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In this month’s newsletter, we would like to highlight one of the Luigi’s Box products that’s about to get a significant update in the upcoming months—Luigi’s Box Product Listing.
Are you familiar with Luigi’s Box Product Listing?
Luigi’s Box Product Listing uses our AI and machine learning algorithms to order the products on your category pages to increase your conversions and sales.
The core functionality works essentially the same as what you already know from Luigi’s Box Search and Autocomplete results.
You might be asking yourself what’s the difference, and why should you consider using it?
Well, it turns out that not all customers like to use search bars during shopping, no matter how good the search experience might be. While around 78% of customers prefer to use search, the remaining 22% prefer to browse e-commerce websites, click on menus, try various recommendations from the homepage, and find product lists to browse through them and find what they desire.
It might even be cathartic for some people (such as yours truly) to take their time and explore available options slowly, rather than relying on quickly searching and buying. It’s a simple matter of different strokes for different folks.
This is where Luigi’s Box Product Listing is able to take over and help you influence the shopping experience.
What can Luigi’s Box Product Listing do
Luigi’s Box Product Listing gives you the perfect opportunity to improve the shopping experience and increase your conversions. It does so with a variety of useful features, some of them you already know from other Luigi’s Box products.
1. Product Ranking
It uses customer browsing data and various ranking signals to reorder products according to individual customer preferences, but also according to profit margins, novelty, and much more. This feature is key to why Luigi’s Box Product Listing brings significant results.
Dynamic Filters
Dynamic Filters change according to the product category. They are assembled in a neat hierarchy that unpacks as they go deeper into filtering products. Dynamic Filters make it incredibly easy to help your customers find what they desire.
Merchandising
Merchandising features in Luigi’s Box Product Listing include Banners, Boosting, and Pins. You can use them the same way as in Luigi’s Box Search. Place banners among other products in the lists to promote what you require, or if you want a more low-key option, simply pin products to a certain spot in any product listing. Boosting ensures that selected products will show up higher in product lists when they match the product category.
Best practices for best results
There’s not that much extra work when it comes to Luigi’s Box Product Listing, but it’s important to remember the key areas which need your attention to get the most out of our solutions. There are two things to pay attention to for maintaining successful product lists that bring conversions.
1. Facet customization
To make the browsing and shopping easier, always pay attention to your facets. Luigi’s Box allows you to customize all facets and help you create the ideal hierarchy, so customers can easily find products in listings. Make sure to go into detail, and allow them to exclude products they don’t want to see to ensure their shopping experience will be top notch.
2. Promotion
With the ready availability of Merchandising features in Luigi’s Box Product Listing, there is no good reason to skimp on them. Use boosts, banners, and pins to highlight your products, just as you would in Luigi’s Box Search and Recommender. This can help you get rid of old product stocks, promote new arrivals, or push discounted products that might increase the shopping cart value.
Mergado partnership
Luckily, there are options to make the work with data easier, such as with our partner Mergado. Mergado focuses on e-commerce feed management solutions which allow you to edit data with no-code tools. Mergado allows us to create category feeds according to our specifications which makes the Luigi’s Box Product Listing integration a lot faster as a result.
Their solutions include a feed editor and audit tools, automated translations, a module for online store connections, and more. This tool is useful for new Luigi’s Box customers, so if you know someone who might find it useful, make sure to mention it. Mergado works as an awesome multi-tool for various use cases. Feel free to check out our integration page to learn more about the company and what they can do for your business.
So, what do you think about Luigi’s Box Product Listing? If you want to try it out, make sure to contact us and we’ll help you explore the options. We’re currently preparing a significant update for Luigi’s Box Product Listing and Analytics, so stay tuned for this big update.
