Searchandising: A Goldmine For E‑Commerce Businesses

With the boom in e-commerce, online businesses are investing a huge chunk of their capital into traffic, traffic, traffic.

But this hard-earned traffic can easily click away from your website to a competitor's due to an unfulfilling search experience. To tick the right search experience boxes and meet your business goals, searchandising is an AI-powered customer experience tool to consider.

Searchandising definition

What is searchandising all about

Searchandising is a combination of the terms Search and Merchandising.

It’s a process where search and merchandising meet in one place, allowing e-commerce businesses to promote chosen products directly in the search box to easily capture the attention of e-shop visitors.

Searchandising comes with many benefits, as it works hand-in-hand with traditional e-shop search. For example, it doesn’t divert attention to other parts of the website and promotes products right where the customers search for them. It maintains a natural shopping experience, as these searchandising display ads are still relevant to the search queries the customers use, so there will be no irrelevant products shown.

Simply put, searchandising allows you to flaunt your e-commerce merchandise through the search feature and in the most profitable way while maintaining search relevance and matching search intent.

The role of searchandising

Why you should pay attention to searchandising

The major reason why you need to pay attention to searchandising is that it definitely brings results. All of the results are tied to providing an efficient search engine available on your e-shop, which the concept of searchandising relies on to influence customer behavior and bring you more sales.

According to our own data, visitors who use search are twice as likely to make a purchase. Another interesting fact is that providing a quality search option can be responsible for as much as 50% of the website’s revenue. Last but not least, 73% of e-shops that focus on providing optimized search experiences report a visible increase in the revenue from search due to improved customer satisfaction.

Now, with this data presented to you, you can easily see why searchandising should become a point of interest for your business. Its ability to promote products while maintaining natural shopping experiences that match shopper intent is something unique when compared to traditional merchandising methods.

Benefits of Searchandising

Four ways searchandising can boost your e-store performance

Here are a few things searchandising can do for your e-commerce store:

Helps your customers discover new products

Helps your customers discover new products

Too often, your customers need to learn what they want. Many would abandon their search query if they knew a better deal. And if they’re satisfied with your search suggestion, they’d be grateful, make a purchase, and likely return.

Searchandising helps you inform your customers of new exciting products, improving their purchase journey and ensuring customer satisfaction with better customer engagement.

Option 1
Increase buyers' average shopping cart value

Increase buyers' average shopping cart value

The convenience of online shopping increases bounces rates – since visitors have a vast majority of alternatives, it’s easy to click away and check other online retailers after a few unsatisfied searches. 

With exciting offers, relevant content, and seamless navigation, searchandising reduces the temptation for users to bounce off your site and increases buyers’ tendency to add more items to their shopping carts. 

Option 2
Increases your e-store sales

Increases your e-store sales

Informed by your business objectives, user behavior, and stock availability, you can tweak your search pages to promote specific products, influence buyers’ decisions, and increase your conversion rate as well as profit margins from individual sales. 

Search merchandising beautifies your stores’ search experience, making products more attractive and interesting to visitors, regardless of personal taste. The more searchers find your product uniquely captivating, the higher the temptation to explore more options. Of course, this could mean more sales.

Option 3
Makes your visitors return for more

Makes your visitors return for more

Always remember that many competitors are struggling to get your customers’ attention. So, you want to create a good impression right from their first visit.

Luigi’s Box boasts impressive features like autosuggest, product recommendation, banner images, and no no-page results. These features work hand-in-hand with product ranking and guarantee a personalized shopping experience for visitors, increasing their likelihood of coming again.

Remember that over 30 percent of your e-store visitors prefer your search box – another reason to utilize the searchandising strategy for a better user experience.

Option 4
Searchandising in practice

How does searchandising work?

Searchandising allows you to prioritize business-specific needs over the regular search rules for your e-store search engine.

This powerful tool allows you to customize your business goals and objectives by promoting certain products over others through the search feature.

