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Boost Your Brand with a High-Performing Website Search Engine

Adding internal site search to your website helps visitors find what they're looking for while also impacting your bottom line. It's crucial for e‑commerce websites but can be incredibly useful for content-based sites as well. 

What is a website search engine?

Website search functionality allows users to search a given site’s content or product catalogs with relevance and speed. A great website search feature is tailored to the specific site. It constantly indexes the website to ensure that users can easily access the latest content.

Most websites install a search bar on their site and call it a day. However, a truly helpful site search is much more than just having a search box.

Who uses an internal search engine

Let's take a look at some of the industries that are actively using site search:

E‑commerce & retailers

With an effective search function, e‑commerce stores can delight consumers by allowing them to quickly connect with the content they need while capturing valuable information about the content and products visitors are most interested in.

Education & e-learning

Online learning platforms have thousands of courses and millions of users. Having a site search function allows users to search for relevant courses that align with their interests quickly. It also increases page views and enrollments.

Libraries & news sites

Users can navigate a massive database of news articles by using filters and facets. For libraries, readers can find their favorite author or a specific book in a few seconds, even if they don't know the full name.

Media & Entertainment

Entertainment websites like Netflix, Spotify, and YouTube offer a sophisticated search capability to surface the right content for their users. These platforms use various machine learning and recommendation algorithms to drive personalized search experiences.

Why website search engine matters in e‑commerce


Sites like Google, Amazon, or YouTube are an integral part of our online experience. Therefore, when it comes to searching websites for content, products, or information, users expect the same level of convenience and speed that these websites offer.


Studies suggest that visitors that use search are 1.8 times more likely to find what they’re looking for and convert into paying customers. Here’s how internal search tools can have a powerful impact on your e‑commerce website:

Improved user experiences

An effective search engine software combines fast, relevant search results with a great digital experience that allows users to filter results and browse different product categories. This ease of discoverability leads to positive interactions between visitors and your content.

Lower bounce rate

Around 30% of a website’s visitors will leave and opt for a competitor’s site after an unsatisfactory search. By offering a fantastic search experience, your website can be the one visitors turn to after they leave a competitor’s site empty-handed.

Better conversions

By helping visitors find what they’re seeking the first time around, you can dramatically increase sales and engagement. Forrester research states that up to 43% of visitors instantly navigate to the search box when they visit a website.

Enhanced search engine optimization

Effective site search improves the overall user experience of your website, which is something Google values when ranking websites. It also necessitates a logical, hierarchical organization of content, which helps Google Search understand your core products and topics.

Increased customer insights

Site search tells you what people are searching for that you might not have expected. This gives you ideas for new product offerings, featured products, blog posts for inbound marketing initiatives, different search queries for your products, and search volume.

What features should a modern website search engine have

The search solution you choose should have the following key features:



Autocomplete displays keyword and product suggestions in real-time, based on what search query the user is typing. It detects what a customer is typing and matches the query with data in the search index. It then suggests keywords or phrases stored in the index that matches what's being typed in.

Dynamic filters

Dynamic filters

Dynamic filters adjust search results according to in-built filters, showing only the most relevant filters to every visitor based on the product category they search in. For example, a customer searching for laptops will see only laptop related filters, such as screen size, resolution, available ports, and other specs.

Artificial intelligence

Artificial intelligence

Artificial intelligence helps search engines rank results for a specific search phrase by taking into account behavioral and product performance data. It learns and understands customer behavior to help them get better search results. You can boost your conversion rates, increase your earnings, and get more return customers.

Contextual search

Contextual search

This feature selects the most accurate product results depending on which category the search was done. When a website visitor clicks on the search bar with the intent to start a product search, it will recommend results only from the category the visitor chooses.

Geo search

Geo search

Geo search is a location-based search feature that provides accurate results according to the user's geolocation, enhancing the chances of getting better sales. You can specify which products are available online, or which ones are available only in certain locations with no option of getting them elsewhere.

Semantic search

Semantic search

Unlike lexical search, which only looks for literal matches for query words, semantic search understands the overall meaning of a query, and the intent behind the words. The solution you choose should be able to understand the meaning of users' questions regardless of slang, jargon, and spelling.

Luigi’s Box search can help you sort and rank search results according to the preference of each customer, dealing with grammatical errors, typos, and synonyms. Book a demo call with one of our experts to learn how our website search can benefit your online business.

Is website search software worth it? 

A website search engine not only provides accurate search suggestions but also guides users as they explore a site’s content. This way, it helps them discover content they might not have even known they were interested in.

Conversion rates through site search can be up to 50% higher than the average. Therefore, a good search solution brings a high ROI, and e‑shops that don’t have it are missing out on a lot of revenue.

Who are the industry leaders?

Here are some major search engines based on G2 ratings:

Luigi's Box

Luigi’s Box is a comprehensive product search and discovery solution specifically designed for e‑commerce businesses.

It leverages artificial intelligence to give your visitors the ultimate tools to discover your products as efficiently as possible.


Algolia Search offers a number of features for e‑commerce businesses, such as search autocomplete, typo tolerance, synonyms management, filters, and facets, to help customers quickly find relevant products on your site.

AddSearch Site Search

AddSearch enables you to create quick search results with the ability to customize result fields and boost search availability. The user dashboard lets you control all your inventory searches. You can also create smart searches.

Case studies

See the results our clients get

Using faceted search helped Dr.Max to decrease no results searches by 9%.

conversion rate of selected product segment

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search conversion rate

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average conversion rate

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+100,000 €

on top of standard yearly revenue

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search conversion rate

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Talk to an expert.

Schedule a demo call to discuss how we can boost your business with smart e‑commerce solutions.

Book a Demo Call

Start with Luigi's Box Analytics to identify flaws in your search

Luigi’s Box Analytics provides you with a dashboard that offers super quick visual feedback about the state of your search, helping you understand:

  • Whether your search leads to conversions
  • The number of “no results” your customers get
  • The number of searches that lead to irrelevant content
  • And much more!

You can try the demo with sample data to get a better understanding of what it is about.

Try Analytics for free

Want to measure the performance of your e‑shop? We offer a 14-day trial for Analytics. Start today!

Frequently asked questions

What is a website search engine, and how it helps?

Site search is the internal search functionality on a website that enables users to search a given website’s content or product catalogs with speed and relevance. When a user expresses a need as a query or search term, the website search engine offers its response as a set of results. The search experience ends when the user has found what they’re looking for.

Why is a website search engine so important in e‑commerce?

A site search tool allows users to quickly and easily find relevant products on an e‑commerce site. As a result, it helps brands improve their conversions, revenue, and user satisfaction. It is also the best way for visitors to tell you what they’re looking for and to allow you to tailor the website to the visitor’s specific needs.

How to choose the best website search engine provider?

Here are a few key features that your site search tool must have:

  • Autocomplete
  • Dynamic filters
  • Artificial intelligence
  • Contextual search
  • Geo search
  • Semantic search

How to implement a website search engine on my website?

The most obvious way is to build a website search engine on your site. However, it’s the most expensive and time-consuming option. Building your own site search engine gives you full control over its technology and functionality. However, it requires substantial know-how and personal maintenance.

A much better option is to work with a 3rd party vendor that provides you with an “out-of-the-box” experience. You get to enjoy simple implementation, ample features, and quality support. Purchasing a site search solution like Luigi’s Box Search is a smart choice that will ensure you get a tool that’s optimized to your needs and that doesn’t leave your visitors frustrated.