommender displays relevant product suggestions to upsell and cross-sell products based on customer preferences, helping to increase the average order value.
Explore more
Product Listing
Product Listing features provide a personalized and relevant list of products for your customers and let them easily find products through product category pages.
Explore more
Contact us and learn more about Luigi’s Box
Fill out the form and ask anything you want about Luigi’s Box. Our experts will reply as soon as they can.
Frequently asked questions
What is searchandising?
Searchandising offers a huge opportunity for you to flaunt your e-commerce products, through the search tool, in the most profitable way. Searchandising can help you customize your search results to boost revenue.
Is searchandising as important as most e-store owners claim?
Searchandising can help your e-commerce stores in different ways, such as assisting customers in discovering new products, increasing average shopping cart value, boosting buyers’ retention, or increasing online store sales.
Can I afford the searchandising package for my small-scale e-store?
Searchandising is an out-of-box component of Luigi’s Box Search package. Simply subscribe to Luigi’s Box Search tool and enjoy all its features, including online search merchandising.
How do I integrate Luigi's Box Search into my e-commerce store?
Luigi’s Box e-commerce search solution can be integrated into your search engine in four easy steps: sign up for an account, insert the script into your e-shop, find new ways to improve, keep unlocking new potential.
