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What is Product Boosting in Luigi’s Box?
This feature allows you to place certain products, product categories, and brands higher in the catalog so your customers can notice them sooner. Boosted items will be placed at the top spots in the product catalog. Product Boosting works in Search, Recommender, and Product Listing.
How can you use Product Boosting?
Boosting items in your product catalog is essential to sell certain items in your e-shop faster than others. By boosting these items, they will be placed higher in the catalog list and noticed by your website visitors much sooner.
Whether it’s a product with the largest profit margin or an item that might be less interesting, Product boosting can help you every time. This feature is great for promoting and merchandising products of your choice. However, it’s also great if you want to ensure better results in certain categories. There are multiple types of boosting options available.
Novelty
This type of boosting allows you to boost new items in the product catalog so they show up higher in Search and Product Listings. It’s great for promoting new products that customers have been waiting for or for products that need the extra spotlight.
Popularity
You can also boost popular products to help you maximize your conversions further. Popular products are more likely to sell, as customers often rely on the opinions of others to determine which product will be a good fit for them.
Discount
You can also boost discounted items if you’re looking to promote them. Boosting discounted items can help you move your stock faster during special seasons so you can clear your warehouse space and move newer products right afterward.
Margin
Boost products that bring you the highest profits and maximize your earnings thanks to Product Boosting. This boost is the most beneficial for your financial health while still helping you maintain a great shopping experience without compromises.
What are the benefits of Product Boosting?
- Boosts items based on your criteria
- Places items higher in the catalog
- Makes items more noticeable
- Can improve sales of selected items
Boosting
Boosting is an ML technique that increases the importance or relevance of certain features or components in ranking.
5.05 Catalog management – Item boosting
Use Item Boosting in Catalog Management to highlight key products in search results and autocomplete, driving more attention to high-priority items.
5.06 Catalog management – Term boosting
In Term Boosting, you can lift groups of items based on specific attributes, like categories or brands.
Catalog Browser
Customize search results for specific terms on your website, ensuring users find the most relevant content and boosting engagement.
Absolute Boosting
Absolute boosting is ensuring that a specified document always appears at the same place or page in the results set.
Product Ranking
Product ranking sorts items based on search queries, novelty, profit margins, and boosts, ensuring the most relevant products appear first.
Merchandising
Boost sales by featuring promoted products in the search bar and customizing recommendations based on your merchandising strategy.
Product Listing
Personalized product listing pages to enhance the browsing experience, support your business goals, and increase your profits.
