Synonyms Management

How can you use Synonyms Management?

Synonyms management is essential for improving the chances of making more sales. First of all, they can help your customers find the products they’re looking for by taking various synonyms into consideration. That way, they will have a lower chance of not finding an item or getting a search with zero results.

Synonym management also accommodates less commonly used or outdated product names that some customers might still use. By taking advantage of synonyms, you can increase your customers’ satisfaction and bump up your sales.

What are the benefits of the Synonyms management feature?

• Increased customer satisfaction
• Less unsuccessful searches and searches with zero results

How to configure Synonyms

Go to the Overview tab of the Luigi’s Box application and select the Synonyms option in the menu on the left. Click on Add new synonym. On the right, you can select between Basic and Uniderctional synonyms and start typing the synonym in the field below. Basic synonyms serve as two-way synonyms by default, so you don’t have to set them up both ways.

If you wish to create a one-way synonym, choose the Unidirectional synonyms option. You can write multiple synonyms and divide them with a comma as well. Click on Add synonyms, and Luigi’s Box will then show you links that match the synonym so you can select the product where the new synonym will lead. When done, click on Save synonyms and update items.

A good example of synonym configuration is for the word jeans. Since all jeans are trousers, you can set up a unidirectional synonym for “trousers” that will also include results from the “jeans” category. However, not all trousers are jeans, so a unidirectional synonym will not include all items from the “trousers” category if the customer searches for “jeans”.