Why My E‑Shop Needs Product Recommendation Software

The e‑commerce industry is growing stronger daily, and attracting and retaining customers is challenging. And that is why a personalized approach is more critical than ever. It might be your hidden gem that will keep prospects interested.

And how to do that? The answer is by using product recommendation software.

Aren’t you using it in your e‑commerce business yet? Well… You should! Today, we will explain to you why.

But before we go into detail, let’s start with some basics.

What is a product recommendation tool?

A product recommendation tool is a system that filters items a company offers on a website to show users products they might be interested in. The tool is used by e‑commerce websites, online marketplaces, and other businesses that sell products online. The systems are very popular for their effectiveness.

Check out the case studies – many businesses from different segments benefited after implementing this solution.

Why is it worth using recommendation software?

There’re many reasons why it is worth using a product recommender system. Here are some of them.

#1 Better customer experience

Customers who can find relevant products in no time will enjoy the personalized experience. Recommendation software uses algorithms and data analysis, providing perfect item suggestions.

It is super convenient for users because they see personalized product recommendations when they search for items. And what’s great, it might encourage them to keep searching for more.

#2 Boosted conversions

Conversions are the actions that bring a user closer to converting into a paying customer. It might be signing up for the newsletter, filling out the form, or clicking on an advertisement or product suggestion.

With reliable recommendation software, conversion rates will increase. You can put a recommendation box wherever you like on your website. And the best part is that it looks like an integral part of your website.

#3 Increased revenue

An efficient search process might really influence your revenue. By providing relevant, personalized product recommendations, buyers will be less likely to go shopping elsewhere. Why? Because it was easy and quick to find what they were looking for.

Aside from that, the system shows related offerings a user wants to buy. It makes the whole experience smooth and effortless.

With a robust recommender system, customers can also discover new options that they have not considered before.

#4 Enhanced customer loyalty

When shopping in your e‑shop is intuitive and finding popular items is a breeze, it is not surprising that customers may want to return. Equipping your e‑commerce website with item recommendation software helps to gain more loyal customers. They will be displayed with customized suggestions tailored to their preferences.

The system analyzes customers’ purchase history and, based on that, suggests relevant content (for example, complementary products).

#5 Personalization and relevance

Recommendation software uses algorithms to find and select the most relevant products. The suggestions are based on users’ preferences and items similar to those previously searched. That’s why the product personalization level is so high.

Personalization is becoming an increasingly valuable marketing tool for both B2B and B2C marketers. This marketing approach uses customer data and insights to deliver an outstanding user experience.

The more personalization you provide, the happier your customers are. And who doesn’t like tailored solutions?

#6 Reduced cart abandonment rates

Cart abandonment rate refers to the percentage of people who:

• interacted with your website,
• then added some items to the shopping cart,
• and finally left the website without making a purchase

When this rate is high, some areas need a bit of tweaking.

Most common reasons for high cart abandonment:

• complicated checkout process
• unintuitive user interface
• products and hard to find
• high shipping costs

Implementing product recommendation engines makes a difference. Using the software, users can discover new products they’ll love.

#7 Improved bounce rates

High bounce rates? It may mean that users cannot find what they are looking for on your website. They leave and do not interact with the site. And they literally bounce from your website.

Implementing recommendation boxes might be a good idea if this rate is high.

It will draw visitors’ attention and make them continue browsing for more. As a result, bounce rates will be lower.

#8 Streamlined customer journey

If you have many items in your catalog, it may be a bit harder for website visitors to browse for appealing products. And it is when a recommender comes in handy.

Going through all the pages of products that are not in customers’ interest might be tiresome. So that’s why your e‑shop needs a little helper.

It will reduce irrelevant products and make browsing for items efficient. On top of that, navigating your site is more streamlined, saving your customers time and increasing customer satisfaction.

#9 More customer insights

It’s worth checking if the recommendation system also gives you a reliable analytical tool. Then, the results are measured automatically, and you’re provided with accurate information. All the insights are valuable when optimizing your e‑commerce website.

Data, such as pricing or product discounts, is also critical when making business decisions. Plus, the insight will give you a bigger picture of your customer’s preferences and user profiles.