To help you deliver more refined results, this search solution uses artificial intelligence to track user interactions and report top-performing and underperforming products. This data helps product owners and managers to improve their merchandising strategy, merchandise the search terms, and promote the most exciting products to their visitors to increase online sales.

Searchandising features

How does searchandising achieve its results?

Searchandising efforts are powered by key search functionality often powered by artificial intelligence:

Synonyms
Synonyms

Some online shoppers use search terms that are different from the registered entries in your product catalog. They search for products using slang, misspelled words, and synonyms, which can halt your effort, no matter what your approach to searchandising is.

Good searchandising solutions recognize user intent and match keywords entered into the search box with alternative search terms to provide related products – instead of a no-result page.

Synonyms recommendations
Synonyms recommendations

Luigi’s Box AI has machine learning, which collects commonly related search terms to help you build a synonyms list.  You can use it to improve your search merchandising strategy and provide higher relevance in search results on any customer journey.

If a searcher types’ shirt’ but doesn’t get useful results, then modifies it to ‘t-shirt, ‘ the synonyms recommendation feature suggests similar keywords to help inform your synonyms list.

Custom keywords
Custom keywords

Custom keyword lists can be effective during holidays, seasonal events, and festivals. This can help you create advanced searchandising techniques and tactics that you can apply during the right times of the year to bring a better experience for customers and larger profits.

You can create a customized product list for summer holiday shoppers that includes sunscreen, hats, swimsuits, and sunglasses. Products like Christmas-themed mugs, shirts, and gift baskets are attractive during the Christmas season.

Stop words
Stop words

Another very important smart searchandising solution is stop words. The stop words tool limits visitors’ search results to the exact item instead of random related keywords. This can increase customer satisfaction and decrease frustration during shopping.

Instead of receiving chocolate-infused beverages when you type in “chocolate,” the stop words filter the search results to chocolate bars, listing the relevant results. Stop words can help you create an intuitive user experience in your e-shop.

Product boosting
Product boosting

You can boost certain products on your e-commerce site’s search results or customize where they appear for a chosen keyword. This can satisfy customer demands with relevant products they never knew existed, leading to an increase in online store ROI.

Product boosting is suitable for new arrivals, upgraded product versions, sale items, or seasonal items they probably never thought of during their shopping sessions.

Promotional banners
Promotional banners

Do you have specific products you wish to promote at a particular season? Engage in some digital marketing with the help of promotional banners. They’re great for promoting items from any product category of your choice.

You can promote an offer by displaying selected products on your store’s homepage near the search bar. This strategy draws buyers’ attention to a product you want them to check out.

Recommender placed in shopping cart

Autocomplete suggestions
Autocomplete suggestions

This tool provides auto-generated product suggestions while customers type product names into the search box. This lets you control what products, brands, or categories appear in customers’ searches.

Recommending products that your visitors find interesting can help boost conversion on certain offers. Thanks to this, they can also get some new ideas for products to buy, or recall products they might’ve forgot to buy before.

Learn-to-rank
Learn-to-rank

Scanning through the truckload of products in your store can overwhelm e-commerce customers.

Monitor how visitors interact with your e-store and use this information to decide which products to rank higher in the search results. To guide searchers, you can top-rank products with the highest clicks and impressions or those you wish to sell out quickly.

Personalized results
Personalized results

Make every visitor feel catered to with the personalization option. Luigi’s Box will leverage visitors’ online behavior to discover what each customer seeks and promote related products in search results.

Relevant search options are key to improving the shopping experience, as well as searchandising results. Such a personalized experience can convert about 60 percent of your visitors to repeat customers.

Optimized no-results pages
Optimized no-results pages

Product unavailability is an often-ignored opportunity to promote other products and, in turn, boost customer experience.

Rather than losing customers to a competitor, our technology helps you convert a no-result page into a list of recommended alternative products, which might present customers with good matches despite the lack of their chosen product.

