English
What are search terms
Search terms are words or phrases people type into a search bar to find what they are looking for.
Search terms are the words used within a search query. Sometimes incorrectly referred to as ‘keywords.’
The main difference between search terms and keywords is that search terms are the actual words or phrases a user types into a search bar to find results. In contrast, keywords are those exact words or phrases businesses select to target their content and appear in search engine results.
Search terms typically contain multiple words, but keywords often include one or two words related to a specific topic or product.
For example, if a person searches for ‘best nutrition bars,’ the phrase would be considered a search term. However, if a business is selling nutrition bars, they might choose the keyword ‘nutrition bars’ to target this particular group of users and increase their chances of appearing in the top results for this query.
Query Terms
Query terms are the building blocks of effective online searches, ensuring precise matches for enhanced retrieval.
Term Frequency
Term frequency measures how often a term appears in a document, playing a key role in search relevance, information retrieval, and ranking algorithms.
Search Results
Search results are the pages, documents, or data sets returned in response to a user’s search query, helping them find relevant information.
Search Glossary
Your comprehensive guide to the world of product discovery. Find definitions, explanations, and examples. Expand your knowledge now!
Synonym Expansion: The Secret to Better Communication and SEO
Synonym expansion is a process of automatical search results expansion by adding synonyms of the query terms derived from a thesaurus.
Keyword
Keyword is a significant word or term used to convey intent, functionality, or relevance within a specific context, such as programming or search engine queries.
Taxonomy
Taxonomy organizes objects into a tree-like structure, simplifying retrieval and sorting for effortless access.
Phrase Extraction
Phrase extraction is the procurement of linguistic concepts, generally phrases, from a given document.
