Wee wish you a Happy New Year with plenty of challenges, good decisions, and successful solutions.
As well as the previous ones, this year, we will regularly bring you useful information from search, product recommendations, and news directly from our app. So why not start with the first one right now?
Add banners to your search
We regularly improve and optimize our app to bring you the highest possible added value. So, we put our ideas together and backed them with data, and the option to set up your banner campaign in the app was born.
Why should you be interested?
There are several options for how to use an internal banner campaign. The most likely use cases are:
- Prioritization of specific product, group of products or product category in search results
- Promoted position for the manufacturer of the brand
- Specific content notice or product selection assistant
- Product bundle displaying
There are undoubtedly several reasons; it’s only up to your imagination. All you need is an image (banner) available and a destination address to which the user will be directed after clicking on the banner.
How to set up a campaign
It’s pretty straightforward. In the side menu, after clicking on the item “Search results customization,” you will find the option “Banner campaigns.”
You will create your campaign by placing banners with any link in the Autocomplete and the search results for a specific phrase of your choice. For a more straightforward orientation, check the table of positions and dimensions of banners in campaign, which you can find before creating your first campaign at the top of the page.
When creating a campaign, you only need to define the search phrases and the target URL at the beginning. Then, to track the campaign’s success in your analytical tool, you can insert your parameters or UTM.
Then, you only enter the URL addresses of the individual required banners, depending on where you want to display the banners.
In Autocomplete is possible to display banners on both the desktop and mobile devices in:
- the List of brands,
- the Top product position .
In Search results in:
- the Site header,
- the Side panel,
- the Product in a list,
- the Page footer.
Afterward, only save the campaign.
Pretty simple, isn’t it?
Start right now! Log in to Luigi’s Box app and try to set up your first campaign.
In case you have any questions, contact your account manager.