Customer Reviews

Learn how we helped countless businesses worldwide

Luigi’s Box is one of the top search & discovery solutions for a good reason. Look at our clients’ reviews and see how we helped them improve their business.

Enhanced e-commerce search

Luigi's Box seamlessly integrates with our e-commerce platform, providing diverse setting options. Proactive support helps us improve search functionality, driving higher conversion rates.

Ole Ohlen
Teamlead Product Owner, AKKU SYS

Great tool, easy to set-up and great results

Luigi's Box seamlessly integrated with our e-commerce site. It helped us boost the conversion rate with its user-friendly search engine. Typo correction feature is extremely helpful. Allows for high level of customization.

Fréderic Gomes
Co-founder, NostalGift

Simplified management and improved relevance

Luigi's Box improved our search and recommendations, offering more relevant results and simplifying feed management. We've seen notable improvements in our product offering and increased average basket size.

Julie Huet
Senior Manager Ecommerce, Medisafe.fr

Very good customer service

Luigi's Box has been our go-to for years, and they've never disappointed. Seamless functionality, top-notch customer service, and unbeatable value. Highly recommended!

Tomáš Balíček
CEO, Picasee

Higher revenue from the search on half the sessions

Luigi’s Box was easy to integrate. It visibly improved our search results and allowed us to constantly optimize them. Luigi’s Box specialists gave us first-class support from day one, it continued after testing.

Anna Muszyńska
E-Commerce Analyst, Gandalf

Good solution even for large e-commerce businesses

Luigi’s Box is an advanced tool that facilitates our clients in reaching their desired products. The accuracy of matches, considering click-through and conversion rates, effectively boosts our sales results.

Paweł Czarny
E-Commerce Product Owner, Komfort.pl

Luigi’s Box is willing to go the extra mile

Luigi’s Box increased search conversion by 28% in just two weeks. The implementation was smooth, the language processing and Search are superior, and the admin platform with built-in Analytics is easy to use.

Péter Molnár
Head of eCommerce

"It has proven to be an absolutely invaluable tool!"

It’s easy to use and has robust features. I especially like AI-powered search and personalized recommendations. Our average order increased by over 10%. I recommend Luigi's Box to anyone who sells online.

Tomáš O.
Co-founder & CMO
Full Review on G2

"Very good search engine and recommender."

Good search engine and recommender, can be tuned up by individual settings in the back office. It is very helpful, especially when you have very large product offer.

Petr M.
G2 verified user
Full Review on G2

"Great product for customers. Very helpful for growing revenue."

Management system with many functions, dashboards and monthly summary in e-mail, great support (fast, good recommendations, communication, etc.), stable.

Jozef F.
G2 verified user
Full Review on G2

Shopping cart value increased dramatically

Recommender is a useful and inspirational resource for our customers to discover Powerlogy's products. How do we know that? Our average shopping cart value has been rising dramatically.

Michal Dodok
Head of Marketing, Powerlogy

Building in-house search is like building another Google

It doesn’t make sense to develop our own search. Luigi’s Box's value is understanding and adapting to our needs. This level of understanding and responsiveness is absent in competitors offering similar solutions.

Martin Derňar
Chief Digital & eCommerce, Nay

Taking extra effort to improve business results

Luigi’s Box massively streamlines shopping for our customers. Moreover, they developed several features for us that help manage products in our e-shop.

Piotr Maciążka
Implementation Team Manager, Answear

Luigi’s Box improves customer experience

The most significant contribution of Luigi’s Box to EXIsport is improving customer experience. The quicker customers find what they search for, the higher the chance they will complete the purchase.

Juraj Giacko
Head of E-Commerce, EXIsport

Improved conversion rates and customer satisfaction

Luigi’s Box is a very progressive tool that complements our existing analytical data. Its usage led to higher conversion rates and helped us maintain high customer satisfaction standards.

