Product Discovery: Tailored Personalisation for B2B Customers

In this webinar, we’ll share practical insights from Takeoff Digital on how and why personalization in B2B e-commerce must go beyond standard B2C approaches. Today’s B2B buyers expect fast search, personalised results, and intelligent recommendations — all layered on top of complex pricing, customer-specific catalogues, and procurement workflows.

We’ll explore how search should handle SKU-based versus descriptive queries, why accurate data is the foundation of effective personalization, and how Luigi’s Box enables tailored search and recommendations that help customers find products faster and increase average order value.