Why do some search queries return no results?
There are several reasons why:
- Customers make typos;
- You’ve listed a particular product in your catalog under a different name;
- The product might be sold out;
- You don’t offer the desired item;
- A customer used a phrase your search engine doesn’t support;
A no-results page appears when your internal search engine can’t generate results relevant to a specific user query.
What's the best way to fix a no-results page on an e-shop website?
The most effective way to reduce the probability of your search engine returning a no-results page is to use an intelligent, AI-powered search and product recommendation solution. Such a tool helps your e-commerce business achieve higher customer retention and conversion rates, generate more leads, and increase revenue.
What are the search results on an e-shop website?
E-shop search results are the matches online shoppers get when they enter keywords and search phrases in the search boxes on e-commerce websites. The search results get them closer to finding products they want to buy without browsing the entire e-shop catalog.
For example, shoppers who want to buy sneakers can easily access their favorite sneaker brands and rely on internal searches to find the desired pair of sneakers.
How many search results should an e-shop search engine show?
The number of products your search engine should show per query depends on the device your customer uses. For example, if they use a mobile device for online shopping, their view will be limited to 2-3 products per screen. Desktop users can view dozens of products at once. However, always remember that most customers browse websites on mobile devices and then use the desktop to make a purchase. Therefore your website should be optimized for mobile devices.