Jana Karasová
Online Sales and Service Development Specialist, O2

Luigi’s Box was a real eye-opener for us

Luigi’s Box was an eye-opener for us. E-shops often forget about customer experience and invest too much in advertising. Luigi's Box showed us what we can gain when we care about search.

Soňa Fialková
CEO, SpokojenýPes

Team of professional specialists

Luigi’s Box is a guarantee of a professional approach. As the search specialists, they lead us to our goals much faster.

Tomáš Bzirský
Performance Marketing Manager, Košík

More than €100,000/year thanks to Luigi’s Box

Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.

Jakub Žilinčan
Chief Marketing Officer, Electronic-star
Searchandising costs

How much will searchandising cost me?

Searchandising doesn’t have to cost a lot, and if used wisely, it can bring you a significant return on interest. It comes as an integral part of certain e-commerce search solutions, like Luigi’s Box. Searchandising is one of Luigi’s Box Search’s comprehensive e-commerce solutions.

You can enjoy this feature and all other e-commerce performance-boosting tools in the box without extra out-of-pocket costs. Simply subscribe to Luigi’s Box Search and experience the searchandising magic.

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Calculate the estimated price of Luigi’s Box for your website and find out how much you can increase your revenue.

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The final price will be calculated based on precise data like pageviews, number of products, and other important factors. Contact us to get an exact quote for your business.

Searchandising integration

How can I integrate searchandising into my e‑commerce store?

Integrating searchandising tools into e-commerce stores differs depending on what solution you choose. For example, Luigi’s Box Search with searchandising features in your e-commerce shop can happen in a couple of simple steps.

After filling out the short form, add a script to your website’s header and send the product feeds to our expert. It’s straightforward. You don’t need any IT know-how or a team of experts. We also offer assisted integration options for those who want this extra service.

Luigi's Box is compatible with any website

There are three ways how to deliver your product data to Luigi’s Box.

Sync via content API

Data will be pushed to our servers. Therefore, you only send updates to products when they change. If you run on a supported platform, we can set up data connectors.

There’s no development cost on your side. We can pull all the data that we need. Luigi’s Box is compatible with any e‑commerce platform.

Pro Tip: If you run on a supported platform, we can set up data connectors. There’s no development cost on your side. We can pull all the data that we need.

Platform connectors

If you run on a supported platform, we can set up data connectors, so there’s no development cost on your side.

We can pull all the needed data, and you can move to step four. In case you do not run on one of these platforms, you can choose whether to synchronize via API or Feeds.

Pro Tip: If you run on a supported platform, we can set up data connectors. There’s no development cost on your side. We can pull all the data that we need.

Synchronize via feeds

Data will be downloaded from your servers. If there is a change to the product, we will not know about it until the feed is processed next time. The data update is typically performed six times a day.

To synchronize the data, you can use API or feeds. Needs up-to-date data about products, categories, brands, and (optionally) articles.

Pro Tip: If you run on a supported platform, we can set up data connectors. There’s no development cost on your side. We can pull all the data that we need.

Still skeptical about how searchandising can improve your e-business? Get on a demo call with one of our experts to discover a new world of possibilities. 

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    FAQ

    Frequently asked questions

    What is searchandising?

    Searchandising offers a huge opportunity for you to flaunt your e-commerce products, through the search tool, in the most profitable way. Searchandising can help you customize your search results to boost revenue.

    Is searchandising as important as most e-store owners claim?

    Searchandising can help your e-commerce stores in different ways, such as assisting customers in discovering new products, increasing average shopping cart value, boosting buyers’ retention, or increasing online store sales.

    Can I afford the searchandising package for my small-scale e-store?

    Searchandising is an out-of-box component of Luigi’s Box Search package. Simply subscribe to Luigi’s Box Search tool and enjoy all its features, including online search merchandising.

    How do I integrate Luigi's Box Search into my e-commerce store?

    Luigi’s Box e-commerce search solution can be integrated into your search engine in four easy steps: sign up for an account, insert the script into your e-shop, find new ways to improve, keep unlocking new potential.