Search terms are words or phrases people type into a search bar to find what they are looking for.
Search terms are the words used within a search query. Sometimes incorrectly referred to as ‘keywords.’
The main difference between search terms and keywords is that search terms are the actual words or phrases a user types into a search bar to find results. In contrast, keywords are those exact words or phrases businesses select to target their content and appear in search engine results.
Search terms typically contain multiple words, but keywords often include one or two words related to a specific topic or product.
For example, if a person searches for ‘best nutrition bars,’ the phrase would be considered a search term. However, if a business is selling nutrition bars, they might choose the keyword ‘nutrition bars’ to target this particular group of users and increase their chances of appearing in the top results for this query.