#10 Saved money

Traditional marketing methods can cost more than implementing a recommendation system. It is because the system uses algorithms and technology like machine learning to target the right visitors.

Moreover, you might be sure that personalized recommendations are displayed to your customers. How? Because the algorithms learn and adapt over time.

How to choose the best recommendation tool?

Product recommender systems are fantastic tools to use. But before investing money, double-check if the solution is the best option for your business. First, you need to figure out a few things.

What to pay attention to when choosing recommendation software?

These are the most factors worth thinking over. Let’s have a look at the list.

1 Features and functionalities

First, think of your needs and what you wish the platform would do for you. Knowing your preferences and needs is essential. Then, you will be able to reject the options that do not satisfy your criteria.

Want to increase revenue, reduce no-search results, or improve customer shopping experience? Take a moment and decide on your priorities.

Then, get familiar with the features and benefits that software offers. Choosing a system with unhelpful features is a waste of money. Also, check if the core features work well and are advanced enough for you.

Choosing the right tool might be daunting, but it’s worth the effort.

Relying on the users’ reviews is a good idea too. The software users’ opinions might hint at whether the tool is worth taking a chance on.

2 Integration with e‑commerce platforms

Integrations make it easy to implement the solution in the blink of an eye. But first, check if the software connects with the e‑commerce platform of your choice. This is how you can save time without worrying that something goes wrong.

Check the plugin list, and figure out how the integration process works once there are no native integrations.

3 Customer support

When you are about going through the reviews, look at what are users’ opinions on the customer care team. The option to write to the support department is invaluable, especially if it’s the first time you use recommendation engines.

In case of any questions, they will be ready to help you anytime. Also, a responsive customer support team signals that customers are the priority.

4 Costs and your budget

One of the first steps is estimating how much you can spend on recommender software. Remember that investing in it pays off as it helps you generate more income.

Take a look at the pricing plans of the tools you are considering. Maybe there’s a solution that provides more advanced features, and the price does not differ much? But, again, research is the key, and it might take a while. But we’ve already done it, so you don’t have to!

Here are some reviews of recommender software:

• Searchspring
• Attraqt
• Unbxd

But our top pick is…

Luigi’s Box – excellent product recommendation tool

Luigi’s Box is a set of tools for e‑commerce that helps businesses to improve their site’s search functionality. Thanks to many tools and features like Search, Product Listing, Recommender, and Analytics, companies can provide their customers with the best shopping experience.

Features and tools overview

Find out what Luigi’s Box can offer to your e‑commerce business.

Recommender

One of the main tools of Luigi’s Box is Recommender. It displays highly personalized product suggestions. It is because of Artificial Intelligence technology. It analyses users’ online behavior and uses the data to give possibly the best item recommendations of popular products (and not only).

Visual Recommendations

Good photos draw attention! And this is why you should implement a recommender system that shows pictures of fantastic products. When a nice picture is added to the suggestions, it is more tempting to click and see the item, isn’t it?

Search

The Search tool is packed with unique features like voice search or typo correction. Those provide seamless interaction with the website and save users plenty of time.

For example, the search bar suggests relevant products as the user types. So, besides being convenient, it also helps visitors discover new products.

Analytics

Measuring the results might lead to beneficial outcomes. For example, Luigi’s Box analytics tool can catch any problematic search terms that lead to no search results.

Using this analytic tool, you might get the answer to questions like:

• Are the top queries performing well?
• Are their results in an optimal order?
• How are the products found most often?

and more!

Moreover, with Recommender Analytics, you see the trends (products that are getting more popular). You can create an effective recommendation strategy and send out successful email campaigns based on this information.

Product Listing

Intelligent product recommendations and item listing is a great combo.

You deliver targeted offerings to your customers and suggest products tailored to their interests. And then, using product listing, users can see them all organized and clearly displayed.

This combination complements each other tools’ functionality. As well as that, it improves the shopping journey – you show that you know user preferences and also offer relevant items.

Integrations

Luigi’s Box integrates with many e‑commerce platforms. It is good news because the implementation takes only a moment.

The platform integrates BigCommerce, WordPress, Shopify, PrestaShop, and more. However, if you can’t find your platform on the list, don’t worry. It is possible to connect with ANY platform. Luigi’s Box team will help you do that.

Product recommendation tool FAQ