What is Search Personalization?
Search Personalization is an important feature in Luigi’s Box. It uses data and information gathered from website visitors’ preferences and previous searches to enhance their search experience and personalize the search results for the best results.
Search Personalization helps customers find the product they are most likely to buy. Luigi’s Box considers previous products or category visits, usage of search filters, purchasing behavior, long-term history, and session intent.
How can you use Search personalization?
Luigi’s Box Search Personalization is one of the key features for ensuring the best shopping experience for your entire customer base. Showing relevant products to your customers makes them more likely to purchase them, increasing their satisfaction from finding the right items and your revenue in return. It’s a win-win situation for both parties.
For example, if a customer tends to search for laptops in your e-shop, Search personalization will rank all laptop-relevant products higher and ensure these products appear at the top of their search results. The products in this example might be laptops, laptop accessories such as bags or chargers, hardware upgrade options, and more.
Thanks to matching customers’ interests, the results can ensure the customers will at least consider buying additional related products. Search Personalization can also shorten search times since customers are more likely to see products they already care about.
What are the benefits of Search personalization?
- Shows relevant products to customers
- Increases your chances of making a sale
- Improves customer satisfaction
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